When is Aldi's Kevin the Carrot on sale 2021? How to buy the in demand toys this year

Aldi's Kevin the Carrot, When is Aldi's Kevin the Carrot on sale?
(Image credit: Aldi)

Kevin the Carrot has been Aldi's famous Christmas mascot for many years now and he has frequently caused chaos in-store as customers have been desperate to get their hands on one.

Aside from asking 'how to get the best deals on Black Friday 2021?' Shoppers are keen to know 'When is Aldi's Kevin the Carrot on sale 2021?'

Fan feared Kevin had been replaced by Ebanana Scrooge in this year's advert, but it was a false alarm as Kevin is back better than ever. And to avoid any disappointed customers this year, Aldi has given its customers a heads up on when they can expect the cheery plush character to be available to buy - and it's sooner than you think.

In previous years, the bid to be one of the first to buy the top Christmas toy has seen people queue overnight outside Aldi stores and even pay upwards of £1000 to get their hands on one so it's fair to say they've been in hot demand since the loveable character was introduced to us a few years ago.

Kevin the Carrot was first introduced in 2016 and we learned about his girlfriend, Katie the Carrot a year later in a 2017 advert. Then in 2018, the vegetable couple were joined in the Christmas advert by their three children - Chantenay, Baby Carrot and Jasper - as well as Pascal the Parsnip, the villain who was keeping Katie and the kids locked up. By the time that 2019 rolled around, the carrot family were free and now this year Kevin is back once again in another adventure in Aldi's Christmas advert 2020.

And he's made some new friends.

To get into the festive spirit, the retailer will be selling Kevin the Carrot toys again this year. -and they've introduced some new characters - Ebannana Scrooge and Marcus Radishford (a tribute to footballer Marcus Rashford) alongside the other wonderful wares in the middle aisle.

So when is Aldi's Kevin the Carrot in store 2020? Here's how to avoid disappointment this year...

When is Aldi's Kevin the Carrot on sale 2021?

(Image credit: Aldi)

Kevin the Carrot is available to buy in-store from Aldi as of Thursday 25th of November 2021. The announcement will be good news for some who've been anxiously waiting for the release date since last Christmas, as many missed out on picking up a Kevin the Carrot Plush Bundle in time for the big day.

In anticipation of the rush to buy the toy, the retailer released a statement to say, 'It wouldn’t be Christmas without Kevin and his family. Find all the new plush toys in your local Aldi on 25 November, along with a brilliant Ebanana Scrooge and Marcus Radishford.'

And fans are delighted at his return. One wrote, 'Kevin is back! It’s absolutely brilliant! Well done Aldi.😍😁🍌🥕👏🏻👏🏻👏🏻'

Another fan put, 'This is fab 😍 Marcus radishford 😂😂😂😂😂😂😂😂😂'

And a third shopper added, 'Aldi have the best Christmas Adverts! Another amazing animation… very clever 👏👏👏 kids going to love it!'

And if you haven't yet seen it, Kevin the Carrot and his new friends star in the new Aldi Christmas advert, which you can watch in full below...


Who is Ebanana Scrooge?

Ebanana Scrooge is the new Christmas character for Aldi supermarket and he is confronted by the ghost of Christmas past Kevin the Carrot for his humbug attitude and taken on a winter flight to remind him of the joys of the season.

After showcasing a Christmas dinner full of food, the tale ends with the moral: “For you to be happy, you need to be kind”

A photo posted by on

Can you buy Kevin the Carrot from Aldi online?

Unfortunately, it looks as though Kevin, Ebanana Scrooge and Marcus Radishford are only available to buy in-store and there's a limit of two soft toys per customer.

In previous years the online stock has cleared out in record time, including Kevin the Carrot Christmas tree decorations, gift mugs, an alternative Kevin & Friends Plush bundle, along with both men's and women's Kevin the Carrot pyjamas. Fans also got their hands on red or blue Kevin the Carrot kids' pyjamas.

And not forgetting the Kevin The Carrot Need for Swede book.

Earlier this year Aldi released a special limited edition Malibu Kevs, the festive carrot enjoying his holiday, in aid of Teenage Cancer Trust and Junemas.

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How to buy Aldi's Kevin the Carrot toys 2021

PR Aldi Christmas Teaser 2021 Hero Image of Ebanana Scrooge

(Image credit: Aldi)

Kevin the Carrot will drop in stores much earlier than last year, Thursday 25th November. Kevin and his friends are expected to feature the outfits from the new Christmas advert A Christmas Carrot - an Aldi adaptation of A Christmas Carol by Charles Dickens.

In previous years there's been the giant Kevin the Carrot plush toy dressed in a Christmas jumper and a toy of Kevin dressed in a kilt.

A photo posted by on

It's not yet known if there will be a whole range of merchandise released in stores as last year - in previous years there has even been Kevin the Carrot wrapping paper, perfect for wrapping the kids' toys in, but it was missing from the online collection last year this year so perhaps it will be in stores when the toy drops later this month.

We suggest getting in their early though as in previous years, there truly have been queues around the corner.

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One shopper, Helen Lee, said according to The Sun, "Can’t believe I’ve seen people physically fighting over bloody Kevin the Carrot."

However, one mum took to Twitter to share her joy at managing to secure the toys for her son. She wrote alongside the snaps of the few she bought, including the giant Kevin, "When your 1 mission before work was to get Kevin the Carrot swag ! Mission accomplished".

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Faced with the demand, a spokesperson for Aldi has previously said, "To avoid any disappointment, this year we increased the range by adding new characters such as Pascal the Parsnip, as well as the amount of soft toys available in each store.

"We also limited purchases to two variants per customer so as many people as possible had the chance to buy these products. As with all our Specialbuys products, these are only available while stocks last."

Selina Maycock
Senior Family Writer

Selina is a Senior Family Writer for GoodtoKnow and has more than 16 years years of experience. She specialises in royal family news, including the latest activities of Prince George, Charlotte, Louis, Archie and Lilibet. She also covers the latest government, health and charity advice for families. Selina graduated from the University of Sheffield in 2006 with a degree in Journalism, and gained her NCTJ and NCE qualifications. During her career, she’s also written for Woman, Woman's Own, Woman&Home, and Woman's Weekly as well as Heat magazine, Bang Showbiz - and the Scunthorpe Telegraph. When she's not covering family news, you can find her exploring new countryside walking routes, catching up with friends over good food, or making memories (including award-winning scarecrows!)