It’s that time of year when the Christmas adverts start rolling in, and Aldi is one of the first to release their version featuring heart-warming hero Kevin the Carrot, whose determination to meet Santa Claus will have you on the edge of your seat.
With favourites from last year including John Lewis’ lonely old man on the moon and Sainsbury’s trench battle to beat, Aldi definitely aimed for a tale of perseverance – but is there a happy ending?
It’s the night before Christmas, and Kevin has his heart set on meeting Santa.
To do so, he’s got to get from one end of the Christmas feast to another, to reach the mince pie and tumbler of brandy that’s been set out for the beloved gift bearer.
‘Twas the night before Christmas, a carrot gazed at the sky, thinking “I could meet Santa when he gets his mince pie”,’ the narrator starts.
‘But a Christmassy spread, though a joy to us all, can be quite scary when you are three inches tall.
‘Still our carrot went forth on his dangerous quest, and soldiered on bravely to the chimney breast.’
Little Kevin’s journey is equivalent to a human crossing the world, through a freezing terrain of an ice bucket, around a fiery Christmas pud, and even involves a narrow escape from a landslide of buttery roasted potatoes.
He even has to splodge through a swamp of mashed potatoes, and is faced with a roasted member of his own carrot family alongside the massive golden turkey.
As Kevin jumps back from a rogue potato, he accidentally scrapes off some of his back when he rubs up against a cheese grater – but fear not, it seems as though carrots are immortal and pain-resistant in Aldi’s world.
Kevin never quits, as he makes it through the feast to get to the fireplace, where Santa’s snacks are waiting.
Exhausted by his efforts, Kevin curls up on the saucer by the mince pie for a ‘quick 40 winks’, and wakes up to find himself dangling over Rudolph’s nose, as the sleigh tears through the sky ‘over Dublin, Conway, and Cork’.
‘So the sleigh flew much faster, that cold Christmas Eve, powered on by a carrot, we’d like to believe,’ ends the narrator.
What do you think of Kevin the Carrot? Is Aldi’s Christmas ad your favourite so far? Let us know in the comments below!