Martin Lewis just shared vital advice for bargain hunters ahead of Black Friday

Martin Lewis seen at the BBC on April 23, 2018 in London, England.
(Image credit: Getty)

Money Saving Expert Martin Lewis has urged bargain-hunting shoppers to do one simple thing ahead of Black Friday 2021 and Cyber Monday (opens in new tab) sales.

Thanks to US holiday Thanksgiving, Black Friday and Cyber Monday is only a few weeks away, with the likes of Pandora's Black Friday deals (opens in new tab), KitchenAid Black Friday deals (opens in new tab), blender Black Friday deals (opens in new tab) and price cuts on the top Christmas toys (opens in new tab) among the thousands of bargains to be had.

As the annual global sales event draws closer, Money Saving Expert Martin Lewis has shared his critical advice for dealing with the sales to make sure you actually get a good deal.

In typical Martin fashion, he advises shoppers to check the pricing of whatever they're thinking of buying right now so they can see if the Black Friday discount is indeed a bargain.

Taking to Twitter to share his wisdom, Martin wrote, "Quick Tip. Got anything you're planning to buy during #BlackFriday promotions?

"Go and do a price check now, so you have a benchmark to see if it is really cheaper when it is 'discounted'."

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While there are many legitimate deals to be found in the sales, retailers sometimes increase the original asking price to make the discount appear better than it is.

Most Black Friday offers last until Cyber Monday, which is November 29, so you'll have plenty of time to take advantage of them. However, Martin, insists, the best deals are between 30 - 50% off.

In recent years, Black Friday has extended into a month-long event, with many big retailers launching bargains a few weeks before the official date. This year, though, things may be different since so many retailers are struggling with supply shortages caused by a wide-spread delivery driver crisis.

Credits: Getty Images

Martin's recent Black Friday warning isn't his first money-saving tip in recent weeks, as the money guru shared his urgent advice for families who have lost £20 in universal credit (opens in new tab).

The warnings come as the cost of electricity for millions of people soars due to an increase in the energy price cap (opens in new tab) and the end of the furlough scheme.

Kudzai Chibaduki
Kudzai Chibaduki

Since December 2020, Kudzai Chibaduki has worked as a trainee journalist at FUTURE, capturing all fashion, entertainment, and beauty content for the Lifestyle websites, as well as contributing to the shopping sections for Goodto.com's widely read online magazine. Kudzai previously worked as a freelance fashion wardrobe stylist, directing magazine photoshoots and coordinating the fashion direction of recording artists.