Traditional desserts are at risk of dying out because millennials no longer eat them

Apple crumble
(Image credit: Getty)

Traditional desserts such as rhubarb crumble, spotted dick and figgy pudding at risk of dying out because millennials no longer eat them, according to research.

A quarter of young Brits have never tasted a flan, while Eton mess and banoffee pie remains a mystery to 21 per cent.

More than a third have never tried a pineapple upside down cake.

Other classics such as flan and rum baba are unknown to those aged 23 to 38, and one in six say at least 11 years have passed since they last ate jelly and ice cream.

It also emerged more than one in 10 never have dessert at home, with four in 10 feeling guilty if they succumb to the temptation of a sweet and sticky treat.


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Instead, a fifth opt for fruit, such as cherries, instead with health conscious individuals reaching for a healthy pudding to round off a meal at least twice a week.

Almost half of those in their twenties and thirties would also like to see healthier alternatives on restaurant menus, so they could opt for something guilt-free if they wanted to.

Matt Hancock from Love Fresh Cherries, which carried out the research of 2,000 adults in association with Northwest Cherries, said: “It seems millennials are becoming more health conscious and only having treats, including dessert, in moderation or looking for healthier options.

“Fruit, including cherries, make the perfect, affordable healthy dessert and could explain why younger adults are opting for that over traditional sweet desserts.”

The study also found a fifth of millennials haven’t tried a pavlova, 17 per cent have no idea what a fruit cake tastes like and 16 per cent haven’t enjoyed the richness of a black forest gateau.

READ MORE:22 no-bake desserts


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Even sticky toffee pudding – a go-to for many – remains untasted by seven per cent of those under the age of 38.

Millennials are avoiding puddings when full (54 per cent), if no-one else is having one (29 per cent) and preferring to have fruits such as cherries instead (17 per cent).

But for those who do manage to pass up on a pud, 23 per cent have unhealthy treats but in moderation, while three in 10 will look to see what others are doing before deciding on a sweet or savoury finish to their meal.

Interestingly, older age groups are more likely to enjoy fruit to finish off a meal – 24 per cent of those aged 61 and over would pick a piece of fruit over a dessert, compared to just 15 per cent of millennials.

And despite older generations being marginally more likely to make homemade sweet desserts, they’ll eat fruit as a pudding at least three times a week as well.

READ MORE:Slimming World cakes and dessert recipes

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Matt Hancock added: 'The good news for those people trying to be healthy, is that cherries and berries can be just as sweet and delicious, and best of all, completely guilt free.

'Most of the respondents polled admitted they had a sweet tooth, and do still love to treat themselves with a dessert when possible.'


Rum baba – 59 per cent

Figgy pudding – 56 per cent

Spotted dick – 36 per cent

Pineapple upside down cake – 36 per cent

Flan – 26 per cent

Eton mess – 21 per cent

Banoffee pie – 21 per cent

Rhubarb crumble – 19 per cent

Knickerbocker glory – 19 per cent

Pavlova – 18 per cent

Fruit cake – 17 per cent

Battenburg cake – 17 per cent

Black Forest Gateau – 16 per cent

Arctic roll – 15 per cent

Rice pudding – 14 per cent

Bakewell tart – 13 per cent

Roly poly – 13 per cent

Trifle – 12 per cent

Chocolate sponge and custard – 11 per cent

Jelly and ice cream – 7 per cent

Sticky toffee pudding – 7 per cent

Apple pie – 6 per cent

Caitlin Elliott
Junior News Editor

Caitlin is a Junior News Editor for, covering all things royal, celeb, lifestyle, food, and family. Having set her sights on becoming a magazine journalist when she was a child, Caitlin took on work experience stints at local papers and titles such as Cosmopolitan, Now, Reveal and Take a Break while studying for her Multimedia Journalism degree and has interviews with celebs, reality stars and the Archbishop of Canterbury under her belt (of course, she couldn't resist asking him about Meghan Markle and Prince Harry).