'We can't wait to reveal what we've been working on together!' Holly Willoughby's husband celebrates exciting family news

Holly Willoughby and Dan Baldwin pose on the red carpet
(Image credit: Getty)

Holly Willoughby's husband, Dan Baldwin, "can't wait" to launch a brand new TV venture with The Repair Shop's Jay Blades (opens in new tab).

Holly Willoughby and Dan Baldwin make a rare appearance together

Holly Willoughby and Dan Baldwin have been married for 13 years

Holly's husband - who she met on the set of Ministry of Mayhem back in 2004 - is already the Managing Director of Hungry Bear Media, who are behind the likes of shows such as Michael McIntyre's Big Show and All Round to Mrs Brown's.

And now he's going into business with Jay Blades - a furniture restorer and star of The Repair Shop, as the pair will be working together on Hungry Jay Media.

Revealing more about the new direction the pair will be going in, Holly's husband said, "We see this partnership as a long-term collaboration of creativity and social conscience.

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“We can't wait to reveal what we've been working on together."

Jay added, "If someone like me can front a hit BBC One show, so can others from similar backgrounds.

“I feel excited to team up with Hungry Bear. I feel at home."

Holly and husband Dan share three children together - Harry, 11, Belle, nine and Chester, five (two of whom recently had a covid-19 scare) - and are both absolute powerhouses when it comes to their careers, with Holly thought to be worth over £10 million.

Not only is she a regular on This Morning and Dancing on Ice, she also has lucrative deals with the likes of Garnier, Marks & Spencer and Dunelm. Although she did quit Celebrity Juice earlier this year.

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But what is the secret to Holly and Dan's 13-year marriage?

Recently the mum-of-three revealed it's his dedication to detail that keeps their romance alive.

"I also think that doing little nice things gives you a bit of leeway in other areas as well. Like, if I'm doing something and Dan will come and make me a cup of tea, or I'll come back and he'll have put the washing away and I haven't asked him. Then I sort of turn a blind eye to all these other things, so I think doing little things to help makes a big difference."

Georgia is a Celebrity and Royal Writer working across GoodTo and Woman & Home, and the Director and Founder of communications company Farq Media. Prior to this she was Online Editor at New! Magazine – managing all of their digital content and social media accounts. Where she interviewed all of the hottest reality TV stars and spent far too much time commuting to London. She trained at Nottingham Trent University – where she achieved First Class Honours in Print Journalism whilst juggling copious amounts of work experience, freelance writing, blogging and having far too much fun with the dance society.