Primrose Bakery

The founders of Primrose Bakery, Martha Swift and Lisa Thomas originally started off baking their unique cakes for children’s parties, before realising it wasn’t just the kids who loved their deliciously sweet treats.

Primrose Bakery was founded in 2004 and started off with just one shop on the famous north London road, Primrose Hill. Fourteen years later, the now sole owner of the brand, Martha, has two other stores - one in Covent Garden and another in Kensington.

If you fancy having a go at baking one of their famous cakes yourself, check out the recipe pages for their famous carrot cake or the delicious chocolate cupcakes. You’re sure to find the sweet treat you’re looking for with one of these recipes.

As well as the successful Primrose Bakery stores, Martha (and Lisa) have released five best-selling recipe books that are full of simple, foolproof recipes.

Once you’ve got the baking down to a tee, why not try one of their signature decorating classes? It’s here that you can learn the Primrose Bakery signature swirl, palette knife techniques and how to create a masterpiece with piping.

All of the classes are taught at one of their famous shops by their head chefs. It’s a great day out for the family or a lovely gift for someone special. And the best thing about it…you can take everything home with you to eat!