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Amazon Prime Day is a chance to bag some major bargains on big products online and the Amazon Prime Day 2020 UK deals are better than ever.
So, how do you get in on these incredible deals? You have to an Amazon Prime member firstly. It's so easy to sign up for a free 30-day trial if you've not already bought Amazon Prime, and then cancel it after you've scooped the offers.
This year there is up to 50% off on everything from essential home appliances, to headphones and smart speakers, to clothing and even some smashing Amazon deals on baby products like pushchairs and baby sleeping bags. There are also great Amazon Prime Day deals on toys to be had this year.
Keep an eye on this page and sign up to our newsletter for the best deals, as soon as they hit the site.
These are some of the top deals you can get your hands on right now...
Amazon Prime Day live deals: Quick links
- 30% off LEGO including Technic, DUPLO, City and more
- Up to 35% off Barbie and Polly Pocket
- Up to 30% off Pre-School Toys
- Up to 50% off on Feeding Products from Tommee Tippee, Medela, NUK and more
- Up to 30% off Le Creuset, Meyer, KitchenCraft and more
- Up to 40% off Irons from Tefal, Philips and Morphy Richards
- 25% off on Kitchen Aid, Russell Hobbs, Breville, Tristar, Cuisinart, Bosch, Kenwood, Murphy Richards
- Up to 50% off Robot Vacuums by Eufy and more
- Up to 60% off Fragrances including Calvin Klein, Lacoste and Hugo Boss
- Up to 20% off Christmas Trees and Decorations
Amazon Prime Day live deals
It's October 14th so the Amazon Prime Day sale is almost at an end. There are still some great deals you can snap up from Amazon right now, however you will need to be a Prime member to get them. Sign up to Amazon Prime here to start shopping the great deals listed below:
Echo Show 5 - £39.99 (RRP: £79.99)
The Echo Show, which allows you to manage your calendar, make voice and video calls, monitor your baby and watch all your favourite television shows on one device, has already hit the Amazon Prime sale with £30 off for a limited time only.
Echo Dot (3rd Gen) - Smart speaker with Alexa - £18.99 (SAVE £31)
Amazon's most popular smart speaker, now with an exclusive Prime Day discount. Plus, get a 60-day free Audible trial when you purchase an Echo Dot.
Ultimate Ears Wonderboom 2 speaker - £49.95 (RRP: £89.99)
We love the Bluetooth, wireless Wonderboom 2 speaker as it's got 13 hours of battery life and is waterproof, dustproof and it floats. So you can use in the bath, on the beach or on a day out. There's not a whole lot that this speaker can't handle and there's no better time to pick one up, as it's reduced by over £60.
Kindle Paperwhite - £79.99 (RRP: £119.99)
Coming with more storage and the added bonus of Audible, this Kindle is also Waterproof (IPX8), so you’re free to read and relax at the beach, by the pool or in the bath.
Echo Buds - £79.99 (RRP: £119.99)
Hands-free listening, these wireless headphone can connect to Alexa so you can make hands-free calls, check your calendar or start listening to audio books and more.
Bose SoundLink Around-Ear Wireless Headphones II (Black) - £117.99 (RRP: £199.95)
Latest Bluetooth technology for easy connectivity and seamless audio/video syncs, these wireless headphones work up to 9m from your device.
Kitchenware and appliances deals
Russell Hobbs Mode Kettle 21400 - £24.99 (RRP: £59.99)
When you're in need of an appliance like a kettle, you want one that's from a reliable brand at a decent price. Russell Hobbs kettles are trusted by millions of people to do their job and this holds 1.7 litres of water, has an easy push open lid and easy-pour spout. It's also reduced by half price, so you can scoop a deal on this households essential as well.
NUTRiBULLET 600 Series - £57.99 (RRP:£89.99)
Get ready for the holidays and save £32 on this iconic kitchen appliance. The NUTRiBULLET might have gone through a few changes with the later models but sometimes you just can't beat the original. This one has everything you need to make smoothies, soups, sauces and all the rest.
Kenwood Chef Titanium Stand Mixer for Baking - £532.34 (RRP: £649.99)
With a 1500 W motor, this mixer from tried and tested brand Kenwood has a unique fold function gives you control over your creations and helps you create delicate mixes, unrivalled versatility with over 25 optional attachments, helping you bake more to perfection.
Le Creuset Signature Enamelled Cast Iron Casserole Dish - £175 (RRP: £230)
It doesn't get more iconic when it comes to cookware than a cast iron Le Creuset. Although they make great gifts, you might just want to keep this bargain for yourself. With a lifetime guarantee - you won't be sorry you did!
Nespresso Creatista Sage Stainless Steel Coffee Machine - £274.99 (RRP: £449.95)
Heating up in just 3 seconds, you can choose from a variety of coffee depending on your preference. Espresso, Cappuccino, Latte, Macchiato are all only a button press away.
Russell Hobbs Emma Bridgewater Black Toast Cordless Electric Kettle and 4 Slice Toaster set - £83.99 (SAVE £73.41)
A perfect partnership between the iconic British designer Emma Bridgewater and the reliable and popular kitchen appliance brand Russell Hobbs. A great deal on a toaster and kettle set.
9 Piece Pots & Pans Set - £91.99 (SAVE £214)
THIS 9-piece cookware set by brand Greenpan includes all your kitchen essentials: a 24 cm & 28 cm frying pan, 24 cm/2.65L skillet with glass lid, 16 cm/1.58L saucepan with 2 spouts and slotted turner, solid turner, slotted spoon and solid spoon.
Instant Pot Duo 7-in-1 Electric Pressure Cooker - £59.99 (RRP: £84.99)
Duo is a 7-in-1 multi-functional Cooker, pressure cooker, slow cooker, rice cooker, saute/browning, yoghurt maker, steamer and warmer.
Cleaning products, washing machine and hoovers deals
Shark Cordless Stick Vacuum Cleaner - £199.99 (RRP: £327.99)
This cordless vacuum has Anti Hair Wrap Technology that works to actively remove hair from the brush-roll as you clean – so no more issues with pet fur or hair getting tangled in the roller. It also runs for up to 40 minutes without needing to charge, so you can clean more efficiently.
Muzili Cordless Vacuum Cleaner - £80.88 (RRP: £129.99)
The Muzili Vacuum Cleaner can provide up to 21Kpa strong suction and is designed with low/medium/high suction modes, which is perfectly suitable for various of floors with different materials like marble, tile or wood floor. Whether there is obvious rubbish or stubborn dirt, it can quickly clean up all of them.
Kärcher K2 Full Control Home Pressure Washer - £99.99 (SAVE £70)
This powerful pressure washer is perfect for cleaning the patio, decking or block paving.
Sharp ES-HFB714AW3-EN Freestanding Washing Machine - £219.99 (SAVE £80)
The freestanding washing machine can hold up to 7kg of laundry, but is compact enough for smaller households. Quiet and energy efficient.
FLASH Powermop All-In-One - £19.80 (SAVE £12.20)
This top-rated mop will do a great job on hard floors, the dual stray offers twice the cleaning action.
Dettol Wipes Antibacterial Wipes (Bulk) - £14.99 (SAVE £21.01)
One of the best-known brands for killing germs and cleaning surfaces, this bulk deals offers HUGE savings!
Health and beauty deals
Oral-B Smart 4 4000N CrossAction Electric Toothbrush - £49.99 (RRP: £129.99)
Reduced by £80, this Oral-B electric tooth is currently at one of its lowest prices of the year. It's Bluetooth enabled and has a Smart Coaching feature with three different modes so you can be sure you're getting an expert-level clean from your own bathroom sink.
BaByliss Big Hair Care Hot Air Styler - £39.99 (SAVE £30)
Create bouncy hair that even Kate Middleton would be proud of with these hot air styler. The rotating brush replicates the action of a professional blow-dry.
Sanctuary Spa Gift Set - £18.99 (SAVE £6.01)
Create the ultimate spa experience at home with these, luxury pamper products - including body scrub, butter, bubble bath and creams
Oral-B Genius 8000 CrossAction Electric Toothbrush - £69.99 (SAVE £210)
With over £200 off this bestselling electric toothbrush this is one of the best Amazon Prime Deals of 2020. You better move quick to get them before they're gone though- at this price the product will almost definitely sell out.
Toy and baby deals
For more deals look at our full collection of toys and games offers, as well as the biggest savings on baby products
Chicco Echo Stroller in Stone - £49.99 (RRP: £65.00) Whether you're looking for a present for a loved one or looking for your own growing family, a solid saving of just under £20 should help out a little bit. This pushchair is for all babies from birth up to 22kg, has four different back positions and a five-point safety harness.
Maxi-Cosi Tobi Toddler Car Seat -£142.19 (£199.00) Some of the best deals on Amazon Prime Day this year are set to be on car seats and strollers for babies. This one from Maxi-Cosi is a long-time fan favourite, with its spring-loaded, stay open harness and lifetime guarantee. Now with a good saving of £20!
Silver Cross Zest Stroller (Powder blue) - £110 (RRP: £150) This stroller will grow with your baby - from a tiny little one to a toddler - as it's suitable for newborn babies right up to 25 kg, with a roomy, padded lie-flat seat and multi-position recline.
Graco Compact Travel Cot - £29.99 (RRP: £40) This Graco travel cot is easy to fold away and comes with a travel bag included for easy use wherever you're going. The cot's easy view mesh means you can see baby from all sides.
OMORC Baby Bottle Steriliser and Dryer - £65.99 (RRP: £20) In addition to sterilizing the bottle, this baby bottle steriliser and dryer can automatically dry the bottle after sterilization for quick and efficient feeding.
Ride On Toy Car Kids Motorbike - £59.99 (RRP: 78.99)
What kid wouldn't love their own ride-on, electric motorbike? Image their faces opening this awesome gift on Christmas Day.
SONARIN Lightweight Stroller - £87.99 (RRP:£109.99)
With sturdy aluminum alloy, compact body and five-point seat harness, each stroller has been pressure tested to provide security for your child.
Jurassic World Dinosaur play set - £17.50 (RRP: £29.99)
Bring the prehistoric period to life and let your child's imagination run wild with this dinosaur play set. Including a play mat, dinosaur toys and accessories.
How to get the best discounts on Amazon Prime Day
Even though shoppers have two days to snap up bargains on Amazon Prime Day this year, there are some hints and tricks to get the best discounts on Amazon Prime Day. Here's what to do...
1. Keep an eye on this page and GoodtoKnow deal pages
We've got the lowdown on some of the most impressive bargains set to go live on Amazon Prime Day, across technology, kitchen appliances and wares, gaming consoles and home fitness equipment. So check out our Amazon Prime section of the website for what we know so far, bookmark this page and sign up to our newsletter (wait for a couple of seconds and a box will pop up).
Here's one to keep you going: Shoppers can get their first discount before Amazon Prime Day with a free £10 off to spend on the day.
2. Sign up to Amazon Prime (if you don't already have membership)
Originally, Amazon Prime Day was designed to increase Amazon Prime subscribers. But in 2020, five years after the day was first brought to the UK, there's no need for incentives as people are clicking in droves to join the fast-delivery membership scheme. If you haven't signed up yet and want to get in on the Amazon Prime Day deals, you can do so here and even just sign up for a 30-day free trial (no strings attached!) to get access.
3. Create an Amazon wish-list to save money
There's plenty of reasons why everyone should have an Amazon wish-list but particularly before Amazon Prime Day, it's a great thing to have. A wish-list will help you keep control of your spending by just directing you to your pre-saved products, so you can get the discount ASAP and log off.
It's also a good thing to do as you'll be able to check out the 'before' prices on the items you want to buy, so you can see how much of a discount there really is on Amazon Prime Day.
4. Get in there early to take advantage of the best discounts
Many of the deals drop at midnight on October 13, so if you're a night owl or an early bird, then you stand the best chance of scooping the best deals on Amazon Prime Day. If you're not up in the early hours (us neither!) then we recommend logging on at around six in the morning, as this is when other shoppers will start to be buying out the bargains. And once they're gone, they're gone! So get in there as early as possible to pick up the discounts this year.
How much is Amazon Prime membership in the UK?
After the 30-day free trial, if you're looking to keep up your Amazon Prime membership then it's £79 per year or £7.99 a month. The retailer also offer student discount, so those who go to college or university can get the service at the reduced price of just £39.
But if that's not for you, then it's so easy to cancel your Amazon Prime membership after the free trial as well. Simply head over to your account, click on 'Prime' then head to 'Manage' where you'll be able to terminate your subscription and avoid paying any fees.
Can you return products bought in the Amazon Prime Day sale 2020?
For the whole of the winter season, Amazon is extending their returns policy. This means that items shipped out between October 1 and December 31 can be returned right up until January 31 2021. After this date, the Amazon returns policy will go back to the standard 30-day period for items delivered after December 31 2020.
This means that anything you buy over Amazon Prime day can be returned right up until the new year.
What is the benefit of shopping on Amazon Prime Day and how is it different from Black Friday?
While Black Friday and Cyber Monday also offer shoppers the chance to buy big brand products at reduced prices, the difference with Amazon Prime Day is that you can expect exclusive discounts on the site that are unlikely to crop up again later this year.
As Amazon Prime Day is all about shopping on Amazon, the site will reduce the price of its well-known, own-brand items like Kindles, Amazon Echo and Fire Stick.
As well as Amazon-branded products, you can also expect to find some great deals on other major brands too. The benefit of shopping on Amazon Prime Day instead of waiting for the December sales is that Amazon wants you to spend your money with them right now. As a result, they're going to try and tempt you with irresistible offers that undercut what other sites may offer you on Black Friday if you wait.
Finally, because the Amazon Prime Day sale is usually only open to Amazon Prime customers, you may find that there is slightly less competition for some of the items compared to Black Friday – when the deals are available for everyone. As of 2019, 39% of consumers had access to Amazon Prime. So, that's less than half of UK shoppers who have access to the Amazon Prime Day deals.
But if you miss out on these incredible Amazon Prime Day deals, then all is not lost as Black Friday is just at the end of November this year. Those looking for sportswear and tech are set to snap up quality deals (and even early offers) from the likes of the Wiggle Black Friday sale and cracking toys and games in the Disney Black Friday sale too.
When does Amazon Prime Day end?
The great deals to be had on Amazon Prime Day - including discounts on desirable tech items like laptops, TVs, iPads, gaming consoles, smartwatches and headphones - will all be gone tonight!
Amazon Prime Day 2020 ends at midnight (GMT) in the UK on October 14, 2020. So you've got less than 12 hours left to shop the deals and discounts.
All of the deals available today are exclusive to Amazon Prime customers. A great excuse to get your Christmas shopping for the kids done early this year!
If you're not a member already, sign up for a free 30-day Amazon Prime trial here - just make sure you cancel it before the 30 days is up, or you will be charged.
How to cancel Amazon Prime after your free trial
If you've grabbed all the bargains you can afford and have filled your shopping basket with enough toys, tech and other goodies to weigh Santa's sleigh down, you'll be looking to cancel your Prime membership.
To end your Amazon Prime membership or your free trial, visit your Amazon Prime account page.
Then go to 'Manage' and click on 'Update, Cancel and More'. You will see an option to select 'End Trial and Benefits' if you have a free trial. Click on this and follow any on-screen instructions to cancel your membership.
You can cancel your Amazon Prime membership at any time.
Parenting advice, hot topics, best buys and family finance tips delivered straight to your inbox.
An internationally published digital journalist and editor who specialises in SEO strategy and content production, Rachael has worked as a writer and editor for both news and lifestyle websites in the UK and abroad. Rachael's published work covers a broad spectrum of topics and she has written about everything from the future of sustainable travel, to the impact of the coronavirus pandemic on the world we live in, to the psychology of colour.
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