Alex Stedman has worked in the media industry for over 15 years, including magazines Eve, Red and Conde Nast Traveller as a Fashion Editor. Alex has since left magazines to pursue a freelance career and to concentrate on her blog, which grew into her sole passion. the-frugality.com, set up in 2012, is now a recognised multi-platform lifestyle brand with a team of contributors and a combined social media following over of over 300,000 across her platforms. And, since becoming a parent her platform this has helped her reach out to fellow mums; talking candidly about maternity leave, pregnancy and becoming mum. She also shares her maternity style and experiences with reusable nappies and the best independent baby brands out there. Plus her top tips on travelling with children and the baby items she couldn't live without. Alex works with her partner, Chris, and they juggle work alongside their two children.