As part of the government’s Help for Households initiative, big brands like Asda, Sainsburys and Amazon have pledged to offer discounts to help households with rising costs this summer.
Cost of Living Business Tsar and former Just Eat boss David Buttress has agreed deals and discounts with a range of businesses, including special offers on eating out, grocery shopping, entertainment, and phone bills.
The move comes as inflation hits 9.4% - a new 40-year high - and experts warn that families could pay £380 more on food shopping over the next year.
Deals include the extension of Asda’s Kids eat for £1 scheme until the end of the year, and a "feed your family for a fiver" deal from Sainsbury’s. Meanwhile, Amazon has launched a new savings page on its site providing access to free entertainment such as Amazon Music, free educational resources for children, and hundreds of essential groceries price-matched to Tesco Clubcard Prices.
Prime Minister Boris Johnson said families were “feeling the pinch” and that the deals would
“provide much needed respite at the checkout”. He added: “This won’t solve the issue overnight but it’s yet another weapon in our arsenal as we fight back against the scourge of rising prices and inflation.”
The special offers form the first part of the Help for Households campaign. Some may look familiar; that’s because a number of the schemes are already running but are now being promoted under the Help for Households campaign to raise awareness.
Further discounts are expected to be secured for the autumn and run-up to Christmas. They will be hosted on the government’s new Help for Households deals and discounts website.
In addition to these discounts, almost every household will benefit from extra support in the form of cost of living payments from the government, including the £400 energy rebate, and the £650 cost of living payment for low-income households.
Rocio Concha, director of policy and advocacy at the consumer group Which?, welcomed the campaign, saying: “Millions of people will be struggling to make ends meet in the coming months, so it’s right the government is working with businesses to ensure consumers can get value for money when the cost of so many everyday essentials is increasing at an alarming rate.”
What deals are included in the Help for Households scheme?
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