Cadbury’s Dairy Milk chocolate bar has had a revamp, as part of the confectionery industry’s efforts to respond to the obesity crisis.
With many people wanting to reduce their sugar intake, Mondelez International, who own Cadbury, have released a brand new bar which contains 30 per cent less sugar. The company have described this change as ‘the most significant innovation in the brand’s history’.
Mondelez International is also reducing sugar across their other confectionery lines, including Oreo biscuits and Maynards Bassetts Wine Gums and Jelly Babies sweets.
The reduced sugar bar will sit alongside the original Dairy Milk, offering consumers the choice to manage their sugar intake. It will be available as a 100g bar, as well as a single bar that’s perfect for on-the-go.
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In the new version, some of the sugar has been replaced with fibre to maintain the structure and texture that chocolate lovers know and love. But despite this, Mondelez have assured customers that the taste of the new bar is ‘incredibly similar’ to the original Dairy Milk.
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Katrina Davison, Cadbury Brand Manager, said: ‘We've recognised that there is an increasing trend for people wanting to manage their sugar intake and that's why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30 per cent less sugar, which stills tastes great’.
In fact, 20 scientists, nutritionists and chocolatiers worked for three years to cut down the sugar content for the new bar, without adding any artificial sweeteners, colours, or preservatives. And finally, the bar has arrived!
The sugar content has been reduced from 56g per 100g to 39g per 100g for the newer version, but Glenn Caton, Mondelez International’s president for Northern Europe has said the bar’s reformulation was a ‘trade secret’.
‘It tastes very, very close to the original but a little less sweet’, he said.
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