Sam Faiers launches kids clothing range with River Island

sam faiers river island kids collection
(Image credit: Getty)

Sam Faiers has launched a children’s clothing range.

The former The Only Way Is Essex star has released a new children’s clothing range with high-street retailer River Island.

And you’re going to want to buy every single piece.

The TV star’s exclusive collection will feature thirty pieces of clothing for both boys and girls from newborn all the way up to 12-year-old.

Made up of a range of separates that can be worn in all different styles to make different in-style outfit combinations, the range will make up RI baby for newborn babies up until 18 months, RI mini from zero to five years and RI kids from five years to 12 years old.

There are also a number of party pieces for the festive season and lots of Christmassy bits to dress the kids in this winter. If you're not how you'll manage to store any more clothes, read our advice on kids closet organization.

The cutest part about this deal? Sam has got her adorable children modelling the line.

The star of ITV’s The Mummy Diaries, which is currently in its sixth series, is mum to three-year-old Paul and one-year-old Rosie who she shares with her boyfriend of five years Paul Knightley.

sam faiers river island kids collection

Sam and sister Billie Faiers appears together in The Mummy Diaries (Credit: Getty)

And she has launched her stylish collection, which drops this October half term, with the help of her two little ones.

The adorable tots appeared alongside their fabulous mother to model the trendy buys, with Sam sharing a sweet snap on her Instagram page of the three looking super fashionable.

‘A literal pinch me moment!’ she captioned the post. ‘I’ve been shopping in @RiverIsland for as long as I can remember and since having Paul and Rosie it’s been my go-to shop for on-trend clothing.

A photo posted by on

‘I cannot tell you how proud and excited I am to announce that I’ve partnered up with River Island to launch the #RIxSamanthaFaiers edit, with my two beautiful children as the faces of the campaign.’

Speaking of the campaign, the mum-of-two also said, “I was so excited to team up with River Island because I have always loved the brand – not only for myself but also for the kids.

“I find it’s the only retailer that sells childrenswear that’s really on-trend and I love that! I’m really pleased with my edit; it was a difficult decision as I liked so many pieces, but these are perfect for all occasions.”

Aleesha Badkar
Lifestyle Writer

Aleesha Badkar is a lifestyle writer who specialises in health, beauty - and the royals. After completing her MA in Magazine Journalism at the City, the University of London in 2017, she interned at Women’s Health, Stylist, and Harper’s Bazaar, creating features and news pieces on health, beauty, and fitness, wellbeing, and food. She loves to practice what she preaches in her everyday life with copious amounts of herbal tea, Pilates, and hyaluronic acid.