This one word will get you two free crumpets at Morrisons Cafes this summer
Enjoy two free crumpets with butter and jam at one of Morrisons' 406 cafes in the UK as part of a new campaign
Families can enjoy two free crumpets with butter and jam at any Morrisons Cafe as part of a new initiative, just by asking for Ellen.
The Ask for Ellen campaign, a joint venture between Warburtons and Morrisons, is designed to help families struggling with the cost of living crisis - just in time for the summer holidays. Inflation remains high and households have been facing high food costs too. Add to that, the fact that new research suggests that kids cost an extra £1000 a week in the school holidays, the initiative couldn't have come at a better time. The offer is available all day from now until August 13, while stocks last.
Goodto.com's Money Editor Sarah Handley says: "School holidays are an expensive time for parents, with the need to keep kids entertained for weeks on end. When coupled with high food prices, it can be really difficult to make ends meet.
"But initiatives like the Ask for Ellen campaign are incredibly valuable and can help parents kills two birds with one stone - getting the kids out and about for a treat, and food in their stomachs - for free."
🧡 From today, you can Ask for Ellen at Morrisons cafés and receive two FREE Warburtons Crumpets with butter and jam, available to everyone, no questions asked, all day, every day until 13th August. Just #AskForEllen 🧡T&C’s apply, see website for details. pic.twitter.com/gLW1VlVpdQJuly 17, 2023
Why is it called 'Ask for Ellen'?
The Ask for Ellen campaign is named after Warburtons founder Ellen Warburton, and is part of the bakery brand's ongoing commitment to tackling food poverty.
With many families struggling with rising food costs and soaring inflation, it's no surprise that 64% of parents are worried about the extra cost of having their kids home for the summer, according to new research by The Warburtons Foundation.
"Supporting our customers during the school holidays is incredibly important to us as we know that many families worry about catering for additional meals that are usually covered during the school term-time," says Chris Strong, Morrisons Café Buying Manager.
GoodtoKnow Newsletter
Parenting advice, hot topics, best buys and family finance tips delivered straight to your inbox.
Jonathan Warburton, Chairman of Warburtons, adds: “Whilst the summer holidays offer a chance for families to enjoy time together, we know that the reality can be very different.
"Being able to help families across the country is as important to us today as it was to Ellen Warburtons back in 1876.”
This Summer, we’re working with @warburtonsuk to help families through the school holidays by providing a free brekkie. Simply ‘Ask for Ellen’ in our cafes for a free portion of Warburtons crumpets, butter & jam. #MoreReasons #AskForEllen pic.twitter.com/4qnjvhAh02July 17, 2023
The Ask for Ellen campaign comes after the success of the Ask for Henry initiative, where Morrisons partnered with Heinz to give away a free jacket potato and beans in its cafes.
To enjoy your free crumpets with butter and jam, head down to your nearest Morrisons cafe. Click here to read the terms and conditions of this offer.
Looking for more like this? Check out guide to how to get free food, our money expert's #1 hack to reduce her food costs and free farms to visit in the UK with kids.
Maddy Biddulph is a freelance journalist specialising in lifestyle and family-focused content. With 25 years in consumer media, she has worked as a writer and editor for some of the bestselling newspapers, magazines and websites in the UK and US. As a mum of two art-obsessed daughters, Daphne and Esther, Maddy is always looking for parenting hacks to make life easier. She is also a Level 3 personal trainer, and creates energising workouts for busy mums who need some me time.
-
New data highlights the main disparities when it comes to parents requesting flexible working, and sadly we're not surprised by the findings
We'll give you three guesses as to which parent is more likely to ask for flexible working arrangements from their employer...
By Sarah Handley Published
-
Who did Bluey have a baby with? Fan theories are running wild following the cartoon’s season 3 finale (our money is on Mackenzie)
The 'Surprise!’ episode has really done what it says on the tin - and many can’t get over the shock of Bluey having a baby
By Charlie Elizabeth Culverhouse Published
-
New data highlights the main disparities when it comes to parents requesting flexible working, and sadly we're not surprised by the findings
We'll give you three guesses as to which parent is more likely to ask for flexible working arrangements from their employer...
By Sarah Handley Published
-
Record number of families opt-out of claiming child benefit, but the decision could have serious repercussions for your future
Stark warning for families as number of parents who opt-out of receiving child benefit reaches 10-year high
By Sarah Handley Published
-
'It isn’t a holiday – it is crucial bonding time' - 70% of dads can't afford to take two weeks paternity leave, according to new research
The research also found that only 14 per cent of fathers were ready to return to work mentally after taking their paternity leave
By Sarah Handley Published
-
Two-child benefit cap 'pushes children into poverty' - campaigners urge government to scrap 'cruel policy' that impacts 1 in every 10 children
The controversial two-child benefit cap has met with strong opposition since its introduction in 2017
By Sarah Handley Published
-
Gen-Z could be costing their parents £1,300 a year, by refusing to do this one thing (but it's not always their choice)
It's not just parents who are facing the additional costs, the costs for Gen Z could be even higher
By Sarah Handley Published
-
More than half of parents want to do this important thing for their kid's education but can’t afford to, according to new research
Pressures on the family budget are preventing parents from paying for educational support outside of school
By Sarah Handley Published
-
75% of mums feel guilty buying things if they earn less than their partners, according to social media poll, and the comments section was part heartbreaking, part inspiring
Some mothers felt guilty for spending their partners money, while others saw it as household money instead
By Sarah Handley Published
-
10 best zoos in the UK based on ticket prices, reviews and value for money
The best zoos in the UK have been determined based on a number of key factors, include prices, popularity, Trip Advisor ratings and how many animals they have
By Sarah Handley Published