Hamleys hottest Christmas toys 2023: There's one Prince Louis will love and a twist on a 1960's fave

Hamleys has released its favourite toys for 2023, and we'd struggle to choose

Hamleys Christmas Toys 2023
(Image credit: Getty Images)

One of the UK's favourite toy shops Hamleys has revealed its hottest Christmas toys for 2023 and there are some crackers in there.

Whether you've just started your Christmas shopping or plan to leave it until the last minute, kids will be desperate to get their hands on some of this year's top Christmas toys

And London's popular toy store Hamleys has consulted its team of toy expert toy testers to select their top picks of all the toys on the shelves - which, for anyone who's ever paid a magical visit to the London flagship store is a huge feat in itself.

We look at which toys they've selected and group them to suit your budget amid the rising cost of living and the most expensive Christmas Grotto

There's a toy that Prince Louis is sure to love - as his mum the Princess of Wales recently revealed Paw Patrol is popular in her home, as Kate Middleton shared her paw-patrol knowledge.

Check out our roundup of the best Black Friday toy deals for the biggest savings on some of this year's most popular toys. 

What are the hottest Christmas toys from Hamleys for 2023?

Under £20

  • TY MARVEL SQUISHY BEANIES - buy at Hamleys for £17.99 - These 14-inch collectible cushions come in four different characters from Groot, Hulk, Captain America and Iron Man, your kids will want to collect them all. Part of Ty's brand new Squish-a-boo range featuring favourite characters from our hugely popular Disney franchise. Each is made from a plush fabric, highly tactile, brightly coloured, collectable soft toy.

TY Marvel Captain America Squishy Beanie Hamleys Top Toy

(Image credit: Hamleys)


  • L.O.L. SURPRISE MAGIC FLYERS was £34.99, now £27.99 buy at Hamleys - These LOL tot characters have unique designs, and fashionably designed wings that do fly! The packaging is magic in itself as when you unbox the magic bottle, it mysteriously shakes, rocks, and lights up when you touch it. To activate flight mode simply hold your hand underneath Sky Starling’s feet to guide her as high as you can! Kids will love to unbox this gift again and again or switch the bottle to launch Sky Starling right away! As the LOL is a surprise, one doll will be provided in each pack but these are supplied and picked at random so colours and decorations may vary. 
  • BARBIE POP! REVEAL FRUIT SERIES DOLLS - buy for £26.99 at Hamleys - These fruity-themed Barbie dolls come complete with a Barbie branded and coloured drinks bottle with straw plus some accessories for Barbie herself. Each fruit doll has a different colour and flavour.
  • TWISTER AIR - £24.99 - currently out of stock at Hamleys but it is currently on sale at Amazon cheaper for £19.99 was £24.99 A 'twist' on the iconic 1960s game that will see players take moves from the mat to the screen with the Twister Air game! Moving into the modern era of gameplay, this app-enabled game is an exciting augmented reality spin on the Twister game. For 1+ players. To play, simply match the wristbands to spots on the screen - as a result, you will be reaching, clapping, swiping, and posing to the beat as both kids and grown-ups scramble to match their wrist and ankle bands to the coloured spots on-screen. Earn points for every spot hit. Who will be the last one standing?

Twister Air

(Image credit: Amazon)


  • PLAYMOBIL 71316 1.2.3 & DISNEY: WINNIE'S & PIGLET'S TREE HOUSE - was £49.99 now £39.99 buy now at Hamleys - There are hours of fun to be had with this tree house, with plenty for little hands to explore. Different items can be sorted into the treetop by shape and colour to develop fine motor skills and three-dimensional thinking. A hidden slide lets the objects reappear at the bottom of the tree - providing lots of fun. Plus see if your child can find the hidden features including turning the small group of leaves to make noises or taking the second group of leaves and converting it into a spinning top toy. Loveable Disney characters encourage children to tell their own stories during the first role play.
  • HAMLEYS WOODEN LONDON BUS buy for £35 at Hamleys - it's currently out of stock but keep checking back for availability. This wooden classic red London bus is part of Hamley's enchanting range of pre-school toys, carefully crafted with the earliest learners in mind. It features a removable open top deck which is also a shape sorter. It's an item that is sure to stay in the collection for years to come.
  • PAW PATROL MOVIE SKYE DELUXE VEHICLE - was £49.99, now £39.99 buy at Hamleys - Team up with Skye and her PAW Patrol: The Mighty Movie rescue jet for exciting rescue adventures straight off the big screen from when the new Paw Patrol movie came out. This PAW Patrol toy aeroplane is 38cm long and 35.5 cm wide. This deluxe Mighty Pups-themed fighter jet toy would make a great gift for kids who are fans of the PAW Patrol Movie - and parents will be delighted to know that batteries are included. This jet comes with a Skye figurine, simply put her in the cockpit of her toy aeroplane to illuminate multiple areas on Skye’s body and her jet plane - watch her paws light up, and hear music and sound effects. And that's not all, when it’s time for an action-packed rescue mission, hold the handle on Skye’s plane and tilt it up, down, left, and right to activate sound effects. Or squeeze the lever on the handle to launch a barrel-roll motion of her jet’s wings and hear more sound effects as you blast off from one mission to another. When it's time to go into battle, don't fear as both projectile launchers can be loaded, and press the buttons on each wing to launch the projectiles to clear away obstacles and save the day.
  • HAMLEYS MAGIC MOTION CAR - buy for £40 at Hamleys - This car drives itself, simply draw a map, or use your fingers or kick a ball and the vehicle will follow all by itself using its built-in dual sensors. Kids will watch the car dance and zoom around like magic on Christmas morning.

Paw Patrol Movie Skye Deluxe Vehicle Hamleys

(Image credit: Hamleys)

Over £50

  • BEAST LAB SHARK BEAT CREATOR SET - buy for £89.99 at Hamleys - This is the most expensive toy on the list, but it will teach your child how to add the correct measurements of key ingredients to unleash one of two sharks from the Beast lab. Equipped with more than 80 lights and sounds to bring the at-home experiment to life - perfect for budding scientists or kids that just want to see a reaction. Children have the power to create their beast, with beastly features by adding roaring rocks to give their shark a ferocious roar. And the ultimate powerful ingredient of all, the pandemonium crystal. Once this has been added, pull down on the emergency lever to drain the liquid for the big beast reveal ahead of wild battle action. to go into fight mode, activate a swinging Power Strike Attack using their Pandemonium Weapon and scare away enemies with their Ferocious "Battle Roar" and light-up Power Crystal Core! But the mission is not over! Reset the Beast Creator and repeat the experiment again and again!

Meanwhile, in other toy news, have you ever wondered which is best LEGO vs Playmobil or where to find cheap LEGO?

Selina Maycock
Senior Family Writer

Selina is a Senior Family Writer for GoodtoKnow and has more than 16 years years of experience. She specialises in royal family news, including the latest activities of Prince George, Charlotte, Louis, Archie and Lilibet. She also covers the latest government, health and charity advice for families. Selina graduated from the University of Sheffield in 2006 with a degree in Journalism, and gained her NCTJ and NCE qualifications. During her career, she’s also written for Woman, Woman's Own, Woman&Home, and Woman's Weekly as well as Heat magazine, Bang Showbiz - and the Scunthorpe Telegraph. When she's not covering family news, you can find her exploring new countryside walking routes, catching up with friends over good food, or making memories (including award-winning scarecrows!)