About GoodtoKnow - who we are and why you can trust us

Welcome to GoodtoKnow

A family of all ages standing in the kitchen, cooking and eating together
(Image credit: Getty Images)


At GoodtoKnow, our mission is 'simple': we're trying to make sense of parenthood. 

On the site, you'll find everything you need for a happy, healthy family life. Our 16-year-strong archive of content includes more than 18,000 articles and 1,500 how-to videos. These include expert-backed advice features on parenting, dealing with relationship changes after having a baby, self-care for mums and managing your family finances. We also feature tried-and-tested product reviews and buying recommendations for every stage of family life - from prams and Moses baskets to birthday gifts and top toys.

We know that being a parent can be conflicting, challenging and confusing - some days all before 9am! That's why our team of brilliant writers and contributors includes real-life parents with first-hand experience of the same concerns and questions, as well as qualified experts - so you can always trust what we say. You can read more about our contributors in the 'meet the team' section. In line with our core brand values, we strive to be trusted, informative, empathetic - and here for you at every stage of your parenting journey.


GoodtoKnow was founded in 2007 by our then-parent company, IPC Media (which later went on to become Time Inc UK, then TI Media, then Future plc - our current owners). Back then we were goodtoknow.co.uk - and covered recipes, health, diet, family, celebrity, and relationships. In 2022 - due partly to a growing international audience - we switched from Gootoknow.co.uk to Goodto.com. Nowadays, we're completely dedicated to talking to parents, and sharing the best possible advice on raising a happy family at every stage of life.


Our qualified writers work closely with specialists to offer practical and relatable information on a huge spectrum of family topics. From conception and pregnancy, through to baby development and childhood milestones, as well and tweens and teens, we’ve got it all covered. We work with hugely talented contributors and trusted expert verifiers including respected midwives and doctors, parenting experts, and psychologists.

We also collaborate with a huge and diverse range of well-liked, engaging, and funny Instagram influencers and content producers, to share the laughs and experiences every parent goes through. Parenting, families, and life can be hard sometimes. If you have a question, we're here to help you answer it.

The GoodtoKnow team


Profile picture of Goodto editor Anna Bailey
Anna Bailey

Anna Bailey has been the editor of GoodtoKnow since 2018. Before joining the team she was Features Editor at MSN UK, where she oversaw Family Health and Days Out. Previously, she was Digital Lifestyle Editor for the broadcaster UKTV, and Lifestyle Editor for ITV.com. Anna studied Multi-Media Journalism at Bournemouth University and went on to gain her NCTJ and NCE journalism qualifications. Anna is responsible for driving the direction and editorial strategy of GoodtoKnow. A mum and experienced baby product tester, she is passionate about providing safe, trustworthy, and relatable advice for families of all kinds.

Profile picture of Goodto Consumer Editor Heidi Scrimgeour
Heidi Scrimgeour

Heidi Scrimgeour joined GoodtoKnow after a 16-year freelance career as a parenting and lifestyle journalist. She has written features for various publications including The Guardian, Telegraph, Daily Mail, Red, Psychologies and Stylist. She was a parenting columnist for AOL’s Parentdish and baby gear editor of Mother & Baby magazine for six years. Heidi has taken part in various parenting debates on This Morning, The One Show and BBC Radio 4’s Woman’s Hour. She has a degree in English & Media Arts and gained a Masters with Distinction from the University of Westminster. Find out more

Profile picture of Goodto Family editor Stephanie Lowe
Stephanie Lowe

Stephanie Lowe has more than 13 years of experience as a digital journalist and is currently working towards an Open University course: 'Introduction to childhood studies and child psychology. She's worked at The Sun's TV Mag, Woman's Own, BT.com, Press Association, Essentials, and Hello! Since becoming a parent Stephanie is passionate about empowering mums and dads to trust their instincts in confidently making their choices. Stephanie graduated from the University of Bedfordshire with a degree in Journalism and PR (2:1 BA Hons) in 2008.Find out more

Sarah Handley  - money editor
Sarah Handley

Sarah is GoodtoKnow’s Consumer Writer & Money Editor and is passionate about helping mums save money wherever they can - whether that's spending wisely on toys and kidswear or keeping on top of the latest news around childcare costs, child benefit, the motherhood penalty. Sarah graduated from the University of Wales with a degree in English and Creative Writing and now has more than 15 years' experience on a range of titles including The Money Edit. Sarah is all about the latest toy trends and is always on the lookout for toys for her nephew or Goddaughters. When not writing about toys or family finance, Sarah can be found hanging out with her rockstar dog Pepsi, getting opinionated about a movie, book or podcast, and trying her best to learn British Sign Language. Find out more

Profile picture of Senior Entertainment Writer Selina Maycock
Selina Maycock

Selina is a Senior Family Writer for GoodtoKnow and has more than 16 years years of experience. She specialises in royal family news, including the latest activities of Prince George, Charlotte, Louis, Archie and Lilibet. She also covers the latest government, health, and charity advice for families. Selina graduated from the University of Sheffield in 2006 with a degree in Journalism and gained her NCTJ and NCE qualifications. During her career, she’s also written for Woman, Woman's Own, Woman&Home, and Woman's Weekly as well as Heat magazine, Bang Showbiz - and the Scunthorpe Telegraph.Find out more


Image of woman smiling at camera
Anna Mathur MBACP Accred.

Anna Mathur is a valued member of the GoodToKnow expert panel. A mum of three, psychotherapist and bestselling author. She's passionate about taking therapy out of the therapy room and sharing her own personal and professional experiences to support mums through motherhood. Psychoeducation is a big passion of Anna’s as she believes that knowing yourself and understanding your thoughts and feelings is a huge part of enabling change. Read more

WOman smiling at camera
Sarah Ockwell-Smith

Sarah Ockwell-Smith is a mother of four young adults and is a welcome addition to the GoodToKnow expert panel. She has a background in Psychology and clinical research and has also worked as an antenatal teacher and doula. Sarah has written fifteen childcare books, covering everything from newborns to teenagers, with a special emphasis on ‘gentle parenting’. Sarah regularly contributes to National TV and radio, including Good Morning Britain and BBC Radio 4 and 5, she has also written for national publications including The Guardian, The Express, The Daily Mail, The IPaper and The HuffPost. Sarah lives with her family, two rescue dogs, cats and chickens in North Essex. Sarah's newest book How to raise a teen is due to hit shelves July 4th 2024. Read more

Dr Patricia Britto

Dr Britto is a mum-of-one and makes up one fourth of the GoodToKnow expert panel. She has epic knowledge and qualifications, including a Doctorate in Professional Educational, Child and Adolescent Psychology, an MSc in Mental Health in Learning Disabilities and a BSc in Psychology. Read more

Woman smiling at camera
Dr Amanda Gummer

Dr Amanda Gummer covers all things play and development related in her role on the GoodToKnow expert panel. She is a mum of two grown-up children, has a PhD in Neuropsychology, a Postgraduate Certificate in Higher Education, and more than 20 years of experience working with children and families. As such, she is renowned as an expert on all aspects of child development, including toys and play. In 2012, she founded The Good Play Guide, an independent, expert accreditation service for children’s products, including toys, apps and more. Read more

Jayne Cherrington-Cook
Jayne Cherrington-Cook

With over 22 years of experience in journalism, Jayne's written about a variety of subjects and is just as at home interviewing A-list stars as she is testing nappies. Having started her career writing about Pokémon, ponies, and wrestling, Jayne moved into the world of film journalism, where she spent the next eight years pinching herself while she got paid to interview Hollywood film stars and attend premieres. Since then, she’s launched websites for major magazines, worked with top brands such as Westfield, LK Bennett, and Hunter, had her own tech column in Women’s Own, and has more recently lent her wordy expertise to small businesses, including Andrea McLean’s This Girl Is On Fire membership site.Find out more

Rachel Fitz-Desorgher
Rachel Fitz-Desorgher

Rachel Fitz-Desorgher is a leading, internationally-known baby expert, and parenting mentor. Having worked for over 30 years as a midwife, infant feeding specialist, active birth teacher and parenting consultant, she published her first book, Your Baby Skin To Skin in 2017 and it quickly gathered five-star status with its reviewers. Rachel Fitz-Desorgher has been featured in several articles for publications including The Daily Mail, The Independent, The Express and Yahoo Lifestyle. She's also a regular contributor for Mother&Baby.Find out more

Family and maternity writer Tannice Hemming
Tannice Hemming

Tannice Hemming has worked alongside her local NHS in Kent and Medway since she became a parent and is now a mum of three. As a Maternity Voices Partnership Chair, she bridged the gap between service users (birthing women and people, plus their families) and clinicians, to co-produce improvements in Maternity care. She has also worked as a breastfeeding peer supporter. Two of her proudest achievements include Co-authoring Health Education England’s E-learning on Trauma Informed Care and the Kent and Medway Bump, Birth and Beyond maternity website. Tannice has collaborated with Public Health England (now the UK Health Security Agency), NHS England and Health Education England. A current member of several maternity steering groups and panels, projects Tannice has collaborated on include several focusing on maternal mental health, maternal weight and chronic illness.Find out more

Dr Larisa Corda
Dr Larisa Corda

Dr Larisa Corda is an obstetrician and gynecologist and one of the UK’s leading fertility specialists. Larisa is ITV This Morning’s and Channel Mum’s Fertility Expert. She qualified from Imperial College London with her training taking place in both the UK and Australia. This has seen her gain an understanding and appreciation of gynecological, obstetric and fertility issues across a wide international population. Larisa’s work and research interests have been published and presented internationally. She believes in using innovative natural and mild IVF techniques.Find out more


Our review process is thorough, fair and consistent to ensure that our product reviews are robust, honest and detailed - and carried out by parents who are up against the same life challenges as you. We're committed to making sure you spend your money on the best products for the job - anything to make your life that little bit easier.

We identify products for review based on industry trends and audience insights and then calls in samples from brands and retailers for testing. Our parent-tested reviews are always uncompromising and utterly independent. We have affiliate partnerships with many baby gear brands and may earn a commission if you buy a product we recommend but this never influences editorial decisions or product inclusions. We work closely with all the major baby gear brands and retailers so we hear about new product launches before they happen and are among the first to review the latest must-have toys, items of baby gear, and parenting essentials.

Read more about how we test baby products for our reviews.


Think this is the best review we’ve had on any product. Beyond excited to circulate this to our wider teams. Thank you so much to you and (mum tester) Grace for this review!
Bekah Duce, PR & Social Media Executive

Thank you SO much for sharing – I’ve just shared this with our board team and they’re over the moon. By far the most thorough review we’ve ever received and we’re so happy with the comments! Thank you so much to you and (mum tester) Lynsey!
Mamas & Papas


We always aim to provide unbiased editorial created by our journalists and writers. We also need to pay our teams and website costs so we make money in a number of ways. We sometimes use affiliate links to products and services on retailer sites for which we can receive compensation if you click on those links or make purchases through them. From time to time we also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here.


We welcome thoughts, feedback and sugary treats. You can contact us in the following ways:

By email: please see Editor's details above

By post: GoodtoKnow, 4th Floor, Future PLC, 121 – 141 Westbourne Terrace, London W2 6JR

By telephone: +44 (0)20 7042 4000


For the sales and commerical teams, please contact:

Advertising Sales Director - Liz.Jazayeri@futurenet.com
Commercial Partnerships Director - Sarah.Hayman@futurenet.com
E-Commerce Director - Emily.Ferguson@futurenet.com
Affiliate Account Manager - Dami.Abajingin@futurenet.com

More information can be found at the Future PLC website.


It's not just our website that we use to connect with our readers - we share our latest news and updates across multiple social media platforms and via the GoodtoKnow newsletter.

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GoodtoKnow is part of Future PLC. We are both fiercely committed to protecting your privacy. Please have a look at our in-depth privacy policy to find out more.


GoodtoKnow is a member of the Independent Press Standards Organisation, which regulates the UK's magazine and newspaper industry. We abide by the Editors' Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint please contact goodtoknow@futurenet.com. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors' Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk


Affiliate disclosure

This Affiliate Disclosure is provided by Future Publishing Limited (“Future” or “we” or “our”), and applies to www.goodto.com, including, without limitation, both mobile and online versions of our websites, email and social channels (collectively, referred to herein as the “Site”), and is provided for the purpose of disclosing Future’s financial relationship with affiliates, advertisers, sponsors and other third parties that appear on the Site (collectively, referred to herein as “Affiliates”).

This Affiliate Disclosure has been posted on the Site or has otherwise been linked to in a post or article since Future sells and thus receives monetary and other forms of compensation from Affiliates for various insertion orders and promotional campaigns that we feature on the Site. Thus, there is paid connection between each product or service mentioned, reviewed or recommended on this Site and the Affiliate (i.e., the owner of that third-party product or service). Future is a participant in a number of affiliate advertising programs. For instance, we participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

If you ultimately decide to purchase a product or service mentioned on the Site, Future may receive additional compensation from that purchase from the Affiliate. Every effort has been made by Future to provide true and accurate statements in regard to any and all products or services mentioned, reviewed or recommended by Future on this Site.

Further, the Site posts or otherwise promotes content, including editorial content, which may feature third-party products and services (the “Affiliate Products”) and which may link to third-party owned and operated websites where you can purchase Affiliate Products. The content featuring Affiliate Products from multiple brands will always be editorially selected, even though we may receive compensation in connection with your purchase of Affiliate Products as outlined above, we still seek to provide our honest opinions, findings, beliefs, and experiences as they relate to the Affiliate Products that are featured on the Site.

We also receive monetary and other forms of compensation from Affiliates to publish supported (paid-for editorial content) campaigns on the Site. When this is the case, the content is clearly marked as ‘supported’ and/or ‘in partnership with’ so you’ll always know which content has been created with the brand and which is not.

Please note, Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here.

Join GoodtoKnow

If GoodtoKnow sounds like your dream place to work, then we'd love to have you! From time-to-time we will advertise vacancies on the Future PLC careers page(opens in new tab) - so check there to see if there are currently any open vacancies that suit your skills and experience.

If you're a freelancer who has a fantastic pitch you'd love to share with us, then please email goodtoknow@futurenet.com (opens in new tab). We're committed to hearing and developing talented voices from any background or education, encourage diversity and strive to amplify the voices of minorities, those in the LGBTQ+ community and people with disabilities.