I started Christmas shopping with these deals on Prime Day toys (yes, we said the C-word in July)

Get up to 50% off Lego, Playmobil, Barbie, and more with these Prime Day toy deals

Prime Day Toy Deals illustrated by montage of toys
(Image credit: Amazon)

Kickstart Santa mode and bag a bargain Barbie, Lego set, or electric toy with these deals on Prime Day toys - before the seasonal sale comes to an end at midnight tomorrow.

Amazon Prime Day is the gift that keeps on giving if you're a parent. Not only is it a prime (see what we did there...) opportunity to pick up items of pricy parenting gear for a fraction of the usual cost thanks to Amazon Prime Day baby deals but now savings on Prime Day toys are also a thing.

Prime Day is a good opportunity to spread the cost of Christmas by shopping around for this year's top Christmas toys ahead of the game. The online retailer slashes up to 50% off playtime favourites like LEGO, Fisher-Price, LOL Surprise and Playmobil so there's no better time to grab some bargains that you can pop away for Christmas or birthdays later in the year. 

To take advantage of Prime Day toy deals, you must be a member or sign up for a free 30-day trial of Amazon Prime which you can cancel before the first payment.

Amazon Prime Day toy deals - at a glance:

Prime Day toys for babies and toddlers

Fisher-Price Rainforest Jumperoo - £119.99

Fisher-Price Rainforest Jumperoo - £119.99 | £59.99 Save 50%

The best thing about deals on Prime Day toys is that they tend to slash the price on things you've had your eye on for a while but probably wouldn't buy at full price - and this Jumperoo is a great example. With a seat that spins 360° and a free-standing, sturdy steel frame so that your baby can bounce away safely, it's a must-have piece of baby gear and it's half-price.

Wondertoys Rainbow Stacker, was £16.99

Wondertoys Rainbow Stacker, was £16.99 now £11.99 Save 25%

All parents love wooden toys but they're not usually cheap - until Prime Day! This 6-piece wooden stacker is a lovely 'dupe' of the cult Grimm's rainbow toy - but it's a fraction of the price. And while it might look basic,  toddlers typically find endless ways to play with it, creating roads and tunnels for toy cars and houses for figures. 

LeapFrog Musical Rainbow Tea Party Set - £32.99

LeapFrog Musical Rainbow Tea Party Set -£32.99 | £24.99 Save 24%

it might not be a massive saving but this robust plastic tea set is sure to be a massive hit - ours stayed in our toy box and got regular action for many years after it was technically outgrown! Be warned, you might want to treat yourself to some noise-cancelling headphones on Prime Day too as it 'sings' nine different and has light, music, and sound features too. 


Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset - £99.99 | £42.30 Save 58%

We're delighted to see a deal on this cute playset in the Prime Day toys sale as it's a regular fixture on our top Christmas toys list. As well as playing an ice cream van jingle, you can actually fill the soft serve machine with Play-Doh to create your own ice cream treats. 

Prime Day Lego deals

Lego Marvel Iron Man Armory - £79.99

Lego Marvel Iron Man Armory - £79.99 | £58.99 Save 26%

You don't need to be a

Lego City Stuntz Stunt Park Show WAS £24.99 NOW £18.75 (SAVE 25%)

Lego City Stuntz Stunt Park Show - WAS £24.99 NOW £18.75 (SAVE 25%)
A perfect toy deal to snap up and pop into your birthday present cupboard, this classic Lego set comes with a toy stunt park plus two launch ramps, obstacles, a spider cage, and a flywheel-powered self-driving stunt motorbike. Oh, and did we mention the giant spider and flames? 

Lego Jurassic World plane set  - WAS £44.99 NOW £32.99 (SAVE 27%)

Lego Jurassic World plane set  - WAS £44.99 NOW £32.99 (SAVE 27%)

Surely a must-have from the Prime Day toys deals for any dino fan, this movie-themed set features a Quetzalcoatlus dinosaur figure plus the buildable toy plane with spinning propellers and a cargo hold that actually opens and closes. We love that the engines are designed to break off under attack but they reattach easily.

Lego Duplo Wild Animals of the World set - WAS £114.99 NOW £89.89 (SAVE 22%)

Lego Duplo Wild Animals of the World set - WAS £114.99 NOW £89.89 (SAVE 22%)

The perfect pressie for a serious Duplo fan, this Lego Duplo set has everything you need to keep an animal-loving youngster occupied for hours, including 22 animal figures from all seven continents plus a world map playmat for some educational fun. Save 22% with this Prime Day toys deal.

Prime Day Barbie, Disney and LOL doll deals

Barbie Dreamhouse Dollhouse - WAS £349.99 NOW 199.99 (SAVE 43%)

 Barbie Dreamhouse Dollhouse - WAS £349.99 NOW 199.99 (SAVE 43%)
The Barbie Dreamhouse looks set to feature prominently on this year's Christmas wish lists, thanks to the new movie. This is one of the pricier options - there are smaller models also on sale for Prime Day - but it comes fully furnished with 10 indoor and outdoor play areas, customizable features, and 75+ storytelling pieces. Our fave features are the working elevator, the party room with a DJ booth, and the second-story slide with pool. Oh, and even the puppy play area has its own pool and slide. How very Barbie.

Barbie FXG57 Malibu House Playset - WAS £66.99 NOW £39.99 (SAVE 41%)

Barbie FXG57 Malibu House Playset - WAS £66.99 NOW £39.99 (SAVE 41%)
A more affordable option than the Dreamhouse, the  Barbie Malibu doll house has had 41% slashed off the original price. Featuring a kitchen, dining room, living room, bedroom, bathroom, and outdoor patio with furniture, it's brilliant value for money this Prime Day.

Barbie Dreamtopia Mermaid Doll - WAS

Barbie Dreamtopia Mermaid Doll - WAS £15.99 NOW £8  (SAVE 50%)
Mermaid Barbie is a firm favourite with fans of the iconic doll. And no wonder - with her pink locks, bejewelled tiara and multi-coloured ombre tail, she's the coolest mermaid in town. And half price!

Prime Day Wooden toy deals

Melissa & Doug Star Diner - WAS £259.99 NOW £174.99 (SAVE 33%)

Melissa & Doug Star Diner - WAS £259.99 NOW £174.99 (SAVE 33%)
Save more than 30% on another of Melissa and Doug's innovative play centres. This diner features a kitchen on one side and a booth for two on the other plus all the appliances, including a jukebox and spinning cake plate.

Melissa & Doug Snacks & Sweets Food Cart - WAS £132.19 NOW £112.35 (SAVE 15%)

Melissa & Doug Snacks & Sweets Food Cart - WAS £132.19 NOW £112.35 (SAVE 15%)
This play food cart is the perfect Christmas gift for little ones who love role play and dressing up. It includes 40 different pieces to play with, including sweet and savoury treats. This is the kind of playtime activity we'll happily join in with!

Pretend Play Wooden Camp Stove Set - WAS £32.50 NOW £27.78 (SAVE 15%)

Pretend Play Wooden Camp Stove Set - WAS £32.50 NOW £27.78 (SAVE 15%)
Encourage imaginative indoor play, whatever the weather this summer, with this cute wooden camp stove set from Melissa & Doug. It includes all the cookware and utensils to prepare and serve play food as well as a sliceable wooden fish, double-sided felt food, and a felt egg in a plastic egg shell ready for your 'outdoor' dining experience.

Prime Day toy deals - outdoor play

Inflatable Paddling Pool -   WAS £119.99 NOW £69.99 (SAVE £42%)

 Inflatable Paddling Pool -  WAS £119.99 NOW £69.99 (SAVE £42%)

Get ahead of the next heatwave with this fabulous Prime Day toys deal on an enormous dino-themed paddling pool, complete with a Jurassic water slide, a coconut tree, a beastly dinosaur hoop, and a roaring tunnel sprinkler to level up the outdoor fun! 

Toy zee Long Range LCD Screen Walkie Talkies -   WAS £27.99 NOW £17.59 (SAVE 37%)

Toy zee Long Range LCD Screen Walkie Talkies -  WAS £27.99 NOW £17.59 (SAVE 37%)
Walkie talkies never go out of fashion an guarantee hours of play, both indoors and out. These ones have a child-friendly design and are lightweight with an easy-to-use push-to-talk button. They use anti-interference voice technology, offer clear sound quality and have adjustable volume settings. 

Prime Day toy deals - tablets and devices

Amazon Fire HD 8 Kids tablet £149.99

Amazon Fire HD 8 Kids tablet £149.99 | £69.99 Save 53% 

I truly don't think there's a better tablet than this for kids - I've been buying them for my crew for years and I've only ever bought them on Prime Day because the prices are always slashed. Don't hang around thinking this price is a gimmick - it'll be back to full price when Prime Day ends and you won't see another deal like this until Black Friday at the earliest.

What were the best Prime Day toy deals in the UK last year?

Last year some of the best Prime Day toy deals and discounts were to be found on Lego toys. Amazon Prime customers could get over 40% off Lego toys including LEGO City Airport (£89.99), LEGO Star Wars sets, and Disney Frozen II Lego and Duplo toys.

Amazon has also revealed that some of the bestselling products during their Prime Day sale last year were games and puzzles. This is no surprise considering the site was offering up to 40% off Hasbro Games like Monopoly.  The most popular toys were family-friendly games to keep everyone entertained during lockdown. These included Jenga (£14.87), Monopoly (£18.99) and Guess Who (£13.10). Keep a look out for similar great deals in the toys, games, and puzzles Prime Day toy deals category this year.

Other big-name brands that slashed their prices across Amazon for the Prime Day toy sale included Nerf, Playmobil, BRIO, Hot Wheels, and more. We spotted deals of up to 30% Off Nerf toys including Nerf Fortnite, 35% off Barbie and Polly Pocket play sets, and up to 30% off Playmobil, BRIO, and Hot Wheels vehicle toys.

How do you get an Amazon Prime free trial?

If you are not already an Amazon Prime member, but you want to be able to take advantage of the Amazon Prime Day toy deals this year, all you have to do is sign up for Prime membership. If you don't want to pay for the membership, then you can get a free trial of Amazon Prime.

New members can try Prime, for free, for up to 30 days. If you don't cancel your membership before the 30 days are up, you will be charged. Set a reminder so you don't forget to cancel! To get an Amazon Prime free trial, simply go to Amazon Prime Free Trial and follow the instructions to start your 30-day free trial.

How do you cancel Amazon Prime?

If you don't want to continue with your Amazon Prime membership, you can cancel it before the first payment comes out of your account. Head to your account and click on the 'Prime' option of the nine boxes, then on the three rectangular boxes under the search bar at the top of the page. Click on 'Manage' and then 'End Membership'. It's really that simple! 

If you don't cancel the membership, it will charge you after your free 30-day free trial.

How much does Amazon postage cost and can you get free next day delivery on Prime Day deals?

Postage costs vary, however generally Amazon Prime subscribers get free next-day delivery as one of the perks of membership. Otherwise, free standard delivery is normally offered to anyone who spends £20 or more on the site. This still applies on Amazon Prime Day. 

Can you return toys and games bought in the Amazon Prime Day UK deals?

Yes! If you change your mind or find a deal better elsewhere, you can return any items bought during the Amazon Prime Day sale.

Amazon has a standard 30-day period for returns on most products and this includes Prime Day toy deals. So you're covered for Amazon Prime Day purchases.

Heidi Scrimgeour
Deputy Editor

As a parenting specialist for more than 15 years, Heidi has written for most national newspapers and for a wide range of consumer magazines, including Mother & Baby where she was the Shopping Editor for six years, looking after regular consumer features including buying guides and gift roundups.