Olivia Wilde slams breast pump advert for unrealistic post-partum body expectations

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  • Olivia Wilde has criticised an advert selling a breast pump bra featuring a slim model with a flat stomach, claiming that it sets unrealistic expectations for post-partum bodies.

    Olivia is known for speaking out about issues surrounding her pregnancy and motherhood since becoming a mum to her two children.

    Most recently she has taken to social media to point out the problem with an Amazon advert, which promotes a breast pumping bra used for expressing milk for a baby. The advert features a slim model with a flat stomach wearing the bra, who doesn’t appear to have been recently pregnant.

    The actress posted a screen shot of the advert to her Instagram account, sharing her opinion that ‘this lady definitely did not recently birth a child who requires breast milk to be pumped’ with her 2.1 million followers.

    The mum of two wrote a lengthy caption to accompany the picture which read, ‘Real quick just wanna take a break from online (lazy-person) x mas shopping to call bullshit on this ad for a breast-pump bra cuz this lady definitely did not recently birth a child who requires breastmilk to be pumped.’

    She continued to say that the model herself needed a hug for having to model the bra, writing, ‘Also want to give a quick cyber hug to this model who had to pretend to have recently birthed a milk-fed baby-child when she clearly has spent the last year lifting tiny weights and meditating.’

    ‘(Side note: why does Amazon insert breast-pump ads into every single goddamn search I make? I’m no longer in the market for more pump supplies Amazon! Shut it down!) PS. I own this bra and it’s awesome.’

    However fans didn’t seem to agree, with many followers criticising Olivia for commenting on the model’s small frame. One Instagram user commented, ‘Pretty lame to try and call someone out unless it’s a know fact that’s what the chick has spent her time doing…For someone with an extra small frame she doesn’t look unrealistic to me.

    ‘What’s with women shaming women in general that don’t fit every stereotype. Ridiculous. You’re not “calling anyone out” you’re just being judgmental. 😒’.

    Another follower wrote, ‘Oh for f***s sake…are you seriously looking for something to always complain about? It’s a F***ing ad. People like you think you are doing the world a favor by pointing out something that’s not even there. Stop looking for problems when there aren’t any.’

    Do you think there’s anything wrong with this advert? Let us know in the comment box!