Aldi crowned UK’s lowest priced supermarket

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  • We already have plenty of reasons to be fans of Aldi, but now you can add another one to the list...

    From their award-winning wine, to their beauty products, there’s plenty of reasons to go to your nearest Aldi and stock up on sheet masks or their award-winning champagne.

    But as well as providing us with quality products, we all know how Aldi also has great prices, so we’re actually not that surprised by its latest accolade, as it’s has been considered the UK’s lowest priced supermarket.

    The finding comes from trade title The Grocer, who compared a basket of 33 everyday essential items from the main supermarkets. In the test, Aldi came out as being 20 per cent cheaper than any of the big four chains – Tesco, Sainsbury’s, Asda and Morrisons.

    aldi champagneIn December last year Aldi sold more than 6.8 million bottles of wine, Champagne and Prosecco – which equates to an impressive 200,000 bottles a day!

    The budget store was also the cheapest option on 29 out of the 33 products picked by The Grocer to be tracked, which included essentials such as bread, bacon, milk, baked beans, eggs, potatoes and carrots.

    The next cheapest rival was Asda, but shoppers could still save almost a tenner – an average of £9.79 – if they shopped at Aldi, compared to the runner up.

    Speaking about their new title, Managing Director of Corporate Buying at Aldi Julie Ashfield said: ‘This result shows that we are undisputedly Britain’s lowest-priced supermarket and hold a significant price advantage over competitors.

    ‘At a time when inflation is starting to hit households again, we will continue to do all we can to ensure that our customers pay the lowest grocery prices in the UK.’

    The retailer has recently been in the news when they finally launched a spirits section on their website.

    Shoppers have been able to buy Aldi wine online for some time, but their spirits were exclusively available to buy in store.

    From their award-winning gin, to Whisky and Rum, Aldi fans can their cheap booze fix delivered straight to their doors…