Tesco and St John Ambulance team up to release CPR babygrow to help parents in an emergency

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  • A new babygrow has been designed to help parents in an emergency, with a colourful pattern that shows how to perform CPR on a baby.

    St John Ambulance and Tesco have teamed up to release the life-saving baby garment, created to help parents remember how to do baby CPR.

    The cute covering is mainly white and inspired by the children’s story of Humpty Dumpty, showing a sweet picture from the rhyme in the centre of the babygrow and different numbers hidden in the weather around it.

    The different numbers represent the actions for baby CPR, indicating that a parent should first cover their child’s nose and mouth to puff air into their lungs five times.

    Then, using two fingers, pump the baby’s heart 30 times, followed by two more breaths and alternate these actions until an ambulance arrives.

    A video has been released accompanying the launch of the babygrow in Tesco stores, which talks parents through the design and what to do, reminding them that the first step is to call an ambulance if their baby isn’t breathing.

    Tesco have released a list of selected stores where you can go and get the babygrow for free, with a suggested donation of £3 to help fundraise for St John Ambulance.

    This comes after a survey revealed that 74% of parents’ worst fear is that their baby would stop breathing, with only one in four parents knowing what to do in that situation.

    In case a parent needed more prompting, the babygrow also has clear instructions printed within the collar which can be referred back to, explaining the actions of CPR. Through this collaboration the aim is for parents’ knowledge of CPR to grow every time they wash and use the item.

    Sue Killen, CEO of St John Ambulance says, ‘We hope the worst will never happen but the babygrow, and our online video, shows parents what to do in a very clear and simple way.’