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Kellogg's have announced that they're launching a limited edition Unicorn Froot Loops cereal, and it looks like it might just be the most magical way to eat breakfast (opens in new tab)
The hoops are a spin on traditional Froot Loops, but come complete with a sparkly unicorn on the box, and a range of different colours when you pour them into your bowl.
Whilst it might not look like a particularly healthy cereal (opens in new tab), the brand boasts that Unicorn Froot Loops 'are one of the first Kellogg's cereals to be fortified with Vitamin C as well as B Vitamins, Iron and Calcium.'
The cereal also provides consumers with a source of fibre, and is low in saturated fat - plus, the colour that makes the little loops so appealing is actually all natural (who'd have thought it?)
However, Froot Loops are often scrutinised for being high in sugar, packing a whopping 7.5 g per 30g serving, so it's still worth treating their unicorn equivalent as... well, a treat.
Michaela Mayoh, brand manager for cereal marketing UK and ROI, said of the new product: 'The appeal of limited edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers.'
Cereal fans and unicorn lovers alike have taken to social media to praise Kellogg's for the innovation, with one exclaiming: 'Ooh @KelloggsUK love love love the unicorn fruit loops - in order to make my child eat cereal - I bought them - it works!! Woo hoo'.
'Can't sleep cus I'm too excited at the thought of eating my new unicorn cereal for breakfast 😭,' another enthusiastic purchaser tweeted.
The cereal is available now from Asda stores, priced at £2.79, but if you fall in love as hard as these shoppers, you'll need to stock up, as the limited edition product won't be on shelves for long...