This brand new Gruffalo clothing collection is totally adorable and prices start from just £17.50 - these are our favourite pieces

Perfect for little Gruffalo fans, this new clothing collection is perfect for summer fun the deep dark wood with their favourite character

Collage showing pieces from the Jojo Maman Bebe Gruffalo collab
(Image credit: Jojo Maman Bebe)

If your little human is obsessed with all things Gruffalo, then they'll love this new clothing collection that means they get to wear their favourite character all day.

The popularity of The Gruffalo is still going strong - it's recently been crowned the nation's favourite children's book, and both Prince George and Princess Charlotte are reportedly fans of the Julia Donaldson modern classic.

And now Jojo Maman Bébé has launched a new Gruffalo-themed clothing collection (adding to their existing roster of Gruffalo goodies) and it's seriously cute! There's a good selection for girls and boys, older children and infants, all featuring the fan favourite character. The collection is spring/summer ready, but if you just can't wait until the weather warms up, then with some imaginative layering with warmer basics already in your little one's wardrobe, they could easily wear it now.

We've picked out our favourite pieces from the collection below.

If you need more Gruffalo in your life, here's when you can find a Gruffalo Trail near you, or you can try making this ice cream dessert based on the owl from The Gruffalo.

Sarah Handley
Consumer Writer & Money Editor, GoodtoKnow

Sarah is GoodtoKnow’s Consumer Writer & Money Editor and is passionate about helping mums save money wherever they can - whether that's spending wisely on toys and kidswear or keeping on top of the latest news around childcare costs, child benefit, the motherhood penalty. A writer, journalist and editor with more than 15 years' experience, Sarah is all about the latest toy trends and is always on the look out for toys for her nephew or Goddaughters so that she remains one of their favourite grown ups. When not writing about money or best buys, Sarah can be found hanging out with her rockstar dog Pepsi, getting opinionated about a movie or learning British Sign Language.