Christmas toy shortage Brother and sister opening christmas presents
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Parents are being urged to begin shopping for their children's Christmas presents as soon as possible, amid fears of a toy shortage.

With December 25th only 102 days away, families are being advised to start shopping for top Christmas toys (opens in new tab) sooner than usual. 

The global shipping interruption caused by the Covid-19 pandemic has left retailers without several product lines. The majority of toys bought during the holiday season are made in China meaning they may not be available this year.   

Being a parent during the most wonderful time of the year involves hunting for the best Christmas toys. However, because of the disruption, some sought after favourites may be in short supply.   

According to Frédérique Tutt, a global toy industry expert, "Shortages are a big concern for most makers. With anticipated supply chain shortages and resultant price increases on the cards, people need to shop early. 

"Retailers and brands are trying to bring their stock shipments forward, but are expecting shortages to hit well before Christmas," he told the Observer. 

Girl, sitting by fireplace among Christmas decoration. She wearing striped pajama, she has curly hair. Girl playing with christmas train .

Credit: Getty

Aside from shipping challenges, the UK is estimated to be short 90,000 HGV drivers, raising concerns that stockpile shortages may increase.

Shoppers are being advised to begin their festive shopping sprees as early as they can in order to swerve the potential toy shortage and avoid upset children on the big day.

High street toy giant The Entertainer's Creator and Executive Chairman, Gary Grant, added, "The shipping crisis in China is causing uncertainty as to what will be available and when.

"So above all, we urge our customers to shop early for Christmas this year to avoid disappointment."

The reasons behind the toy shortages are similar to why gas prices are rising (opens in new tab) in the UK at the moment. Demand is high as economies recover from the pandemic but supply is short, following issues with importation and the cold weather we had at the beginning of the year.

The spike in gas prices is not likely to significantly affect consumers more than already thought but it will impact businesses supplying gas and electricity in the UK.

Since December 2020, Kudzai Chibaduki has worked as a trainee journalist at FUTURE, capturing all fashion, entertainment, and beauty content for the Lifestyle websites, as well as contributing to the shopping sections for's widely read online magazine. Kudzai previously worked as a freelance fashion wardrobe stylist, directing magazine photoshoots and coordinating the fashion direction of recording artists.