Could John Lewis have dropped their famous Christmas advert three months early?
But when John Lewis debuted their latest advert during The Great British Bake Off on Tuesday night (September 4), some viewers were outraged to think the company had premiered their Christmas advert three months early.
Though many people accused John Lewis of unveiling their Christmas ad ‘too soon’, the department store confirmed it wasn’t a premature release, joking: ‘Even we think it’s a little too soon for Christmas!’
The new advert, which has been uploaded in full to Twitter, was actually commissioned for the company’s re-branding to John Lewis & Partners.
Waitrose has also changed its name to Waitrose & Partners.
Released a day before what would have been Freddie Mercury’s 72nd birthday, the emotional ad features a school play-style performance of Queen’s ‘Bohemian Rhapsody’, with all the children singing and playing the music for the soundtrack.
After two and half minutes, John Lewis & Partners finishes the advert with the message: ‘When you’re part of it, you put your heart into it.
‘For us, it’s personal.’
Since the advert was posted to social media, the video has amassed over 800,000 views and several comments praising the brand for yet another sensational advert.
One person tweeted: ‘Hate the new name but the ad is a masterpiece. Just brilliant. Great work.’
Another added: ‘If school plays were anything like this when I was at school I would never have left. Going to need something pretty special for Christmas after this.’
‘I think the John Lewis/Waitrose advert might be the best advert I ever did see,’ wrote a third. ‘Dare I even say it…maybe even better than the crimbo one.’
Queen guitarist Brian May also tweeted his support for the advert, telling his 755,000 followers: ‘What next?!! Check out the John Lewis ad…can’t keep up? Neither can I!!!’
The advert was directed by Dougal Wilson, who has previously directed John Lewis Christmas ads including Tiny Dancer, The Long Wait and Monty the Penguin.
We love the new John Lewis ad, and can’t wait to see what they come up with for Christmas!