ASDA’s launch £3.50 Wonky Veg box to promote less-waste and healthy eating

  • We earn a commission for products purchased through some links in this article.
  • Trying to get the family eating healthy every week? Don’t want to blow the shopping budget? ASDA might just have the answer you’re looking for!

    Budget supermarket ASDA are launching brand new Wonky Vegetable boxes. Each box will contain enough vegetables for a family of four for one week. The best bit? It’ll only cost you £3.50 – what a bargain!

    What’s the catch we hear you ask? Well, the vegetables (as you can probably guess from the name of this shiny new product) are wonky vegetables, which means they’re all different shapes, sizes, a few knobbly bits here and there but nothing that a peeler can’t fix!

    Psst! Find out what our mummy blogger really thought of the Wonky Veg box in her latest Wonky Veg box review!

    The box will include a whole variety of seasonal veggies with a great use by date too, including peppers, potatoes, onion, cabbage, leek, courgette and more. It’s said that these veggies are the ‘leftovers’ which could mean by buying them we’re reducing supermarket waste while helping supermarkets keep the price of food down – sounds good, ey? The box alone will result in at least 500 tonnes of waste fruit and vegetables being sold in the supermarket by the end of 2016.

    There will be a limited stock to start with launching at only 128 ASDA stores as part of a trial period. If the trial is a success, they’ll be wheeling these ‘ugly’ veg boxes across the UK.

    Ian Harrison, Asda’s technical produce director, says: ‘We’re excited to launch a unique and exclusive Wonky Vegetable box that is jam-packed with ugly winter veg that not only saves shoppers money but helps farmers get more of their crop onto our shelves.

    ‘However, this range only solves one part of the food waste puzzle. The work we continue to do with our growers to ensure as much of their crop is sold as possible, by flexing specifications, is the golden ticket for farmers.’

    Ian concluded: ‘The initial reception to Wonky Fruit and Veg has been fantastic and we’ve been eager to take this one step further for a while’.

    We can’t wait to get our hands on one and find out what hidden gems are in the box.

    Would you buy a wonky veg box or are you not a fan of the ‘ugly’ vegetables? Have you managed to get your hands on one already? What did you think? Comment below!

    What are other supermarkets doing?

    Other leading supermarkets are jumping on the wonky vegetable band wagon after the successful launch of ASDA’s Wonky Veg boxes.

    Tesco: Tesco’s are the first to officially announce that they have decided to join ASDA in a bid for decreasing food waste and making the most of unwanted farmed vegetables. The supermarket will be selling ‘imperfect’ vegetables in their Everyday Value range including imperfect parsnips for as little as 30p for a 500g bag. You can also buy 2kg imperfect potatoes for just 90p – what a bargain!

    Aldi: Aims to sell wonky veg through their Everyday Essentials range at a cheaper prize than classic vegetables. The range will include peppers, mushrooms, onion and apples.

    Sainsbury’s: Will sell wonky veg through three brands; Basics, by Sainsbury’s and Taste The Difference, labeling products with ‘wonky’ so customers are aware of what they are buying.

    Co-operative: With smaller convenience stores Co-op lack space for a large range of mis-shaped fruit and veg but will be testing out a few classics including apples and potatoes to see how customers react.

    Morrisons: Will sell a permanent range of wonky vegetables at discount price. Instead of boxed veg, they will be offering customers a chance to pick and choose their fruit and veg as they like and/or need.

    Lidl, M&S and Waitrose are yet to confirm how they’ll be introducing wonky veg and leftover fruit and veg waste into their stores.

    Latest Stories