Iceland is selling a bright purple Vimto flavoured cheesecake and it’s dividing the opinions of dessert lovers.
Sometimes all you want to do is kick-back and unwind with a cold glass of Vimto, but the iconic squash isn’t exactly everyone’s idea of a delicious dessert flavour.
While Vimto may seem like a bizarre choice of flavouring when it comes to cheesecake, Iceland has given it a go.
The frozen food giant has announced that it’ll be stocking an exclusive Vimto cheesecake made with Vimto’s famous recipe.
The 400g cake features a Vimto-flavoured creamy cheesecake filling, crushed biscuit crust, and rich purple glazing, all for just £3.
A snap of the sweet treat was shared on foodie Instagram page, NewFoodsUK, with a caption that read, “New Vimto Cheesecake! 😎 This new cheesecake is spot on, very strong taste of Vimto which we loved! This is exclusive to @icelandfoods and will be available in stores tomorrow and online today! 😍”
Plenty of food fans took the comment section to have their say.
“Gone too far now,” one sceptic penned.
“Yeah not sure how I feel about this,” added another, while a third wrote, “Not sure😂”
Another agreed,”I’m alive for this.”