The royal-inspired Aldi baby bundle that’s 75 per cent cheaper than Silver Cross’ designer nursery set

  • We earn a commission for products purchased through some links in this article.
  • Getting ready for the arrival of a newborn can be a very expensive task for parents-to-be.

    With furniture, strollers, clothes and countless other cute trinkets to buy, the final bill can often reach a somewhat eye-watering total – but we’re pleased to announce that help is on hand.

    Aldi’s Baby & Toddler Event is returning online on 14 January and to stores nationwide on 18 January to give families the chance to prepare for birth of their little one without breaking the bank.

    Curious to know what we think is the best thing about the retailer’s extravaganza?

    You’ll be able to steal the style of Kate Middleton and Prince William by snapping up essentials for a fraction of the cost of their designer doubles.

    During the week-long promotion – which will see prices slashed – you could pick up the wooden Mamia set comprised of a wardrobe, cot bed with drawer and changing unit for a combined price of £349.97 – 75 per cent cheaper than the popular Silver Cross Nostalgia Room bundle that retails at £1,402.50. 

    The wooden Mamia set by Aldi which comprises of a cot bed with drawer and changing unit, as well as a wardrobe (not pictured) for the combined price of £349.97

    Famous for their coach-built baby carriages, Silver Cross has long been a favourite of the Royal Family.

    Kate and Wills kept up the tradition by ordering a buggy from the British brand when Prince George was a tot. Although the couple declined to reveal the exact model they picked for their son, the company’s CEO was delighted to work with the duo who customised their purchase with an insect net.

    ‘The Duchess of Cambridge is certainly helping us with our product development’, said Nick Paxton, CEO of the brand back in 2015.

    ‘It was a very good summer when Prince George was born. Our head of design went to the Middleton family home and presented it to the Duchess’ mum. We did a full demonstration so that the product was safe and used correctly.

    ‘Safety is a top concern in all of our products but obviously for a future monarch. It was made in the same manner as all of our products, it was just made with that extra special ingredient for an extra special customer.’

    Follow the Duke and Duchess of Cambridge’s lead by bagging the Hauck Travel System which comes with a car seat, changing bag and foot muff from Aldi for just £99.99. Silver Cross’ similar Wave Granite buggy will set you back £995.