Watch: Apple tugs at our heartstrings with their 2014 Christmas advert

Apple have released their Christmas advert and, in line with all the others, it's an emotional one. Watch as a thoughtful granddaughter turns a meaningful record into a digital recording for her grandma... You might need a tissue!

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When the air starts getting frosty and the nights start getting darker you know that Christmas can’t be far away. But now there’s another sure sign that the festive season is rapidly approaching – it’s the start of the Christmas adverts on our tellies.

There’s nothing quite like seeing the classic Coca Cola truck dancing across your screen, or the typically emotional John Lewis ad to make you feel sure that Christmas magic is on its way.

We’ve rounded up all of 2014’s best Christmas ads in one place so that you can enjoy one after another after another. Or is it just us that likes to watch them all in one go? Warning: The latest from Apple might cause glazed eyes.

Apple's Christmas advert, 2014

http://www.youtube.com/watch?v=WRsPnzcZ1VY

Sainsbury's New Christmas advert, 2014

http://www.youtube.com/watch?v=xdVQHSXapak

McVities Christmas advert, 2014

http://www.youtube.com/watch?v=fRiERFcuvG0

Sainsbury's Christmas advert, 2014

http://www.youtube.com/watch?v=NWF2JBb1bvM

Tesco Christmas advert, 2014

http://www.youtube.com/watch?v=dJYwfEI4Fyo

Mulberry Christmas advert, 2014

http://www.youtube.com/watch?v=EK0fKEvgXJo

Aldi Christmas advert, 2014

http://www.youtube.com/watch?v=g_noAJIC408

John Lewis Christmas advert, 2014

http://www.youtube.com/watch?v=iccscUFY860

Monty the penguin even has his own Twitter, keep up with his adventures here and follow Twitter's reaction to the new Christmas ad by searching for #MontyThePenguin

Debenhams Christmas advert, 2014

http://www.youtube.com/watch?v=Ljo9OEkmzEQ

ASDA Christmas advert, 2014

http://www.youtube.com/watch?v=9wG8ML8AULU

Boots Christmas advert, 2014

http://www.youtube.com/watch?v=LfLgmaUP6wY

Waitrose Christmas advert, 2014

http://www.youtube.com/watch?v=ypQh8uZ8pSo

Marks & Spencer Christmas advert, 2014

http://www.youtube.com/watch?v=uhuadZHqwwA

Marks & Spencer had arranged for these two little fairies to grant wishes up and down the country to people who Tweeted them, before the release of the advert. Read more about that here.

We'll keep adding new adverts as they're released, but if you spot one we've missed then let us know! And, let us know in the comment box below which is your favourite, and what is the thing that first makes you feel Christmassy!

Where to next?

Find all our easy Christmas recipes here These are the top Christmas toys for 2014 The countdown to Christmas diet

Rosie Conroy
Rosie Conroy
Food Writer

Rosie is an experienced food and drinks journalist who has spent over a decade writing about restaurants, cookery, and foodie products. Previously Content Editor at Goodto.com and Digital Food Editor on Woman&Home, Rosie is well used to covering everything from food news through to taste tests. Now, as well as heading up the team at SquareMeal - the UK's leading guide to restaurants and bars - she also runs a wedding floristry business in Scotland called Lavender and Rose.