Superdrug is offering a new breast cancer check service.
Superdrug has become the first high-street store in the UK to offer a breast cancer check service.
The high-street chemist has partnered up with breast cancer charity CoppaFeel! to launch the new in-store service, which consists of no-touch breast consultations in stores across the UK.
Patients simply have to book in an appointment with one of the retailer’s trained nurses who will guide them through checking their own breasts for symptoms of breast cancer.
The nurse will go through exactly how to conduct a self-checking examination and will offer advice on what should feel ‘normal’, what shouldn’t and how often people should be checking themselves.
In-store consultations are free-of-charge but have to booked in ahead of time in one of the retailer’s 56 in-store clinics that are located in participating branches across the country.
‘Our annual research shows for most women who aren’t checking their breasts, knowledge on what to look for remains the main barrier,’ said Sophie Dopierala, Director of Education and Health Comms at CoppaFeel!.
‘We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message.’
‘Once you know how simple checking your breasts is, it can save your life,’ added Dr Pixie McKenna, Superdrug’s health and wellbeing ambassador.
‘I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend – the more conversations the better!’
And the campaign even has a famous face.
After facing a breast cancer scare in the past, former Love Island star Olivia Buckland is now fronting the new campaign.
‘AH GUYS I’ve been so excited to tell you all about this partnership, it means so much to me!’ the TV star wrote on her Instagram page. ‘I am supporting @Superdrug and @coppafeelpeople to launch their boob awareness consultations across Superdrug’s health clinics.
‘Now whenever you book in for a health service with a Superdrug nurse, they will also be able to speak to you about checking your boobs too. People of all genders will be given all the info they require to be clued up – and the chance to ask any questions.
‘For me, it’s a topic close to my heart and I am so passionate about starting the boob checking conversation again – I personally check once a month in the shower! How do you check? Get checking everyone!’