Aldi launches stunning new 'Ruby chocolate' Easter egg

ruby chocolate
(Image credit: Isopix/REX/Shutterstock)

Aldi's stunning new Easter egg made from ruby cocoa beans will hit supermarket shelves later this month.

Are you ready to try something different this Easter? If you haven’t got round to trying it yet, you could give ruby chocolate a taste - it's the first new variety of chocolate since Nestlé introduced white chocolate back in the 1930s with the launch of the Milkybar.

This unusual chocolate is made from ruby cocoa beans, and has a natural, rosy-pink colour with a distinctive berry-like flavour, along with sweet and sour notes. It was unveiled by Belgian-Swiss cocoa company Barry Callebaut in 2017 after 13 years of scientific development.

Aldi ruby chocolate Easter egg


The Aldi Specially Selected Exquisite Ruby Heist costs £12.99 and will be stocked in UK stores from Thursday 28 March.

Designed to look like a precious gemstone, the striking egg comes with 24 exotically flavoured truffles, including Orange & Pomelo and Pecan Praline & Black Tea Gianduja. The truffle fillings have been specially selected to complement the unique flavour of the ruby chocolate egg. In total, you get an impressive 360g of chocolate.

‘The Specially Selected Exquisite Ruby Heist has been created to indulge and delight chocolate lovers and we look forward to our customers trying something different this year,’ said Julie Ashfield, Managing Director of Buying at Aldi UK.

ruby chocolate

CREDIT: Isopix/REX/Shutterstock

If you're a KitKat fan, there's yet another reason to get excited. Nestlé, who introduced the KitKat Ruby last year, have just launched their own ruby chocolate Easter egg. The 200g egg come with two four-finger KitKat Ruby bars and is available from Tesco for £10.

Read more: The best cheap Easter eggs to buy for £5 and under

Arty types will love the sculptural design of the M&S Ruby Chocolate Easter Egg, which costs £12 for 190g. Or if you're after a real showstopper, check out the Morrisons Ruby Chocolate Jewelled Half Easter Egg, £12 for 325g – its indulgent raspberry, orange peel and pistachio-encrusted ruby chocolate shell houses a golden mini egg filled with rich ganache.

Ruby Chocolate Easter Eggs

Clockwise from top left: Morrisons Ruby Chocolate Jewelled Half Easter Egg, Nestlé Kit Kat Ruby Cocoa Beans Easter Egg, M&S Ruby Chocolate Easter Egg, Chococo Ruby Chocolate Easter Egg, Prestat Ruby Easter Egg with Ruby Sea Salt Caramels

Buying an Easter gift for a real foodie and keen to push the boat out? Chococo's Ruby Chocolate Easter Egg, £18.50 for 175g, has a premium taste and feel that really lets the ruby flavour shine through.

And if you're shopping for a salted caramel fan, you can't go wrong with royal chocolatier Prestat's Ruby Easter Egg with Ruby Sea Salt Caramels, £17.50 for 170g from Ocado.

Freelance Writer

Samantha is a freelance writer at Goodto who has been with team since 2019. Initially trained in psychology, she specialises in health and wellbeing and has additionally written for magazines such as Women’s Health, Health & Wellbeing, Top Santé, Healthy, Refinery29, Cosmopolitan, Yahoo, CelebsNow, Good Housekeeping and Woman&Home.