About GoodTo - who we are and why you can trust us

Welcome to GoodTo, the website empowering parents to do it their own way

About GoodTo


Here at GoodTo, our mission is simple: to empower parents and parents-to-be to do it their own way by answering the questions that parenting brings up as your child grows. 

On the site, you'll find everything you need for a happy, healthy family life. Our 16-year-strong archive of content includes more than 18,000 articles and 1,500 how-to videos. These include tried-and-tested product reviews and buying recommendations, as well as expert-backed, fact-based information and advice on pregnancy, parenting, wellbeing, and managing your family finances. There's also daily entertainment news (because every parent needs a bit of escapism), and the very best recipes for family meals or to bake with the kids.

We know that being a parent can be conflicting, challenging and confusing - some days all before 9am! That's why our team of brilliant writers and contributors includes real-life parents with first-hand experience of the same concerns and questions, as well as qualified experts - so you can always trust what we say. You can read more about our contributors in the 'meet the team' section.

In line with our core brand values, we strive to be trusted, informative, empathetic - and here for you at every stage of your parenting journey.


GoodTo was founded in 2007 by our then-parent company, IPC Media (which later went on to become Time Inc UK, then TI Media, then Future plc - our current owners). Back then we were called GoodtoKnow, and the site - goodtoknow.co.uk - covered recipes, health, diet, family, celebrity, and relationships.

The site quickly became popular with busy mums, and in February 2010 we launched a spin-off print magazine called GoodToKnow Recipes, aimed at providing parents with quick, cheap and easy recipe ideas. Whilst that magazine eventually closed, many of the delicious recipes featured on its pages live-on in our Food channel.

Happily, the website continued to go from strength to strength, and in 2022 - due partly to a growing international audience - we relaunched as GoodTo.com. GoodtoKnow became a sub-brand of the site, housing all the latest family, food, money, shopping and entertainment news. Other sub-brands include GoodtoParent - the home of our expert parenting advice, covering everything from conception and birth through to baby and childhood development - and GoodtoEat, our food and recipe hub.

Today we work with journalists in both the UK and US to provide parents with trusted buying advice, reliable reviews of essential baby and child buys, information on family finances, and meal inspiration for every occasion.


Our qualified writers work closely with specialists to offer practical and relatable information on a huge spectrum of family topics. From conception and pregnancy, through to labour and birth including baby development and childhood milestones, we’ve got it all covered. We work with hugely talented contributors and trusted expert verifiers including respected midwives and doctors, parenting experts, and psychologists.

We also collaborate with a huge and diverse range of well-liked, engaging, and funny Instagram influencers and content producers, to share the laughs and experiences every parent goes through. Parenting, families, and life can be hard sometimes. If you have a question, we're here to help you answer it.

GoodTo also offers a wealth of cooking advice and 7000+family-friendly recipes, as well as how-to guides and videos. All of our recipes are created in our very own Test Kitchen by our team of expert chefs and bakers. We test each recipe until we’re confident we’re sharing the best method, so you can be confident of achieving the perfect results.

We also work with some of the best food stylists and nutritionists in the industry and have built up a huge collection of recipes created by celebrity chefs – such as Mary Berry, Gordon Ramsay, Joe Wicks, Hairy Bikers, and Nadiya Hussain.


Our review process is thorough, fair and consistent to ensure that our product reviews are robust, honest and detailed - and carried out by parents who are up against the same life challenges as you. We're committed to making sure you spend your money on the best products for the job - anything to make your life that little bit easier. 

We identify products for review based on industry trends and audience insights and then calls in samples from brands and retailers for testing. Our parent-tested reviews are always uncompromising and utterly independent. We have affiliate partnerships with many baby gear brands and may earn a commission if you buy a product we recommend but this never influences editorial decisions or product inclusions. We work closely with all the major baby gear brands and retailers so we hear about new product launches before they happen and are among the first to review the latest must-have toys, items of baby gear, and parenting essentials.

Read more about how we test baby products for our reviews. 


Think this is the best review we’ve had on any product. Beyond excited to circulate this to our wider teams. Thank you so much to you and (mum tester) Grace for this review!
Bekah Duce, PR & Social Media Executive

Thank you SO much for sharing – I’ve just shared this with our board team and they’re over the moon. By far the most thorough review we’ve ever received and we’re so happy with the comments! Thank you so much to you and (mum tester) Lynsey!
Mamas & Papas


We always aim to provide unbiased editorial created by our journalists and writers. We also need to pay our teams and website costs so we make money in a number of ways. We sometimes use affiliate links to products and services on retailer sites for which we can receive compensation if you click on those links or make purchases through them. From time to time we also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here


Profile picture of Goodto editor Anna Bailey
Anna Bailey

Anna Bailey has been the editor of GoodTo since 2018. Before joining GoodTo she was Features Editor at MSN UK, where she oversaw Health & Fitness and Travel. Previously, she was Digital Lifestyle Editor for the broadcaster UKTV, and Lifestyle Editor for ITV.com where she managed various websites including This Morning, Loose Women, Coronation Street, and Britain's Best Dish. Anna studied Multi-Media Journalism at Bournemouth University and went on to gain her NCTJ and NCE  journalism qualifications.
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Sophie Bird
Sophie Bird

Sophie has worked in digital media for eight years working across Goodto's sister brands including TechRadar, Live Science, Fit&Well, and PetsRadar. Sophie started off her career writing about and extensively testing air fryers, coffee machines, fitness equipment, and creating how to features for a range of brands. Sophie holds a Gold Standard journalism qualification from the National Council for the Training of Journalists (NCTJ) and has scooped awards for her journalism over the years. Sophie is responsible for driving the direction and editorial strategy of Goodto and is passionate about providing a safe space for families of all kinds to find ideas, advice, and enjoy happy, healthy lives. 


Profile picture of Goodto Family editor Stephanie Lowe
Stephanie Lowe

Stephanie Lowe has more than 13 years of experience as a digital journalist and is currently working towards an Open University course: 'Introduction to childhood studies and child psychology. She's worked at The Sun's TV Mag, Woman's Own, BT.com, Press Association, Essentials, and Hello! Since becoming a parent Stephanie is passionate about empowering mums and dads to trust their instincts in confidently making their choices. Stephanie graduated from the University of Bedfordshire with a degree in Journalism and PR (2:1 BA Hons) in 2008.
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Family and maternity writer Tannice Hemming
Tannice Hemming

Tannice Hemming has worked alongside her local NHS in Kent and Medway since she became a parent and is now a mum of three. As a Maternity Voices Partnership Chair, she bridged the gap between service users (birthing women and people, plus their families) and clinicians, to co-produce improvements in Maternity care. She has also worked as a breastfeeding peer supporter. Two of her proudest achievements include Co-authoring Health Education England’s E-learning on Trauma Informed Care and the Kent and Medway Bump, Birth and Beyond maternity website. Tannice has collaborated with Public Health England (now the UK Health Security Agency), NHS England and Health Education England. A current member of several maternity steering groups and panels, projects Tannice has collaborated on include several focusing on maternal mental health, maternal weight and chronic illness.
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Jayne Cherrington-Cook
Jayne Cherrington-Cook

With over 22 years of experience in journalism, Jayne's written about a variety of subjects and is just as at home interviewing A-list stars as she is testing nappies. Having started her career writing about Pokémon, ponies, and wrestling, Jayne moved into the world of film journalism, where she spent the next eight years pinching herself while she got paid to interview Hollywood film stars and attend premieres. Since then, she’s launched websites for major magazines, worked with top brands such as Westfield, LK Bennett, and Hunter, had her own tech column in Women’s Own, and has more recently lent her wordy expertise to small businesses, including Andrea McLean’s This Girl Is On Fire membership site.
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Dr Larisa Corda
Dr Larisa Corda

Dr Larisa Corda is an obstetrician and gynecologist and one of the UK’s leading fertility specialists. Larisa is ITV This Morning’s and Channel Mum’s Fertility Expert. She qualified from Imperial College London with her training taking place in both the UK and Australia. This has seen her gain an understanding and appreciation of gynecological, obstetric and fertility issues across a wide international population. Larisa’s work and research interests have been published and presented internationally. She believes in using innovative natural and mild IVF techniques.
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Rachel Fitz-Desorgher
Rachel Fitz-Desorgher

Rachel Fitz-Desorgher is a leading, internationally-known baby expert, and parenting mentor. Having worked for over 30 years as a midwife, infant feeding specialist, active birth teacher and parenting consultant, she published her first book, Your Baby Skin To Skin in 2017 and it quickly gathered five-star status with its reviewers. Rachel Fitz-Desorgher has been featured in several articles for publications including The Daily Mail, The Independent, The Express and Yahoo Lifestyle. She's also a regular contributor for Mother&Baby.
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Alexandra Stedman
Alexandra Stedman

Alexandra Stedman has worked in the media industry for over 15 years, including magazines Eve, Red, and Conde Nast Traveller. Her blog The Frugality, established in 2012, is now a recognised multi-platform lifestyle brand with a team of contributors and 256K Instagram following. She talks candidly, and since becoming a parent her platform has helped her to reach out to fellow mums; talking candidly about maternity leave, announcing pregnancies on social media, her experience with reusable nappies, and the best independent baby brands out there.
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Profile picture of Goodto Consumer Editor Heidi Scrimgeour
Heidi Scrimgeour

Heidi Scrimgeour joined GoodTo after a 16-year freelance career as a parenting and lifestyle journalist. She has written features for various publications including The Guardian, Telegraph, Daily Mail, Red, Psychologies and Stylist. She was a parenting columnist for AOL’s Parentdish and baby gear editor of Mother & Baby magazine for six years. Heidi has taken part in various parenting debates on This Morning, The One Show and BBC Radio 4’s Woman’s Hour. She has a degree in English & Media Arts and gained a Masters with Distinction from the University of Westminster. 
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Emily Peck
Emily Peck

Emily Peck is a lifestyle journalist with over 20 years experience. Emily writes in-depth reviews and features for GoodTo covering the latest must-have cooking appliances, baby products, and toys. She has previously worked for BBC Good Homes, 25 Beautiful Homes, Ideal Home, Livingetc, GQ magazine, Techradar, Wired and Stylist. As a mum of two young kids, she has a ready-made team of ‘testing assistants’ on hand keen to help out by trialing the latest products she’s reviewing for work – be it baby monitors, kids smartwatches and tablets, juicers, slow cookers and more.
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Profile picture of Goodto.com Senior Content Editor Jessica Dady
Jessica Dady

Jessica Dady joined the GoodTo team in 2012 as Recipes Assistant following her graduation from Brunel University. She now works closely with GoodTo’s Test Kitchen to create trending recipes and how-to videos. A passionate baker, Jessica spends much of her time creating celebration cakes. Jessica has also written for Honest Cooking, Fresh, Essentials, and Eat In magazine, and has previously worked with BBC, Good Housekeeping, Reader’s Digest, TV Choice, Marks & Spencers, and UKTV.
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Profile picture of Food and Lifestyle Writer Octavia Lillywhite
Octavia Lillywhite

Octavia Lillywhite is an award-winning food and lifestyle journalist with over 15 years of experience. She joined the Sunday Mirror magazine as a reporter and stayed until she was running the Food and Lifestyle department. With a passion for creating beautiful, tasty family meals that don’t use hundreds of ingredients, Octavia is a champion of local and seasonal foods, using up leftovers and composting. Having produced Saturday Magazine’s wine column, Octavia certainly knows her Côtes de Rhône from her Hautes-Côtes de Beaune and can drink wine “really well”.

Man smiling at camera
Keiron George

In 2010 Keiron George enrolled at Leeds City College (LCC) to study cake decoration. Six years later he won a scholarship at the world-renowned culinary institute - Le Cordon Bleu, London, where he studied the art of French Pâtisserie. He later went on to teach the course for a year, before setting up Keiron George Cake Design in 2015. Since then he's worked in London’s finest hotels including Hotel Café Royal and Shangri La – The Shard. In 2021 he appeared on the Bake Off: The Professionals. Keiron has written for Woman&Home, Woman's Weekly, and Woman.
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Stephanie Maylor
Stephanie Maylor

With more than 15 years experience working within the beauty industry, Stephanie Maylor has written for Grazia, Now, More!, Fabulous, Woman & Home, NW, Woman, Woman's Own, Woman's Weekly, Essentials, Best, Chat, Pick Me Up and OK! She has been shortlisted for multiple awards at the J&J Beauty Journalism Awards, and was the runner-up at the Wella Hair Journalism Awards in 2009. In 2010 she launched her own beauty blog, which was also shortlisted for Best Beauty Blog in the 2011 and 2012 J&J Beauty Journalism Awards.
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Paula Moore
Paula Moore

Paula Moore began her career at the age of 18, becoming Fashion Editor at just 21 and has now been in the fashion industry for over 30 years. As Future Publishing’s Group Fashion Director, she oversees content for GoodTo, Woman and Home, Simply Woman and Home, Woman, Woman’s Own, Woman’s Weekly and Chat magazines. Paula has been nominated for a BSME Stylist of the Year award and has appeared on Lorraine, QVC and Matalan: The Show, and has worked on promotional videos for JD Williams, eBay, Evans and F&F.

Charlie Bell
Charlie Bell

Charlie Bell is the acting deputy fashion editor across multiple women’s magazines and also a freelance fashion, beauty and lifestyle editor. She bagged her first magazine job in 2009 and has previously written for titles including Woman & Home, Closer and Dare. Over the years Charlie has embraced anything that was thrown at her from styling celebrities to testing out the best jeans on the high street to writing about must-have beauty buys. Charlie is on a mission to shop more sustainably and loves finding new ethical brands and second-hand buys.
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Profile picture of Goodto writer Debra Waters
Debra Waters

Debra Waters is a lifestyle writer with a focus on health, food, and parenting. Currently, she writes for GoodTo, Woman&Home, Woman, Woman’s Own and Woman’s Weekly. Previously, Debra was digital food editor at Delicious magazine and MSN. She’s written for M&S Food, Great British Chefs, loveFOOD, What to Expect, Everyday Health and Time Out, The Telegraph and The Big Issue. Debra won the Bridport Short Story Prize in 2020, which led to an interview on R4’s Woman’s Hour, and her stories have been long- and short-listed in a number of competitions.
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Health writer Emily-Ann Elliott
Emily-Ann Elliott

Emily-Ann Elliott is an experienced online and print journalist, with a focus on health, travel, and parenting. After beginning her career as a health journalist at The Basingstoke Gazette, she worked at a number of regional newspapers before moving to BBC News online. She later worked as a journalist for Comic Relief, covering stories about health and international development, as well as The Independent, The i, The Guardian, and The Telegraph. Following the birth of her son with neonatal meningitis, Emily-Ann has a particular interest in neonatal health and parental support. Emily-Ann has a degree in English literature from the University of Newcastle and has NCTJ and NCE qualifications in newspaper journalism.
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Profile image of Lucy Gornall
Lucy Gornall

Freelance writer Lucy Gornall is the former health and fitness editor for various women’s magazines including Woman&Home Feel Good You. She has previously written for titles including Now, Look and Cosmopolitan, Woman, Woman's Own, Woman's Weekly and Chat. She lives and breathes all things fitness. She is also a Level 3 personal trainer and teaches classes at various London studios, primarily Digme Fitness. Lucy is pre-and post-natal trained and helps new mums get back into fitness after the birth of their baby.
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Sarah Handley  - money editor
Sarah Handley

Sarah is an experienced journalist and editor with more than 10 years of experience in the Homes industry, working across brands such as Homebuilding & Renovating, Period Living, and Real Homes. After segueing into the world of personal finance, and acting as launch editor of TheMoneyEdit.com, Sarah is now an Editor in Future’s Wealth division with a focus on property-related finance and household bills. She is passionate about helping people cut through confusing jargon to make the right financial decisions when getting on the property ladder and turning a house into a home.
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Emma Lunn - money writer
Emma Lunn

 Emma Lunn is a multi-award-winning journalist who specialises in personal finance and consumer issues. With more than 18 years of experience in personal finance, Emma has covered topics including mortgages, first-time buyers, leasehold, banking, debt, budgeting, broadband, energy, pensions, and investments. Emma’s one of the most prolific freelance personal finance journalists with a back catalogue of work in newspapers such as The Guardian, The Independent, The Daily Telegraph, the Mail on Sunday and the Mirror. As a freelancer, she has also completed various in-house contracts at The Guardian, The Independent, Mortgage Solutions, Orange and Moneywise. She also writes regularly for specialist magazines and websites such as Property Hub, Mortgage Strategy and YourMoney.com.
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Ruth Emery
Ruth Emery

Ruth is passionate about helping people feel more confident about their finances. She was previously editor of Times Money Mentor, and prior to that was deputy Money editor at The Sunday Times. A multi-award winning journalist, Ruth started her career on a pensions magazine at the FT Group, and has also worked at Money Observer and Money Advice Service. 
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Profile picture of Caitlin Elliott
Caitlin Elliott

Caitlin is News Editor at Future Plc (Goodto's parent company), covering all things royal, celeb, lifestyle, food, and family. Having set her sights on becoming a magazine journalist when she was a child, Caitlin took on work experience stints at local papers and titles such as Cosmopolitan, Now, Reveal and Take a Break while studying for her Multimedia Journalism degree and has interviews with celebs, reality stars and the Archbishop of Canterbury under her belt (of course, she couldn't resist asking him about Meghan Markle and Prince Harry). Caitlin has also written for Woman &Home, Now and WhatToWatch.  
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Profile picture of Senior Entertainment Writer Selina Maycock
Selina Maycock

Selina Maycock is a Senior Entertainment Writer with more than 14 years of experience. She currently looks after all things news for GoodTo. Previously, she worked as a Showbiz Writer at Heat magazine, covering red carpet events, showbiz parties, and various launches before going freelance for two years. She began her career at Scunthorpe Telegraph as an Entertainment Reporter, and also worked as the Acting News Editor. During this time, she was awarded an O2 Media Judges' Special Award for journalism. Selina is fully NCTJ and NCE qualified.
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Profile picture of Kudzai Chibaduki
Kudzai Chibaduki

Kudzai Chibaduki joined the team as a trainee journalist in 2020. Previously, she worked as a freelance fashion wardrobe stylist, directing magazine photoshoots and coordinating the fashion direction of recording artists. Not restricted to fashion, Kudzai covers a range of topics for GoodTo, including entertainment, food, health, and money-saving. Kudkai graduated from De Mont Fort University with a Journalism and Media degree in the summer of 2020.
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Profile picture of Features Writer Grace Walsh
Grace Walsh

Grace Walsh is a Features Writer for GoodTo, specialising in family news, health, and wellbeing. Grace graduated from the University of Warwick in 2019 with a degree in Classical Civilisation and Italian and spent a year living in Rome. During her studies, Grace was involved in both the student newspaper and radio station at Warwick, writing about issues affecting students and speaking about current affairs on her radio show. Along with GoodTo, Grace has also written for Woman&Home, Cosmopolitan UK, and culture magazine, The Upcoming.
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We welcome thoughts, feedback and sugary treats. You can contact us in the following ways:

By email: goodtoknow@futurenet.com

By post: GoodTo, 4th Floor, Future PLC, 121 – 141 Westbourne Terrace, London W2 6JR

By telephone: +44 (0)20 7042 4000


For the sales and commerical teams, please contact:

Advertising Sales Director - Liz.Jazayeri@futurenet.com
Commercial Partnerships Director - Sarah.Hayman@futurenet.com
E-Commerce Director - Emily.Ferguson@futurenet.com
Affiliate Account Manager - Dami.Abajingin@futurenet.com

More information can be found at the Future PLC website.


It's not just our website that we use to connect with our readers - we share our latest news and updates across multiple social media platforms and via the GoodTo newsletter.

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GoodTo is part of Future PLC. We are both fiercely committed to protecting your privacy. Please have a look at our in-depth privacy policy to find out more.


GoodTo is a member of the Independent Press Standards Organisation, which regulates the UK's magazine and newspaper industry. We abide by the Editors' Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint please contact goodtoknow@futurenet.com. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors' Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk


Affiliate disclosure

This Affiliate Disclosure is provided by Future Publishing Limited (“Future” or “we” or “our”), and applies to www.goodto.com, including, without limitation, both mobile and online versions of our websites, email and social channels (collectively, referred to herein as the “Site”), and is provided for the purpose of disclosing Future’s financial relationship with affiliates, advertisers, sponsors and other third parties that appear on the Site (collectively, referred to herein as “Affiliates”).

This Affiliate Disclosure has been posted on the Site or has otherwise been linked to in a post or article since Future sells and thus receives monetary and other forms of compensation from Affiliates for various insertion orders and promotional campaigns that we feature on the Site. Thus, there is paid connection between each product or service mentioned, reviewed or recommended on this Site and the Affiliate (i.e., the owner of that third-party product or service). Future is a participant in a number of affiliate advertising programs. For instance, we participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

If you ultimately decide to purchase a product or service mentioned on the Site, Future may receive additional compensation from that purchase from the Affiliate. Every effort has been made by Future to provide true and accurate statements in regard to any and all products or services mentioned, reviewed or recommended by Future on this Site.

Further, the Site posts or otherwise promotes content, including editorial content, which may feature third-party products and services (the “Affiliate Products”) and which may link to third-party owned and operated websites where you can purchase Affiliate Products. The content featuring Affiliate Products from multiple brands will always be editorially selected, even though we may receive compensation in connection with your purchase of Affiliate Products as outlined above, we still seek to provide our honest opinions, findings, beliefs, and experiences as they relate to the Affiliate Products that are featured on the Site.

We also receive monetary and other forms of compensation from Affiliates to publish supported (paid-for editorial content) campaigns on the Site. When this is the case, the content is clearly marked as ‘supported’ and/or ‘in partnership with’ so you’ll always know which content has been created with the brand and which is not. 

Please note, Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here.

Join GoodTo

If GoodTo sounds like your dream place to work, then we'd love to have you! From time-to-time we will advertise vacancies on the Future PLC careers page(opens in new tab) - so check there to see if there are currently any open vacancies that suit your skills and experience.

If you're a freelancer who has a fantastic pitch you'd love to share with us, then please email goodtoknow@futurenet.com (opens in new tab). We're committed to hearing and developing talented voices from any background or education, encourage diversity and strive to amplify the voices of minorities, those in the LGBTQ+ community and people with disabilities.