Primark is launching a new website in big news for shoppers

Primark website
(Image credit: Getty)

Primark is officially launching a new website that will allow customers to browse what is currently available in stores.

The store announced today that they will be updating their website to include updates on where your item is stocked in store.

The site, which is set to launch officially next year, is ideal for Primark fans who have their eye on something specific, but want to check it's in stock at their local store before heading out to grab it.

Plus, you can check where the items you're after are available, so there'll be no more disappointment, finding out the bargain Primark dress you had your heart set on is no longer there.

Primark

The bargain retailer said in a statement, "The improved functionality of the website will allow us to showcase a much larger proportion of the Primark range and provide to customers range availability by store."

We've long been wishing for the ability to shop Primark online (opens in new tab).

While the new website does not yet offer click and collect or delivery options, it is a step in the right direction.

Primark website

Credit: Getty

Despite calls from customers during the lockdown (opens in new tab), Primark is not set to start selling online any time soon, having confirmed this is what helps keep its famously great prices low.

When shoppers began demanding an explanation as to why home delivery of Primark goods isn't an option, a simple response was finally given.

'Our amazing prices would not be anymore,' a tweet from the official Primark account read.

Nevertheless, the iconic British high street favourite has confirmed it will be moving into the world of the web.

The announcement of its new website comes after Primark had record sales as shoppers restock on fashion essentials.

Following the success of its social media accounts, Primark announced that it intends to give a more customer-facing experience through its website.

Kudzai Chibaduki
Kudzai Chibaduki

Since December 2020, Kudzai Chibaduki has worked as a trainee journalist at FUTURE, capturing all fashion, entertainment, and beauty content for the Lifestyle websites, as well as contributing to the shopping sections for Goodto.com's widely read online magazine. Kudzai previously worked as a freelance fashion wardrobe stylist, directing magazine photoshoots and coordinating the fashion direction of recording artists.