Vogue Williams' 'godsend' breast pump just got more affordable with this Cyber Monday deal

An image of Vogue Williams alongside the Elvie Pump single breast pump

(Image credit: Getty Images)

published 23 November 2023

Vogue Williams loves the Elvie breast pump but it's not cheap - except right now there's 25% off.

If you're a new mum shopping for the best breast pumps, it makes sense to pay attention to the items of baby gear that celebrity mums swear by. The Elvie Pump is the world's first silent wearable breast pump and has proved so popular with celebrity parents that it was one of the items given to Oscar nominees in the Academy's famous goody bags in 2019 - and now Elvie has slashed 25% off for Cyber Monday.

Vogue Williams, who has three children under the age of six with husband Spencer Matthews, was filmed wearing the Elvie Pump inside her bra during a photoshoot in 2020 as part of an ad on her Instagram account and called it 'a godsend'. She wrote in the caption: "The amazing team @elvie has launched two new wearable breastfeeding products, Elvie Curve is a silicone breast pump with natural suction and a valve that lets you control the suction strength, and Elvie Catch which is a set of two breast milk collection cups with slip-proof security."

Vogue added: "I’ve always been a fan of my Elvie Pump and with that on one boob and Elvie Curve on the other, I’m not letting any of that liquid gold go to waste! Elvie Curve and Elvie Catch are secure and discreet and I love how I can just pop them on and go about my life.

Celebrity mums from Hilary Duff to Chrissy Teigan have helped make using a breast pump less taboo by posing for photographs while expressing. And the Elvie Pump, which is available in different sizes for a perfect fit and in both single and double designs, changed the breast pump market when it burst onto the scene.

Designed to fit inside your bra - no fancy nursing bra necessary - it allows you to carry on with normal life while you express so you can pump with confidence anywhere from the boardroom to the beach.

The Goodto.com editorial team rated the Elvie Pump the best hands-free option in our Elvie Pump review and buying guide, where our panel of breastfeeding mums put a range of the best-selling breast pumps to the test.

The Elvie Pump silent wearable breast pump, on sale for Cyber Monday

The best Cyber Monday deal we've found on the Elvie Pump is direct from Elvie where there's 25% off until 30th November. Other retailers including John Lewis and Amazon have price-matched this deal. But if you buy from Elvie you get a two-year warranty, making this the best Elvie Pump Cyber Monday deal we've spotted. The saving of £67.25 on the Single Pump and £124.75 on the Double Pump is as good as Cyber Monday baby deals get for such a popular breast pump.

If this is more than you want to spend on a breast pump, we also recommend the Tommee Tippee Made for Me Single Electric Breast Pump, was £140 now £49.25 (SAVE 65%) which fared well in our buying guide and is particularly good for mums who want to express as much milk as possible in less time, according to our tester.

A woman wears the Elvie Pump double breast pump inside her bra

The Elvie Pump has seven different settings so you can choose the intensity, and it's easy to adjust. But the standout feature is the fact that it fitted easily in our tester's handbag and was discreet enough to use whilst at her desk.

Billed by our tester as 'the perfect pump for a busy mum who is prepared to spend a bit extra on a premium wearable design that will truly make life as a breastfeeding mum that little bit easier' the Elvie Pump is an expensive option - but not if you snap it up now with this Cyber Monday deal.

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Heidi is a seasoned parenting journalist with over 15 years of experience. She has contributed to numerous UK national newspapers, including The Guardian, The Times, and The Telegraph. Her work has also appeared in a variety of print and digital magazines, such as Psychologies and Mother & Baby, where she was Shopping Editor for six years. In this role, she specialised in consumer features, including buying guides and baby gear reviews. Heidi is also a mum of three.