Co-op is selling discounted tubs of Ben & Jerry's ice cream for just £1.75

If you’re a huge fan of ice-cream makers Ben & Jerry’s, you’ll be thrilled to know that Co-op have slashed the price of their tubs.

Usually a normal tub of the tasty, frozen goodness from the supermarket would set you back £4.99 a tub – but at Co-op, you can pick one up for the bargain price of just £1.75!

Well, as long as it’s Cookie Dough flavour because that’s the only tub on offer – but for this cheap as chips price, how could you complain?

The 500ml tub of Cookie Dough is actually Co-op’s best-selling flavour, and their £1.75 price tag is actually the lowest it’s ever been on offer – with its previous lowest price record of £1.99.

Calum Kirk, Category Buyer at Co-op said: ‘Often, ice cream promotions run in winter when demand is lower, but this offer will give customers our best ever deal on their favourite ice cream during summer months when they want ice cream most. We're expecting this to fly out of the freezers.’

The supermarket believe this is the cheapest that it has ever been on the market for, so pick up a freezer load while you can.

The discounted tubs will go on sale from today (Wednesday 30 May 2018) for three weeks – ending on June 19, and will be available in stores nationwide while stocks last.

You can check details of your local store online on the company's website.

Meanwhile, Ben & Jerry’s have developed a more waist-friendly tub of ice cream after launching a low calorie range.

Called Moo-phoria, the new products range from 128-132 calories per serving, which is almost half of the calories in their normal flavours like Chocolate Fudge Brownie.

In the UK, Ben & Jerry’s launched two new flavours – Caramel Cookie Fix and Chocolate Cookie Dough.

The first is a combination of vanilla ice cream with salted caramel swirl and shortbread cookies, and contains 128 calories per 100ml.

The chocolatey one is made of chocolate ice cream with chunks of chocolate chip cookie dough, and has a bit more calories than the caramel one – 132 calories per 100ml.