Rochelle Humes celebrates emotional achievement as she launches her very own baby brand

(Image credit: Getty)

Rochelle Humes celebrated a huge career milestone with an emotional Instagram post yesterday.

The This Morning host has been stretching out into the business world, launching her very own baby brand.

The mum-of-two’s release, My Little Coco, is a range of bath products for little ones, that aim to be gentle on skin and hair.

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Yesterday, proud Rochelle’s products launched in Boots stores all over the UK. In light of the massive achievement, the former pop star shared a touching post on Instagram.

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Absolutely floored by that's it @mylittlecoco is officially in @bootsuk up and down the country...feeling SO lucky and so blessed to have the incredible support I have done, from every person that took time out of their day to join me and also to everyone that has been buying it,’ she wrote.

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Going on to share some more exciting news, Rochelle explained that her brand has already reached massive heights since it became available online last week.

I just got the news that since it launched online on Wednesday @mylittlecoco is now the No 1 Best Selling Baby Brand in @bootsuk...I'm off to cry now..😭🥥❤🌴.’

Credit: Boots

The coconut themed line includes a bubble bath, a moisturising cream, and all over balm, plus a set of tropical hair washing options, all designed for newborns, babies and children.

Rochelle, who is mummy to Alaia, six, and two-year-old Valentina, even confirmed that the kind products can be used on grown up’s coloured hair, thanks to its sulphate free formula.

Loads of Rochelle’s celebrity pals made sure to congratulate her on her venture.

Amazing Roch 👏🏻👏🏻👏🏻,’ penned new mum and former TOWIE star, Chloe Lewis.

Such a brilliant launch, speech and panel chat hearing how you created the brand with so much love 💪🏽💖,’ added model and activist Katie Piper.

Caitlin Elliott
Junior News Editor

Caitlin is a Junior News Editor for, covering all things royal, celeb, lifestyle, food, and family. Having set her sights on becoming a magazine journalist when she was a child, Caitlin took on work experience stints at local papers and titles such as Cosmopolitan, Now, Reveal and Take a Break while studying for her Multimedia Journalism degree and has interviews with celebs, reality stars and the Archbishop of Canterbury under her belt (of course, she couldn't resist asking him about Meghan Markle and Prince Harry).