Quick! There's still time to get hold of the hottest Christmas toys before the big day (thanks, Amazon Prime)

The online retailer has announced its favourite toy buys - and there's still time to get your hands on them

A young girl opening a present in front of a Christmas tree
(Image credit: Getty Images)

Amazon has released its 10 must-have toys for Christmas this year, and there's still time to get hold of them thanks to Prime Delivery.

Christmas is almost upon us and those who haven't already snapped up the top Christmas toys to treat the kids to this year might be starting to worry about how their going to get their Christmas shopping finished in time for the big day. Well, if you haven't already signed up to Amazon Prime then now might be the time to do it, because you can still get hold of some of this year's most sought-after toys, thanks to the benefit of same and one-day delivery (plus, they're offering a 30-day free trial, so it won't cost you a penny).

Whether you're looking for cheap LEGO or still haven't decided where you stand on the LEGO vs Playmobil debate, you'll be able to find what you need thanks to Amazon's huge range of products. Matthew Redfearn, Toys Category Leader at Amazon UK, said, "It’s always fascinating to see which toys are looking like the must-haves in the lead-up to Christmas and this year’s list shows a real trend for 90s nostalgia.

"Toys like Barbie and Furby have a lot of love and have stood the test of time amongst children throughout generations, and we have a wide selection beyond that for all ages and budgets. We will also be delivering hundreds of toys from the list to families in need in time for Christmas as part of the Multibank charity initiative, helping more children discover the joy of toys."

10 must-have toys from Amazon for Christmas 2023

£10 and under

Asmodee Dobble card game - £13.99 £6.99

Asmodee Dobble card game - £13.99 £6.99

This card game will test your child's speed, observation, and reflexes as players race to find the one matching card image to another. But there's a hidden rule that makes it different from regular card games like Snap, as the images on these cards may be different sizes and also placed on any part of the card - making them difficult to spot. Within the game, five mini-games can be played including "Fill The Well", "The Towering Inferno", "Hot Potato", "Catch Them All", and "The Poisoned Gift".


Disney Platinum Limited Edition Mystery Capsule - £9.99 £7.96

Disney Platinum Limited Edition Mystery Capsule - £9.99 £7.96

A perfect stocking filler or standalone gift for the children in your life, this limited edition 100 minis celebrates the 100th anniversary year of Disney. Each mini toy is the perfect replica of some favourite characters, including Spiderman, Elsa, and Stitch to name but a few. Each capsule contains five mini toys and there are also 50 ultra-rare platinum miniatures to find in the collection, so what are you waiting for?

£10-£20

Pokémon Trading Card Game Battle Academy - £21.99 £17.99

Pokémon Trading Card Game Battle Academy - £21.99 £17.99

This game is suitable for beginners who want to learn how to play the Pokemon Trading Card Game, or for families who want to have a fun family game night. The board game features new decks and V cards, with everything two players need to charge into battle, as well as guides to the decks making it easier to follow. The set includes three complete 60-card decks, each including a powerful special Pokemon (Cinderace V, Pikachu V, Eevee V). 


Barbie Dreamtopia Doll - £27.99 £18.66

Barbie Dreamtopia Doll - £27.99 £18.66

These Barbie ballerina dolls shimmer and shine with their light-up details as they dance, simply press a button located on her waist to see her bodice light up, featuring five light shows with different colour variations. Great for kids doing ballet who want to learn dance storytelling and pose her in different stances.

£20-£30

Numberblocks Step Squad Mission Headquarters Deluxe Playset - £39.95 £21.99

Numberblocks Step Squad Mission Headquarters Deluxe Playset - £39.95 £21.99

STEM toys that help with at-home learning are a popular choice this year, and this set is Amazon's top pick. Suitable for ‎36 months - 7 years, it brings the world of Numberblocks to life as children create their own imaginative play adventures. It's suitable for on-the-go too, as all the pieces pack up and fit inside.


Hape Multi Musical Block Set with Five Musical Instruments - £29.99

Hape Multi Musical Block Set with Five Musical Instruments - £29.99

Kids don't have to have a rhythm to make music with these blocks and toy instruments and it will save your precious cooking pots and pans too. The five different-sized instruments will help kids explore music and get a feel for identifying shapes at the same time as they stack and play. And if you're worried about the extra space needed to store all five instruments, fear not, for the boxes simply stack inside each other for easy storage. Suitable for children aged 18+ months.

£30-£50

L.O.L. Surprise! Magic Flyers - £36.99 £29.59

L.O.L. Surprise! Magic Flyers - £36.99 £29.59

One doll, with three to collect. When unboxed, a magical bottle shakes, rocks, and lights up when you touch it. To activate flight mode, simply put your hands under Sky Starling's feet to guide her as high as you can. Re-chargeable batteries plus a USB charger to recharge the flyer for endless fun.


PLAYMOBIL City Action Fire Truck - £44.79

PLAYMOBIL City Action Fire Truck - £44.79

If your kids love fire engines then this light and sound effect Playmobil fire truck is sure to be a hit. The set includes a firefighter, siren, removable roof, functioning winch, and rotating foam cannon so they can perfect their roleplay. The truck can either be bought and used alone or teamed up with the Playmobil Fire Station which is sold separately. Suitable for ages five and upwards.

£50-£100

Furby Purple Interactive Toy Plush - £74.99 £54.99

Furby Purple Interactive Toy Plush - £74.99 £54.99

Listed as one of the best toys of the 1990s, this Furby is a step up from its predecessor, as it has voice-activated modes that can unlock its responses to different commands. With more than 600 responses your kids will never tire of talking to it, as they chat, sing, and laugh together. And there are a few sassy surprises in store. Its ears also light up and has sweet dance moves along with its signature blinking eyes. The Furby can even talk to other Furby, so when their friends are around they can all hang out together.

Over £100

LEGO Star Wars Ghost & Phantom II Set - £149.99 £139.49

LEGO Star Wars Ghost & Phantom II Set - £149.99 £139.49

This ultimate Star Wars Lego kit is not for the faint-hearted, but it will keep the kids (and bigger kids too) entertained for hours on end as they build the vehicle. Fans can recreate Star Wars: Ahsoka stories with this vehicle set, which comes with two starship toys and five characters. It features a two-lever-activated spring-loaded shooter and a dual LEGO minifigure cockpit with a removable front. 

Continue reading

Selina Maycock
Senior Family Writer

Selina is a Senior Family Writer for GoodtoKnow and has more than 16 years years of experience. She specialises in royal family news, including the latest activities of Prince George, Charlotte, Louis, Archie and Lilibet. She also covers the latest government, health and charity advice for families. Selina graduated from the University of Sheffield in 2006 with a degree in Journalism, and gained her NCTJ and NCE qualifications. During her career, she’s also written for Woman, Woman's Own, Woman&Home, and Woman's Weekly as well as Heat magazine, Bang Showbiz - and the Scunthorpe Telegraph. When she's not covering family news, you can find her exploring new countryside walking routes, catching up with friends over good food, or making memories (including award-winning scarecrows!)