If you've ever encountered under-boob sweat then you'll know just how uncomfortable it can be.
Whether you've just hopped out of the shower and you're getting ready for a night out, or you're going about your morning routine preparing for the day, there's nothing more annoying than realising you've got a rather sweaty situation going on under your boobs.
Which is exactly why women everywhere are getting more than a little excited about the new Ta-Ta Towels - basically a supportive towel for your boobs!
The towel is a sling, which hangs around your neck and allows you to position both breasts inside it - without the fear of sweat trickling down while you're getting ready.
The Ta-Ta Towel, which now has nearly 40k fans on Facebook, was created by Erin Robertson who came up with the idea after struggling with boob sweat in her hot apartment and constantly feeling uncomfortable.
'I was living in Los Angeles and getting ready to go out on a first date. As I got out of the shower and started getting ready, I could not stop sweating - not because I was about to go on a first date, but because my tiny air con unit was broken AND it was the beginning of summer,' Erin says on the product's website.
She tried everything to keep them sweat free: 'I tucked wash cloths under my breasts, I tried dumping baby powder all over me, I even put a t-shirt on and tucked it under my boobs. But the wash cloths looked ridiculous, the baby powder made me look more like dough, and the t-shirt was making me sweat even more.
'While I was blow-drying my hair, I just kept thinking: "There HAS to be a better way to keep the beads of sweat from dripping down my stomach."'
During her date she had the idea for the Ta-Ta Towel, learned how to sew and tried out the first editions of the product on her friends.
The towels have been popular too, with the company saying on their Facebook page that they sold out earlier this week.
The towels are available in four colours, come in three sizes and are available from their website for $45 (£34.24)
Would you consider trying a Ta Ta Towel? Let us know in the comments below!
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Sarah is a freelance journalist, writing for various women's magazines and national online consumer titles including the BBC and The Daily Mail, for over 10 years. Sarah has interviewed CEO's, real-life case studies and celebrities. Writing on everything from travel to fitness, and business to beauty - some of her features have been read by millions of people - in just one day.
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