Rochelle Humes celebrates emotional achievement as she launches her very own baby brand

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Rochelle Humes celebrated a huge career milestone with an emotional Instagram post yesterday.

The This Morning host has been stretching out into the business world, launching her very own baby brand.

The mum-of-two’s release, My Little Coco, is a range of bath products for little ones, that aim to be gentle on skin and hair.

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Our girls 💖 I think it would be weird for me to post this without saying anything…but we’ve made the choice to share a little bit more of our family. Alaia is aware of social media now (gulp) and she often asks why her cousins and other family are featured but not her and to be honest, we don’t really have the answer…Obviously it was coming from a place of protection maybe to a fault, let’s face it none of us really have this figured out..So here they are our babies, they wont be on here often but thought you might like to meet them..❤ Please be kind 🥰

A post shared by R O C H E L L E H U M E S (@rochellehumes) on Jan 15, 2020 at 1:59am PST

Yesterday, proud Rochelle’s products launched in Boots stores all over the UK. In light of the massive achievement, the former pop star shared a touching post on Instagram.

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Absolutely floored by today…so that's it @mylittlecoco is officially in @bootsuk up and down the country…feeling SO lucky and so blessed to have the incredible support I have done, from every person that took time out of their day to join me and also to everyone that has been buying it. I just got the news that since it launched online on Wednesday @mylittlecoco is now the No 1 Best Selling Baby Brand in @bootsuk…I'm off to cry now..😭🥥❤🌴

A post shared by R O C H E L L E H U M E S (@rochellehumes) on Feb 17, 2020 at 9:32am PST

‘Absolutely floored by today…so that’s it @mylittlecoco is officially in @bootsuk up and down the country…feeling SO lucky and so blessed to have the incredible support I have done, from every person that took time out of their day to join me and also to everyone that has been buying it,’ she wrote.

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PINCH ME PLEASE…Here we go..@mylittlecoco Just another manic Mum Monday… but this time I can finally reveal to you my new babies 🧴 7 new and wonderful products, each with special qualities that make them unique, clean and enriching! Available online @bootsuk 12th Feb and in store 17th Feb… 🌴 Our ‘Bath & Body Bubbles’ are super mild, with lots of gentle ingredients, perfect for a relaxing bath time 🥥 The ‘Coconut Smoothie Shampoo’ is hydrating, gentle and softly cleansing 🌴 Keep locks hydrated, happy and healthy with the My Little Coco ’Coconut Conditioner’ 🥥 The My Little ‘Moisturising Body Cream’ is perfect for cheeks, rolls and creases 🌴 Our ‘My Little Everything Balm’ is the magical, multi-tasking miracle worker you can’t live without 🥥 Hair tends to tangle? Try our ‘Detangling Coconut Water’ 🌴 Curly Hair? Try our ‘Coconut Curling Custard’ Let us know what you are most excited to use x #MyLittleCoco #skincare #clean #simple #babycare #babycareproducts #bathtime #haircare #dermatologicallytested #newskincare @bootsuk #newborn

A post shared by R O C H E L L E H U M E S (@rochellehumes) on Feb 3, 2020 at 5:32am PST

Going on to share some more exciting news, Rochelle explained that her brand has already reached massive heights since it became available online last week.

‘I just got the news that since it launched online on Wednesday @mylittlecoco is now the No 1 Best Selling Baby Brand in @bootsuk…I’m off to cry now..😭🥥❤🌴.’

The coconut themed line includes a bubble bath, a moisturising cream, and all over balm, plus a set of tropical hair washing options, all designed for newborns, babies and children.

Rochelle, who is mummy to Alaia, six, and two-year-old Valentina, even confirmed that the kind products can be used on grown up’s coloured hair, thanks to its sulphate free formula.

Loads of Rochelle’s celebrity pals made sure to congratulate her on her venture.

‘Amazing Roch 👏🏻👏🏻👏🏻,’ penned new mum and former TOWIE star, Chloe Lewis.

‘Such a brilliant launch, speech and panel chat hearing how you created the brand with so much love 💪🏽💖,’ added model and activist Katie Piper.