Swizzels want you to invent a sweet in their factory

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  • Fancy being like Willy Wonka and coming up with an everlasting gobstopper, lickable wallpaper or even chewing gum that has the flavour of a three-course dinner? Now's your chance.

    Swizzels is searching for someone to invent their own sweet in its factory. If you have a sweet tooth, the confectionary giant is giving you an opportunity to channel Roald Dahl’s famous character and create your own ‘Sweetest Invention’.

    To celebrate its 90th year of creating some of our favourite sweets including Love Hearts, Drumsticks, Double Lollies and Parma Violets, Swizzels wants to produce a treat invented by someone who loves their sweets.

    The winning inventor will be treated to an VIP tour of the Swizzels factory to not only see how their famous sweets are made, but  to see their own sweet brought to life.

    A panel of Swizzels judges will whittle it down to the four most innovative sweet creations from the entries submitted online. The winner will then be selected by a public vote. And it will end up on the shelves in shops alongside Refresher bars, Fruity pops and Fizzers.

    You can submit your entry here and also look at the ‘inspiration gallery’ to give you some ideas.

    Jeremy Dee, managing director of Swizzels said: ‘We’re hugely proud to be celebrating 90 years of Swizzels. We’ve stood the test of time thanks to our loyal fans, both old and new, with some having enjoyed our classic inventions for decades.

    ‘We’ve been busy coming up with exciting inventions for generations, and now it’s time for our fans to get creative and help us make the next big sweet invention!’

    Emma Herring, new product development manager at Swizzels added: ‘We’re calling on our fans to come up with weird and wonderful flavour combinations or new twists on classic tastes. The winner will get to work with our product development team to see their ideas become a reality. Good luck!’

    In the book Charlie and The Chocolate Factory, Willy Wonka ran a competition where children won the chance to go to the inventor’s factory and see his incredible inventions if they found one of the five golden tickets. Johnny Depp played the crazy creator in the 2005 version of the film.