Sales for Elizabeth Arden cream soar after Prince Harry claims he used it to treat frostbite

Boots claim their sales of the cream are up 60%

Prince Harry and Kate Middleton and Prince William's wedding
(Image credit: Scott Wishart / Alamy Stock Photo / Future)

One of Prince Harry's more bizarre claims in Spare, that he used Elizabeth Arden cream to treat his frostbitten penis, has seen sales of the brand's Eight-hour Cream soar. 

  • Prince Harry was extremely open in his explosive memoir Spare, going as far to recount how he used Elizabeth Arden's Eight Hour Cream to ease his uncomfortable frostbite symptoms.
  • Following his claim, Boots claim that their sales of the cream are up 60% while online searches for the product have shot up by more than 180%.
  • In other royal news, The Royal Family’s favourite London hotspots revealed.

Prince Harry really spared no detail in his bombshell memoir, Spare. He was so open in fact, that he felt it appropriate to share with everyone that he had a frostbitten penis at Prince William and Kate Middleton’s wedding back in April 2011. 

Explaining the injury, Harry claimed that the uncomfortable ailment was caused by a trip to the North Pole before adding that the pain made walking “difficult.”

Even more bizarrely, Harry then claimed that a friend recommended using Elizabeth Arden's Eight Hour Cream to help ease his the frostbite symptoms. 

Prince Harry

(Image credit: PA Images / Alamy Stock Photo)

He wrote, “The last place I wanted to be was Frostnipistan, I’d been trying some home remedies, including one recommended by a friend. She’d urged me to apply Elizabeth Arden cream.”

He recalled asking the friend, “My mum used that on her lips. You want me to put that on my todger?,” with her response being, “It works, Harry. Trust me.”

Following the revealing comments, sales of Elizabeth Arden’s Eight-hour Cream have skyrocketed, with Boots claiming that sales for the product are up by 60% while online searches have shot up by more than 180%.

Elizabeth Arden’s Eight-hour Cream is currently available at Boots for £29.

Prince William and Kate Middleton's wedding

(Image credit: Michael Hudson / Alamy Stock Photo)

The retailer recently took on Twitter, cheekily reminding people to stock up on the cream to help combat any symptoms caused by the recent cold weather.

Speaking to the Daily Star, Boots beauty trainer Hannah Stern said, “Elizabeth Arden Eight Hour Cream is a must-have multi-tasker. It can be used on various parts of the body, making it a versatile addition to your skincare routine.”

Slyly referring to Prince Harry's use of the cream, she added, “It’s no surprise this product is so iconic, you truly can use it from head to toe.”

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News writer

Charlie Elizabeth Culverhouse is a news writer for Goodtoknow, specialising in family content. She began her freelance journalism career after graduating from Nottingham Trent University with an MA in Magazine Journalism, receiving an NCTJ diploma, and earning a First Class BA (Hons) in Journalism at the British and Irish Modern Music Institute. She has also worked with BBC Good Food and The Independent.