Makers of Elf on the Shelf release Claus Couture Collection that's set to be the latest craze for Christmas

Something festive this way comes…

For many, the Christmas countdown has already begun. If you're a parent, this probably includes you, as the preparation and planning for presents, family gatherings and festive feasts begins well before December 1st.

With just 65 days to go until December rolls around, the search for the best alternative advent calendars has already got people talking - but another festive Christmas countdown activity that families worldwide will be well aware of is the Elf on the Shelf, and parents on the hunt for the best naughty elf on the shelf ideas.

Inspired by a children's picture book that was published in 2005, the modern family traditionsees a playful elf appear in the home at the beginning of December. The purpose of his presence at the beginning of Advent is said to be to keep a watchful eye over children to make sure they're being good enough to end up on Santa's 'nice' list.

At night, while the children are asleep, the elf moves around the home, so that they can be discovered elsewhere the following day.

The popularity of The Elf on the Shelf hasn't waned over the last few years, with more and more parents sharing their stories of ingenious ideas to amuse and baffle their children on social media.

So, brace yourselves. This year, there's a brand new Elf on the Shelf craze that's going to make this fun family tradition even bigger.

Introducing: the Claus Couture Collection! The brand new range from the makers of The Elf on the Shelf allows you to dress up your elf in a variety of clothing, costumes and accessories to add even more excitement and fun to their adventures in your home.

Your elf can now dress as a 'Scout Elf Superhero' with a cape and mask; disguise himself as a Christmas Tree with a tiny festive-themed costume, or get busy in the kitchen in a twill apron 'sweet shop set' that comes complete with a plastic mixing bowl and a faux wood spoon.

For more information on the Claus Couture Collection® or to shop the new collection visit So, what do you think? Do you take part in The Elf on the Shelf tradition each Christmas? What do you think of the new The Elf on the Shelf costume craze? Let us know your thoughts in the comments below!

Mariana Cerqueira
Lifestyle Editor

Mariana is a lifestyle writer who has written for and My Imperfect Life. She joined the team as an intern after completing her journalism MA at City University. After six months spent writing about food, celebrity news, and family trends, Mariana left to write for Healthy Food magazine - but returned in 2017, to join the Future team once again. In her spare time, you’ll find Mariana in the kitchen cooking for her friends.