Aldi have launched a new Jo Malone inspired collection and it’s 92 per cent cheaper than the original

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  • Aldi have launched a new Jo Malone inspired collection just in time for Mother’s Day, and the entire range is 92 per cent cheaper than the original version.

    We already love their award-winning cheap wines and amazing beauty buys, but now Aldi have surprised us once again with their bargain products.

    Just in time for Mother’s Day, the budget retailer have launched a new Jo Malone inspired collection, following on from their amazing candle selection, with fragrances and skincare – and the entire collection costs just £16.96, compared to the £212.00 you’d pay for the Jo Malone alternatives.

    Among their new products are a Luxury Eau De Toilette – costing £5.99 – which comes in three different fragrances: Lime, Basil & Madarian; Freesia & Pear; and Pomegranate, which is said to be inspired by Jo Malone’s Pomegrante Noir Cologne.

    Another product you’ll be able to find in the luxury collection is the Body Crème (£4.99), available in the same fragrances as the Eau de Toilette, which is said to compare to the classic Jo Malone Body Crème (£52.00) – a saving of 90 per cent.

    The new range also includes a Luxury Hand and Body Wash (£2.99) and Luxury Hand and Body Lotion (£2.99).

    Nina Taylor, perfumer at Aldi’s Fragrance House European Flavours & Fragrances said of the launch: ‘We’ve carefully created beautiful fragrances using the finest quality with each unique scent symbolising elegance and luxury quality.

    ‘Lime, Basil & Mandarin, Pomegranate and English Pear & Freesia are unmistakeable modern classics which are setting fragrance trends and now influence perfumers around the world.’

    Julie Ashfield, Joint Managing Director of Corporate Buying, revealed customers’ excitement at the launch of their Jo Malone inspired candles is what prompted the launch of the new collection.

    ‘Since the launch of our Jo Malone inspired candles, we’ve been thrilled with the reaction from customers’ Julie said, ‘and are excited to be extending the Luxury Collection in time for Mother’s Day.’

    Aldi’s new luxury collection is available to pre-order online from 25th February and to purchase in-store from 1st March. They’re a Specialbuy, so remember – once they’re gone, they’re gone!

    Will you be trying Aldi’s new luxury collection? Let us know in the comments!