“It’s our mission to empower parents with the knowledge and inspiration they need to make their own decisions, with confidence. We remind parents that they know their children better than anyone, and encourage them to trust their own mind.”
Who are we?
Trusted, informative, and empathetic – Goodto.com is the ultimate online destination for mums. Goodto.com is rated the 4th most popular women’s lifestyle in the UK and the 18th most popular in the US, according to industry experts ComScore. Established in 2007, our 15-year-strong archive of content includes more than 18,000 articles, 1,500 how-to videos, and 7,000 recipes
Powered by curiosity, backed by experts. We’re always learning, ever curious and we like to share. We aim to create content that will inspire and encourage our readers. You might be a parent, but you’re still you, and our motto is simple: Empowering parents to make their own decisions. Our expert insight, opinions and fact-based information is here to help you make decisions that work for you and your family.
Our qualified writers work closely with specialists to offer practical and relatable information on a huge spectrum of topics. From conception and pregnancy, through to labour and birth. Including baby development, child milestones, we’ve got you covered. We work with hugely talented contributors, and trusted expert verifiers – including respected midwives and doctors, and parenting experts and psychologists.
We also collaborate with a huge and diverse range of well-liked, engaging and funny Instagram influencers and content producers, to share the laughs and experiences every parent goes through. Parenting, families, and life can be hard sometimes. If you have a question, we’re here to help you answer it.
How do we test our baby products?
Our product reviews are robust, honest and detailed – carried out by parents who are up against the same life problems as you. We’re committed to making sure you spend your money on the best products for the job, anything to make your life that little bit easier. Our consumer editor Heidi Scrimgeour identifies products based on industry trends and audience insights, then she calls in samples from brands and retailers. These are then assigned to parent reviewers, who put these products to test with children of the relevant age for at least 10 days. Their comprehensive feedback is then submitted via our Google Form, ensuring the review process is fair, thorough and consistent.
Our parent-tested reviews are always uncompromising and utterly independent. We have affiliate partnerships with many baby gear brands and may earn a commission if you buy a product we recommend but this never influences editorial decisions or product inclusions. We work closely with all the major baby gear brands and retailers so we hear about new product launches when they happen and are among the first to review the latest must-have toys, items of baby gear, and parenting essentials.
Our food content
Goodto.com also offers a wealth of cooking advice and 700+family-friendly recipes, as well as how-to guides and videos. All of our recipes are created in our very own Test Kitchen by our team of expert chefs and bakers. We test each recipe until we’re confident we’re sharing the best method, so you can confident of achieving the perfect results.
We also work with some of the best food stylists and nutritionists in the industry and have built up a huge collection of recipes created by celebrity chefs – such as Mary Berry, Gordon Ramsey, Joe Wicks, Hairy Bikers, and Nadiya Hussain.
In our video series, How to Cook Absolutely Everything we teamed up with some of the nation’s best restaurateurs, and chefs, including Honest Burger’s Tom Barton, Masterchef winner Tim Anderson, and the king of pasta Theo Randall.
Meet the Goodto.com editorial team and contributors
JUMP DOWN: Family writers and parenting experts
JUMP DOWN: Consumer team and shopping experts
JUMP DOWN: Food team and recipe editors
JUMP DOWN: Health team and fitness experts
JUMP DOWN: Fashion and beauty team
JUMP DOWN: News and entertainment team
JUMP DOWN: Contact us and our advertorial team
Anna Bailey, Editor
Anna Bailey has been the editor of Goodto.com since 2018. Before joining Goodto.com she was also a Features Editor at MSN UK, where she oversaw the Health & Fitness and Travel sections. Previously, she was the Digital Lifestyle Editor for the broadcaster UKTV, and Lifestyle Editor for ITV.com where she managed various websites including This Morning, Loose Women, Coronation Street and Britain’s Best Dish. Anna studied Multi-Media Journalism at Bournemouth University and went on to gain her NCTJ and NCE journalism qualifications.
Family writers and parenting experts
Stephanie Lowe, Family Editor
Stephanie Lowe has more than 13 years experience as a digital journalist, and is currently working towards an Open University course: ‘Introduction to childhood studies and child psychology. She’s worked at The Sun’s TV Mag, Woman’s Own, BT.com at Press Association, Essentials magazine, and Hello! Since becoming a parent Stephanie is passionate about empowering mums and dads to trust their instincts in confidently making their choice. Stephanie graduated from the University of Bedfordshire with a degree in Journalism and PR (2:1 BA Hons) in 2008.
Grace Walsh, Assistant Family Editor
Grace Walsh is a Features Writer for Goodto, specialising in family news, health, and wellbeing. Grace graduated from the University of Warwick in 2019 with a degree in Classical Civilisation and Italian, with a year spent living in Rome. During her studies, Grace was involved in both the student newspaper and radio station at Warwick. Writing about the issues affecting students and speaking about current affairs on her radio show. Along with Goodto.com, Grace has also written for Woman&Home, Cosmopolitan UK and culture magazine, The Upcoming.
Keiron George, Food Writer and Chef
In 2010 Keiron George enrolled at Leeds City College (LCC) to study cake decoration. Six years later he won a scholarship at the world-renowned culinary institute – Le Cordon Bleu, London, where he studied the art of French Pâtisserie. He later went on to teach the course for a year, before setting up Keiron George Cake Design in 2015. Since then he’s worked in London’s finest hotels including Hotel Café Royal and Shangri La – The Shard. In 2021 he appeared on the Bake Off: The Professionals. Keiron has written for Woman & Home, Woman’s Weekly and Woman.
Paula Moore – Fashion Director
Paula Moore began her career at the age of 18, becoming Fashion Editor at just 21 and has now been in the fashion industry for over 30 years. As Future Publishing’s Group Fashion Director, she oversees content for Goodto.com, Woman and Home, Simply Woman and Home, Woman, Woman’s Own, Woman’s Weekly and Chat magazines. Paula has been nominated for a BSME Stylist of the Year award and has appeared on Lorraine, QVC and Matalan: The Show, and has worked on promotional videos for JD Williams, eBay, Evans and F&F.
Kudzai Chibaduki – News Writer
Kudzai Chibaduki joined the team as a trainee journalist in 2020. Previously, she worked as a freelance fashion wardrobe stylist, directing magazine photoshoots and coordinating the fashion direction of recording artists. Not restricted to fashion, Kudzai covers a range of topics for Goodto.com, including entertainment, food, health, and money-saving. Kudkai graduated from De Mont Fort University with a Journalism and Media degree in the summer of 2020.
Emma Shacklock – Senior Writer