American Apparel proves sexy has no expiration date, with 62-year-old lingerie model

American Apparel has proven sexy has no expiration date, by hiring a 62-year-old lingerie model

Well now, here's a little something to brighten up your day.

Just when you thought the fashion industry would never stray from their stick-thin models with their tiny waists and seemingly never-ending legs (not that we're jealous or anything), American fashion house American Apparel has broken convention with its latest underwear campaign.

Meet 62-year-old Jacky O'Shaughnessy, the new face of American Apparel's lingerie range. And doesn't she look amazing? Never did we think we'd see the day that a lady of this age would be able to model for a young brand like American Apparel, let alone modelling lingerie.

The brand posted the inspiring snap on its Instagram account with the caption, 'Sexy has no expiration date', and we have to say, we couldn't agree more!

The model is seen wearing the brand's lacy bandeau-style underwear, with her long, grey hair falling around her shoulders. And it's not the first time that the gorgeous Jacky's modelled for American Apparel, she's also modelled for their basics range regularly in the past.

Not all Instagram users agreed though, and whilst there were plenty of positive comments, like 'This is so beautiful', and 'So proud of this lady', there were a few that didn't share the same opinion. One user wrote, 'I believe sexy does have an expiration date', whilst another simply wrote, 'Ewww.'

What do we think? Good on American Apparel for breaking with convention and showing that age and beauty can go hand-in-hand. We're just praying that we look this good at 62!

What do you make of the campaign? Do you think more fashion brands should use more mature models? Let us know what you think by leaving a comment in the box below.

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Lifestyle Writer

Gemma Chandler is a lifestyle writer specialising in kids' educational media across a range of topics including nature, history, science and geography across digital, print, social media and video channels. She joined Creature & Co. at 2015, shortly becoming Digital Editor of National Geographic Kids magazine.