Boots Advantage Card customers can now get exclusive discounts with Price Advantage scheme
Retailer rolls out its new discount scheme to Advantage Card holders
Boots has quietly rolled out a discount scheme for its Advantage Card holders, with lower prices on hundreds of products online and in-store.
Similar to Tesco’s Clubcard Prices scheme, Price Advantage allows shoppers to get discounts on certain items when using their loyalty card.
The scheme was trialled last summer, then launched in larger Boots stores in January. In April, it was expanded so that customers could access the lower prices online as well.
Pete Markey, chief marketing officer at Boots UK, said: “Price Advantage was born following customer feedback, with many telling us they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future.”
At a time where households are dealing with food prices going up, worrying about how much energy bills will cost and how to save money on fuel, the Price Advantage Scheme comes at a good time.
What is the Price Advantage scheme and how does it work?
Boots Price Advantage scheme allows Boots Advantage Card holders exclusive access to lower prices on a range of products. Initially 150 products were included in the discount scheme, but this has been extended to include more than 400 products across categories including beauty, vitamins and suncream. Discounts can also be found on shampoo, conditioner, deodorants, shower gel, toothpaste, baby toiletries and nursery furniture.
The discounts are shown in-store via bright pink stickers. The customer then needs to present their Advantage Card when paying at the till in order for the lower price to be applied.
GoodtoKnow Newsletter
Parenting advice, hot topics, best buys and family finance tips delivered straight to your inbox.
To claim a discount online, customers need to log into their account via boots.com or the Boots app - making sure their Advantage Card is linked to their account.
In-store ordering is currently excluded from the Price Advantage scheme.
How much could I save?
Boots Advantage Card holders who buy products included in the scheme will see an average saving of £2.65 per product. Some products are half-price, while others have much smaller savings.
Some of the big offers currently are a £20 saving on a Mr Bright LED Teeth Whitening Kit with Case (usually £50, £30 with Price Advantage) and £11 off Vitabiotics Perfectil Platinum - 60 tablets (usually £44, £33 on Price Advantage).
Are the deals any good?
To make sure you’re getting a good deal, compare the price with other retailers. While some Price Advantage offers may offer the best deal for a product, you may find rivals like Superdrug, Savers or supermarkets stock the same item cheaper.
Don’t forget that you will still get reward points on your card at the same time as buying an Boots Price Advantage item. This means if the product is only slightly cheaper elsewhere, it could make sense to still buy it from Boots and grab the extra points.
Also check delivery costs if you’re buying online, so you can compare the overall price of a product on different sites.
I’m a Boots Advantage Card customer, but I’ve not heard of this scheme
After launching the Price Advantage scheme in January, Boots then released a TV advert in May to raise awareness of it.
Chief Marketing Officer Pete Markey spoke to Campaign website about the advert: “Having launched at a time where people may be feeling the pinch, the creative idea is centred around the delight Price Advantage brings as its ‘bursts’ with savings that help people get more out of life for less.”
However, some customers say they have still not heard of the benefit. The new scheme does seem to have flown under the radar, especially compared to Tesco’s well-known Clubcard Prices initiative.
When Goodto checked the Boots website on 12 July, we couldn’t see any mention of the Price Advantage scheme on the homepage. Instead, offers like £10 Tuesday, the Big Boots Summer Savings event, and double Advantage card points for the Parenting Club, were highlighted.
How can I get an Advantage Card and what other benefits could I get?
It’s free to sign up for a Boots Advantage card. You can register for a card on the Boots website. If you already have a Boots online account, you can log into it and then apply for the card. If you don’t have a Boots account, you can register for one as part of the process.
If you’re not able to sign up online, or you have any Advantage Card queries, ring the helpline on 0345 124 4545.
The Boots Advantage Card continues to offer 4 points for every £1 spent at Boots. Parents can also sign up to the Boots Parenting Club to claim 8 points for every £1 spent on baby products and two annual offers of 16 points per £1 spent.
There is also an over 60s rewards scheme - as the name suggests, this is available to anyone over 60 – offering 8 points per £1 spent when buying Boots own brands and from selected ranges, including Liz Earle, No7 and Soap & Glory.
Boots recently announced that it would remove points from Advantage Card accounts that have not been used for one year. This means using the card when buying items in-store or online, or redeeming points. So act quickly if you think you haven’t used your card in a while!
Ruth is passionate about helping people feel more confident about their finances. She was previously editor of Times Money Mentor, and prior to that was deputy Money editor at The Sunday Times.
A multi-award-winning journalist, Ruth started her career on a pensions magazine at the FT Group, and has also worked at Money Observer and Money Advice Service.
Outside of work, she is a mum to two young children, a magistrate and an NHS volunteer.
-
Want to avoid meltdowns? Whether you have a toddler or a teen a child therapist reveals the 5 things to bear in mind
Teaching kids how to navigate their feelings can be difficult, but it's incredibly important for their development
By Charlie Elizabeth Culverhouse Published
-
The 3 reasons you should never say this well-meaning phrase to your partner, according to an expert
It may bring 'temporary comfort,' but the phrase can spell the end of a partnership
By Charlie Elizabeth Culverhouse Published
-
3 ways you can save money on Alton Towers tickets (and the fine print you need to know to bag the best bargain)
Did you know you can go to Alton Towers from as little as £11? But it might leave older children a little miffed - here's why
By Sarah Handley Published
-
New data highlights the main disparities when it comes to parents requesting flexible working, and sadly we're not surprised by the findings
We'll give you three guesses as to which parent is more likely to ask for flexible working arrangements from their employer...
By Sarah Handley Published
-
Record number of families opt-out of claiming child benefit, but the decision could have serious repercussions for your future
Stark warning for families as number of parents who opt-out of receiving child benefit reaches 10-year high
By Sarah Handley Published
-
'It isn’t a holiday – it is crucial bonding time' - 70% of dads can't afford to take two weeks paternity leave, according to new research
The research also found that only 14 per cent of fathers were ready to return to work mentally after taking their paternity leave
By Sarah Handley Published
-
Two-child benefit cap 'pushes children into poverty' - campaigners urge government to scrap 'cruel policy' that impacts 1 in every 10 children
The controversial two-child benefit cap has met with strong opposition since its introduction in 2017
By Sarah Handley Published
-
Gen-Z could be costing their parents £1,300 a year, by refusing to do this one thing (but it's not always their choice)
It's not just parents who are facing the additional costs, the costs for Gen Z could be even higher
By Sarah Handley Published
-
More than half of parents want to do this important thing for their kid's education but can’t afford to, according to new research
Pressures on the family budget are preventing parents from paying for educational support outside of school
By Sarah Handley Published
-
75% of mums feel guilty buying things if they earn less than their partners, according to social media poll, and the comments section was part heartbreaking, part inspiring
Some mothers felt guilty for spending their partners money, while others saw it as household money instead
By Sarah Handley Published