How Kate Middleton revolutionized the ‘royal social media game’ with this clever trick

According to a royal expert, Kate Middleton's social media trick has been 'quietly moving the dial' for them and the Royal Family...

Kate Middleton's social media trick revealed, seen here during the Out-Sourcing Inc. Royal Charity Polo Cup 2022 at Guards Polo Club on July 6, 2022 in Egham, England.
(Image credit: Getty Images / Mark Cuthbert/UK Press )

A royal expert has claimed that Kate Middleton has revolutionized the "royal social media game" and in doing so changed the monarchy "forever". 


Over the years the Duke and Duchess of Cambridge have become very active on social media, using their platform to celebrate sporting events, charities and keeping fans updated on their upcoming engagements and family milestones. However, something that sets their socials apart from the rest of the royal family is Kate Middleton's inclusion of her own personally-taken photographs.

Instead of opting for a royal photographer, Kate often shares pictures from her own portfolio, for example sharing an adorable snap of Princess Charlotte on her birthday (opens in new tab) and a candid Father's Day tribute to Prince William (opens in new tab) earlier this year.

Now writer and royal expert Daniela Elser (opens in new tab) has suggested that Duchess Kate's decision to share such deeply personal snapshots of her and William's family life together is a deliberate move to appeal to a more "youthful demographic". 

Daniela explained that Kate's posting of her own photographs is actually a "quietly radical" move from the senior royal. So much so, that the expert has alleged that this has actually changed The Firm (opens in new tab)'s whole approach to social media. 

“While the eyes of the world were by and large glued to the Harry and Meghan Show, Kate has been revolutionizing the royal social media game,” she stated, before going on to express her belief that Kate is "simply nailing it".

Referencing Kate’s photos, Daniela then shared, “In the guise of a self-appointed in-palace photographer, she has been quietly moving the dial in front of our very faces. Essentially, William and Kate’s former regimen of stiff posed pictures, have been supplanted by something far more subversive and quietly radical.”

The expert also suggested that William and Kate’s social media transformation showcases the royal couple "positioning themselves to rule – and rule in a way that will change the crown forever".

Having already shared several highly-anticipated family photos on social media so far this year, fans will no doubt be hoping Kate Middleton does the same when Prince George turns 9 on July 22nd. 

Naomi Jamieson
Naomi Jamieson

Naomi is a Lifestyle News Writer with the Lifestyle team and has recently earned her Gold Standard Diploma in Journalism from the NCTJ. She has a background in design, having studied Illustration at Plymouth University but has taken a leap into the world of journalism after always having a passion for writing. She currently writes pieces on beauty, fashion, and entertainment for Goodto.com and My Imperfect Life.