Tamara Ecclestone has taken to social media to share powerful photos of her breastfeeding her daughter to challenge those who 'sexualise breastfeeding'.
The famous heiress has posted two artistic snaps to Instagram, which show her breastfeeding (opens in new tab) daughter Sophia, dressed in lavish gowns in what appears to be the family's beautiful home.
The 32 year old shares daughter Sophia, who will turn three in March, with husband Jay Rutland and has spoken out about her passion for breastfeeding in the past (opens in new tab).
Previously, Tamara has been criticised for sharing images of herself breastfeeding whilst on holiday, but this time she has teamed up with professional photographer ivetteivens (opens in new tab) for a series of photos in a bid to normalise breastfeeding.
In her first post Tamara can be seen donning a flowing white gown in her daughter's nursery, sitting beside little Sophia on a window seat with a protective arm wrapped around her.
Describing the image as her favourite from the shoot, Tamara also thanks the photographer 'for spreading this message'.
She continues, 'Breastfeeding is a powerful demonstration of love and nurturing yet it has become so normal to hide. I want to take that normal and toss it.'
Image: ivetteivens (opens in new tab) In her second post, Tamara sends a much stronger message with a lengthy caption that comments on how 'sad and surprising' it is to see that 'the act of breast feeding your child evokes such hatred in so many bitter people'.
'I am astonished that breast feeding mums get such a hard time as there is no reason why we should.'
'I support and empower all mums and I personally believe hatred is so heavy and bad for the soul.'
The model continues, calling out those who 'sexualise breastfeeding' saying that they are 'particularly unwell'.
'To me there is nothing but love in this photograph and I find is such a shame that it brings out anger in some of you it's sad for you that that's how you choose to live'
'I chose love. I want my daughter to grow up in a better world where this is nothing but normal in a better world.'
Image: ivetteivens (opens in new tab) Tamara's post has received a lot of attention, gaining nearly 12,000 likes and over 700 comments.
One Instagram user agreed with Tamara's message, writing, 'A culture that would find anything wrong with this beautiful natural flow of love is a self-hating, unnurtured, masochistic, repressed, patriarchal mysogynist culture.'
Although some followers wanted to remind the TV personality that not everyone is capable of breastfeeding, 'Breast feeding is great - if you want to do it & can do it. I tried but I couldn't. What I'm saying is, it's a personal thing.'