If you find the toy aisle intimidating and aren’t quite sure what the little ones in your family are hoping to get this Christmas, maybe ASDA can give you (and Santa) a little helping hand.
The retailer unveiled their top Christmas toys for this year, but unlike other retailers who usually employ toy professionals to do forecasts, ASDA went straight to the real experts. And who better to tell us what the top toys will be than the actual children?
Enlisting the help of 500 children, the new range is aptly named ‘Chosen by Kids’ and will be available online and at 626 stores across the country.
The concept was initially tested in the US by Asda’s parent company, Walmart, with their ‘Top Rated by Kids’ range in September, which proved to be a success across the pond.
To ensure there’s no disappointed children come December 25th, ASDA also announced they will have an extra 20 per cent of stock for their top 20 toys.
The range, featuring a whopping 100 toys, has been selected by 500 children aged two to 14, who had to pick the best products from the offerings of top toy suppliers pitching directly to them.
Not surprisingly, the top 20 is a mix of modern tech toys like the Nintendo New 2DS XL and a drone, and classics like Barbie and Lego toys.
ASDA’s Chosen by Kids’ top 20
Nintendo New 2DS XL Luvabella blonde Baby Annabell Nerf battle racer Lol surprise doll Lego Ninjago fire mech Lazer x 2 player pack Dareway revolution electric ride on (blue & pink)
Barbie camper Paw patrol jungle patroller Soundmoovz Boost five in one model Lip dream kitty- exclusive Playdoh magic oven My first drone Ben 10 rust bucket playset Lego Batman the Batmobile Nikko drone exclusive Disney princess electric scooty Mip canteriot & seaquestrian castle
ASDA’s toy buyer Kate Briggs said of the innovative initiative to pick the top toys: ‘We decided that to stand out in the crowded toy marketplace, it was time to turn to the real experts, and the result is our most impressive toy collection for many years.
‘We have listened to children this year, meaning Chosen by Kids features the latest toys but not at the expense of old favourites which people find harder to get.’