The nation’s cleanest generation has been revealed and it might surprise you

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  • The nation's cleanest generation has been revealed according to a study - are you included?

    According to a new survey of more than 1,000 UK adults, the rise of cleaning ‘influencers’ like 29-year-old Sophie Hinchcliffe, better known as Mrs Hinch, has made millennials (born between 1981 and 1996) the UK’s cleanest generation.

    Millennials spend an average of 3.65 hours a week cleaning their homes. That’s almost double the amount of quality time Gen X-ers (born between 1965 and 1980) get with their mop and duster.

    Generation X spend just 2.15 hours a week cleaning their home. They’re also the most likely to hire a cleaner.

    Baby Boomers on the other hand (born between 1946 and 1964) tend to see cleaning as more of a chore, devoting just under 3 hours a week to keeping things spick and span.

    Mrs Hinch recently celebrated hitting two million followers on Instagram, and her audience continues to grow. More than two thirds of millennials have heard of her, and almost half have used one of her cleaning hacks. Millennials are also four times as likely as Gen X-ers to follow Mrs Hinch on social media.

    View this post on Instagram

    ❤ Sadly I cant post a letter to each and every one of you individually. So instead Ive laid on my bed and written one 🙈 and thought I would post it here , I really hope you get to read it ❤ To my Hincher , How are you? It’s Mrs Hinch here! I really need to thank you , thank you for changing my life. You may be thinking how? So let me explain. My life hasn’t changed in a physical way, I still live in the same house, wear the same clothes , shop in the same shops and eat out in the same restaurants! But you have changed the way that I feel inside about myself. I’ve been anxious, a worrier and an over thinker ever since I can remember and never really understood why or why I was the only one like it. But little did I know there’s millions out there like me and without you I would never have known this. You’ve given me the confidence to go out alone , eat lunch on my own , show off my random Hinch hauls, pine my toilet, hang up my cloths, shine my sink and not feel ashamed. Because of you I’ve stood in front of photographers, been on the TV, opened up in my very own book and now I feel as though I can even manage my anxiety. I need you to know that I will never forget where I started and I will never leave you behind. I also need you to remember that If I can do this journey … you can. With or without Mrs Hinch .. you’ve got this. We are now a community of Hinchers , working together , simply trying to enjoy the one life we are blessed to have. Henry and bump would also like to thank you for making their mum smile that bit more everyday and Mr Hinch thanks you for giving his wife the confidence to keep going. We have learnt the “boring life” is the best life and I can’t wait to share my next chapter with you. Thank you for reading this letter , lots of love always. All the best , Soph (AKA Mrs Hinch) ❤ #imahincher #alwayswillbe #mrshinch #2million

    A post shared by Sophie Hinchliffe (@mrshinchhome) on

    Sophie, aka Mrs Hinch, married her husband Jamie in 2018. They have a Cocker Spaniel called Henry Hinch and recently announced that they are expecting their first child together.

    ‘Yes I’m only 29 but I would prefer to clean, attempt to cook, sew and buy baskets than go clubbing,’ Sophie recently declared on Instagram Stories. ‘That’s Mrs Hinch for ya, and I’m proud of it.’

    ‘It’s quite unbelievable to see the impact that Mrs Hinch is having on the nation with her cleaning hacks and entertaining videos on social media,’ commented Mark Kelly, the marketing manager at, who carried out the survey.

    ‘Mrs Hinch’s content makes cleaning look easy and enjoyable, and with so many young people engaged with her it is inspiring a house-proud generation.

    ‘It’s also astonishing to see how the younger generations are spending almost four hours cleaning each week in their homes,’ he continued, ‘suggesting they are keeping on top of the housework each day in a bid to avoid it building up overtime.’