When does Amazon Prime Day end? Finishing times of deals in the annual sales event
Amazon Prime Day is here - here's how long you have left to shop the best discounts and deals
If you love to bag a bargain, then you'll want to know when does Amazon Prime Day end, so you can grab the deals before they disappear.
Although Amazon Prime Day took place in July, Prime Big Deal Days are here - 48 hours of discounted prices, exclusively for Prime members - a Prime Day 2 if you will.
Throughout Big Deal Days, we’ve been bringing you the very best Amazon Prime Day toy deals , but there is loads more on offer, including sizeable discounts on Amazon devices, fashion, beauty and homewares, including 60% off the Amazon Echo Dot, and 48% off the Amazon Fire 7 Kids tablet, which means it's currently available for less than £60 despite an RRP of £114.99. But are the Big Deal Days worth it, or should you wait for Black Friday?
The two-day sale is exclusive to Amazon Prime members but if you don’t have a subscription, there's j-u-s-t enough time to sign up for a 30-day free trial. You'll get to enjoy all the perks of being a Prime member throughout your free trial including free Deliveroo Plus. And if you're a student, you can get discounted Prime membership.
If you're chomping at the bit to get shopping and find the best deals in an Amazon sale before the sale ends, then we explain everything you need to know.
When does Amazon Prime Day end?
Prime Big Deal Days end at 11.59pm on 11 October, so there is still time to bag a bargain. We've even found October Prime Day deals from other retailers that beat the Amazon offering.
Aimed exclusively at Prime members, the bulk of the deals landed at 00.01am on 10 October, although the mega-retailer has been warming up with early deals over the last couple of weeks. However, new deals drop regularly throughout the sale period, so even if you've shopped already, it's worthwhile checking back before the sale ends.
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How often is Prime Day?
Prime Day is an annual event that usually takes place in July. Originally a one-day online sale, Amazon extended it to a 48-hour event due to its popularity with shoppers.
In October 2022, Amazon introduced a new sale event, the Early Access Sale, which was a precursor to the Black Friday sale that takes place at the end of November every year. The tradition continued in 2023, with the announcement of Prime Big Deal Days.
Do Amazon Prime Day deals change each day?
Yes, Prime Day deals change throughout the two-day online sale. This is where many people get caught out as it's easy to assume that something you spot on sale during Prime Day will still be there to buy when you come back to pop it in your basket and check out. Nope! Stock levels fluctuate and therefore many Prime Day deals end when a product sells out. For that reason, you should snap up a good deal when you spot it in case everyone has beaten you to it by the time you come back to buy it. This is especially true of lightning deals which are time-limited blink-and-you'll-miss-it sales that drop with short notice throughout Amazon Prime Day, offering massive savings for those who are fast enough to snap them up.
Whatever you do, don't assume the main deals have already been and gone - the best may be yet to come!
Prime Day vouchers
Another great perk of Prime Day is vouchers, where you can secure extra savings. If you spot a voucher you need to click on it to save the discount, then add the item to your basket before checkout.
You might also notice vouchers and discounts under the price of the item you’re looking at. To secure the deal, you will need to tick the voucher for it to be added to whatever you’re buying.
And here's the best bit: vouchers aren’t just available during the sale. You can find them on Amazon throughout the year and they are a great way to save some pennies.
If you're not a member, it's worthwhile understanding the hidden benefits of Amazon Prime, including free Deliveroo Plus for 12 months.
Sarah is GoodtoKnow’s Consumer Writer & Money Editor and is passionate about helping mums save money wherever they can - whether that's spending wisely on toys and kidswear or keeping on top of the latest news around childcare costs, child benefit, the motherhood penalty. A writer, journalist and editor with more than 15 years' experience, Sarah is all about the latest toy trends and is always on the look out for toys for her nephew or Goddaughters so that she remains one of their favourite grown ups. When not writing about money or best buys, Sarah can be found hanging out with her rockstar dog Pepsi, getting opinionated about a movie or learning British Sign Language.
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