Best Prime Day Toy Deals 2021: Save up to 50% on Lego, Barbie, LOL dolls and much more

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  • Bag yourself a bargain Barbie, Lego set or electric toy with one of these Prime Day toy deals for Amazon Prime Day 2021.

    Prime Day is the perfect time to invest in some great toys for your kids, with the retailer boasting up to a MASSIVE 50% off playtime favourites like Frozen dolls, LOL surprise dolls, and Playmobil sets.

    Parents with little ones can also benefit from brilliant reductions on wooden toys and Peppa Pig sets too, that should be added to cart alongside Amazon’s BIG Prime Day baby deals.

    Just remember to take advantage of these amazing deals, you’ll have to be a member or sign up to a free 30-day trial of Amazon Prime (which you can cancel before the first payment comes out).

    Amazon Prime Day deals on toys and games – at a glance:

    Prime Day Lego deals

    Lego Prime Day toy deals 2021

    LEGO Disney Princess Raya Playset – £45.99 (SAVE £30)
    Introduce your little one to new Disney Princess Raya with this fabulous Lego palace castle playset. Featuring both Raya and Namaari mini-doll figures and a spectacular 6-room, double tower palace – it’s a real steal this Prime Day with £29 off.

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    LEGO Star Wars Poe Dameron’s X-wing Fighter Building Set – £69.98 (SAVE £20)
    Includes three minifigures – Poe Dameron, Knight of Ren and Jannah – and features an opening minifigure cockpit, space for R2-D2, adjustable wings, stud and spring-loaded shooters plus retractable landing gear. Suitable for kids aged 9 years and up.

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    LEGO City Airport Passenger Airplane, Terminal & Truck Play Set – £62.97 (RRP: £27.02)
    There’s currently 30% off this airplane and terminal play set from Lego on Amazon. Jet off with your Lego figures even if we’re grounded at home this year! The large toy plane seats the pilot and passenger figures, with an opening rear cargo door and roof to access the detailed interior. Suitable from 6 years and up.

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    LEGO 60266 City Ocean Exploration Ship Floating Toy Boat – £70.99 (RRP: £54)
    A multi-vehicle set that comes with a toy ship that really floats on water, with accessible command cockpit and laboratory, a working crane, helipad, movable boat arm and storage. Plus research submarine, helicopter, speedboat, shark cage and pirate shipwreck with hidden treasure. Suitable for 7 years and up.

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    Lego Technic Fast and Furious Building Kit – £51.99 (SAVE £38)
    Build Dom’s Dodge Charger racing car with this Lego Technic model kit. Inspired by the original 1970 Dodge Charger, this model has moving pistons, suspension, a steering system and air blower.

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    Lego Friends Jungle Rescue Set  – £44.99 (SAVE £30)
    This jungle treehouse vet clinic comes with vets and scientists, a baby elephant with its mum, 2 sloth figures, a turtle, drone and rescue quad bike alongside the exiting treehouse and rope bridge play set.

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    Prime Day Barbie, Disney and LOL doll deals

    Early Prime Day Disney toy deals

    Barbie GNH53 Dreamhouse Playset – £157.59 (SAVE £132.30)
    This Babrie Dreamhouse is the stuff of – well dreams! The 70 piece – currently boasting a HUGE £132.30 off this Prime Day – has 70 accessories to help fill the 3 storey, 8 roomed mansion. Plus additional lights and sounds really help this house come alive. A must-have for any barbie obsessives.

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    Barbie FXG57 Malibu House Playset – £59.99 (SAVE £14.50)
    Let your child’s imagination run wild with this brilliant Barbie Malibu doll house, boasting 52% off the original price exclusively on Prime Day. Featuring a kitchen, dining room, living room, bedroom, bathroom and outdoor patio (with furniture to boot) it’s a real bargain for the price.

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    Barbie Dreamplane Doll and Playset – £63.19 (SAVE £36.80)
    We expect this Barbie Dreamplane playset will be flying out the warehouse this Amazon Prime Day thanks to a generous £36 off. Your little one will love playing with pilot Barbie and her custom private jet, providing an opportunity for all kind of cross Atlantic adventures.

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    Barbie doll vespa – £14.99 (SAVE £25.91)
    Save over 60% on this trendy scooter, complete with safety helmet and little dog for a Barbie doll on the go. A clip on the scooter means any Barbie doll can ride along on the vespa for hours of imaginary fun.

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    Barbie Brush ‘n Sparkle Unicorn – £30.01 (SAVE £8.02)
    Wow – what kid won’t be mesmerised by this fabulous Barbie unicorn – especially with it’s built-in lights and sounds too! Mums and dads can save £8 on this magical creature for the next 48 hours on Amazon Prime only.

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    Barbie Princess & Shimmer Horse – £30.09 (SAVE £9.90)
    If we had to choose one Barbie toy to invest in this Prime Day it’s Princess Prance and her Shimmer Horse with it’s whopping £125.36 saving. The horse’s hooves and tiara light up luminous hues, and it’s clever touch-activated movements means this horse can even nuzzle and head-bob. And did we mention both of them sing?

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    Disney Frozen Talk and Glow Olaf and Elsa Dolls – £22.19 (SAVE £21.80)
    This toy two-pack comes with both an Elsa and an Olaf doll, complete with 20 sounds and exciting phrases. Frozen fans will love to play out scenes from the films and create their own world.

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    Disney Frozen Anna Doll – £14 (SAVE £5.99)
    Frozen is still a huge phenomenon and Frozen toys make great gifts for Elsa and Anna fans all year round. This Anna doll is currently 30% off and comes with a light up dress and sings ‘The Next Right Thing’ from the Disney Frozen 2 movie.

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    Disney Frozen Elsa Doll £7.69 (SAVE £6.30)
    Save 21% on this official Disney Elsa doll on Amazon ahead of Prime Day 2021. Dressed in her blue outfit with her iconic, long blonde plait from both films, we love this doll for its great value.

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    Disney Store Medium Soft Toy Rabbit – £14.70 (SAVE £6.30)
    This one is ideal for younger kids who love the Winnie the Pooh books and films. Rabbit, one of the main characters in the classic series, is a plush soft toy and makes a great gift for toddlers.

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    Jurassic World Epic Roarin’ Tyrannosaurus Rex – £28.49 (SAVE £21.50)
    This toy comes straight from the Jurassic World animated series, Camp Cretaceous. As well as being a great standing action figure, this dinosaur comes with a ‘Primal Attack!’ feature that kids can control themselves.

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    Bright Starts Disney Baby Minnie Mouse Peekaboo Activity Jumper – £69.99 (SAVE £30)
    Ideal for those aged 6-12 months, this baby jumper is now £30 off. The seat rotates all the way around for unrestricted fun and the set comes with 12 toys and activities to enjoy. The perfect gift for little ones!

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    Disney Lilo and Stitch Soft Toy – £12.20 (SAVE £17.79)
    Stitch is still one of the cutest little Disney characters out there and this cuddly bean bag plush toy will be a welcome addition to any playroom. Currently offered at nearly 60% off, you won’t get a better early Prime Day deal on Disney toys than this.

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    Disney Pixar Woody and Bullseye toy – £15.49 (SAVE £9.50)
    Woody and Bullseye were most recently seen on screen in Toy Story 4 but the dynamic duo first joined up in Toy Story 2. Bring their adventures to life with this playset which is designed so that Woody can actually ride on Bullseye.

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    PAW Patrol Dino Rescue Chase’s Deluxe Rev Up Vehicle – £8.99 (SAVE £6)
    Every Paw Patrol Dino Rescue play set comes with a Chase figure and a mystery dino toy. Currently 67% off, there are 6 different Dino Rescue Deluxe Vehicles to collect.

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    Rubie’s Official Deluxe Wonder Woman Fancy Dress – £16.09 (SAVE £12.90)
    Bring the DC hero Wonder Woman to life at home with this top quality fancy dress costume from official licensed seller of the movie’s merch. The iconic dress comes with an attached cape, belt, boot tops, bracelets and headpiece.

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    LOL Surprise Dance Machine Car – £24.49 (SAVE £10.50) 
    This a real 3-in-1 toy! As well as the cool metallic blue finish on the car, there’s the surprise pool and dance floor. Just flip out the back of the car to reveal the extra features. You can even fill the pool with water for the dolls to swim.

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    LOL Surprise RC Wheels Remote Control Car – £18.99 (SAVE £11)
    Save £11 on this super chic remote-control car, the first ever from LOL Surprise! It comes with an easy-steer remote to allow for motion steering and an exclusive doll to enjoy the ride.

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    LOL Surprise Hairgoals – £8.99 (SAVE £10)
    This LOL Surprise toy comes with 15 special surprises to unwrap, including a doll with brush-able hair and doll accessories. Just dip the doll in water to reveal the first surprise!

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    LOL Surprise OMG Dance Fashion Doll – £18.99 (SAVE £8)
    Another great saving on a LOL Surprise toy! This one also comes with 15 surprises to unlock, a blacklight to reveal even more surprises and a doll who loves to dance.

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    Prime Day Peppa Pig deals

    Early Prime Day Peppa Pig deals

    Peppa Pig Wooden School House – £15 (SAVE £14.99)
    Get 50% off this wooden Peppa Pig play set for Amazon Prime Day. Set includes Madame Gazelle, Peppa and George wooden figures, as well as wooden desk, seat, bookcase and easel.

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    Peppa Pig Wooden Aeroplane – £5 (SAVE £14.99)
    This wooden toy has enough space for 4 wooden Peppa Pig figures and 2 suitcases. As well as the plane, this toy comes with a Miss Rabbit figure. All made safe for children with FSSC wood.

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    Peppa Pig Wooden Family Home – £19.35 (SAVE £10.64)
    Save over £10 on the Peppa Pig Wooden Family Home, which comes with one wooden figurine and furniture, including a bath, oven, fridge, TV and bench seat. It goes perfectly with other Peppa Pig toys as the figures fit into all play sets.

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    Peppa Pig Wooden School Bus – £15.55 (SAVE £14.44)
    There’s 30% off this cute Peppa Pig school bus at the moment for Amazon Prime Day! The kit comes with smooth-rolling wheels, a shape-sorter tool and a Miss Rabbit figure.

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    Peppa Pig Kitchen Playdough Set – £9.45 (SAVE £10.54)
    Save over 50% on this playdough playset which includes five different tubs of colourful dough to create shapes, play food and even Peppa Pig characters.

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    Peppa Pig Wooden Family Figures Pack – £4 (SAVE £4.99)
    This toy features four wooden figures including Mummy Pig, Daddy Pig, Peppa Pig & George Pig. Each figure has ‘drop n play’ feet so they can be easily slotted into the wooden bench provided or any Peppa Pig wooden vehicle or playset. Currently over 50% off.

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    Prime Day Wooden toy deals

    Prime Day toy deals on wooden toys 2021

    Melissa & Doug Fresh Mart Grocery Store – £99.99 (SAVE £100)
    At 50% off, this supermarket set from reliable brand Melissa & Doug is one of the best deals on wooden toys we’ve seen so far. Ready to load up with all of your kids’ play food at home, this supermarket play set comes with sturdy wooden shelves, a hand-cranked conveyor belt, a bagging area, card swipe machine and a realistic beeping scanner.

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    Melissa & Doug Doctor Activity Centre – £139.99 (SAVE £60)
    This wooden multi-sided doctor’s office toy is the perfect play set up for aspiring medics. It comes with a realistic blood pressure monitor, scales, eye chart, X-rays and so many more accessories. Down from £199.99, it’s a great saving!

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    Melissa & Doug Star Diner – £139.99 (SAVE £60)
    Save 30% on another of Melissa and Doug’s innovative play centres. This diner play centre comes with everything your little one will need. It includes a kitchen on one side and booth on the other with all the appliances, as well as a jukebox and spinning cake plate.

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    Melissa & Doug Snacks & Sweets Food Cart – £99.99 (SAVE £80)
    This play set comes with one of the best savings this Amazon Prime Day. Now £80 off, this snack and food cart includes 40 different pieces to play with, including sweet and savoury treats. Good enough to eat!

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    Wooden Dolls House With Furniture And Accessories – £74.97 (SAVE £31.02)
    This dollhouse by KidKraft has been awarded 4.5 stars out of 5 by parents because it’s great value. Includes functional window shutters, moulded staircases and furniture for each room.

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    Pretend Play Wooden Camp Stove Set – £34.99 (SAVE £25)
    Encourage play at home inspired by adventures in the great outdoors with this adorable camp stove set from Melissa & Doug. Includes cookware and utensils to prepare and serve play food as well as a sliceable wooden fish, double-sided felt food and a felt egg in a plastic egg shell ready for ‘outdoor’ meals.

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    Prime Day scooter deals and electric toys

    Prime Day scooter deals and electric toys

    Vespa PX150 Licensed Ride On Scooter – £55.99 (SAVE £14)
    There’s a huge 71% to be saved on this kids’ toy at the moment! Perfect for those 18 months to 3 years old, this ride-along is sure to bring huge excitement to any child’s play time or walk in the park.

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    Ricco 12V Kids Electric Ride On Vehicle – £180.59 (SAVE £69.40)
    For all those little ones who love a bit of excitement, this is definitely the toy to go for! It’s a ride on in the form of a fire engine, suitable for 3 to 7 year olds.

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    Vtech 150003 Playtime Bus Educational Playset – £13.94 (SAVE £9.05)
    This Playtime Bus comes with HOURS of fun for kids aged 18 months and over. It helps little ones learn numbers, fun phrases, letters and safety rules with exciting sounds and loads of games.

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    Prime Day outdoor toy deals

    outdoor toy deals Amazon Prime Day 2021

    Little Tikes First Slide – £24.49 (SAVE £15.50)
    This slide is the perfect garden toy for toddlers – and boasts a £15 saving in the Amazon sale for the next few hours! Sturdy, easy to wipe clean and with added handles at the top – it’s a win win in terms of safety and savings.

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    Gimsam Whale Garden Sprinkler for kids – £7.94 (SAVE £7.05)
    Serve up some summer water fun with this adorable whale sprinkler for kids – now on sale at up to HALF PRICE. Kids will love cooling down with this on a hot day in the summer holidays.

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    iBaseToy Splash Pad Sprinkler for Kids – £13.79 (SAVE £12.20)
    This special starfish water pad boasts high powered soaker jets sure to have kids screaming on sunny days. Grab it this Prime Day with a whopping 47% off.

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    WEY&FLY Children’s Paddling Pool – £15.19 (SAVE £3.80)
    This paddling pool is the perfect size for pint-sized baby fun. Currently causing a splash this Prime Day with over 20% off.

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    Sable Rainbow Paddling Inflatable Pool for Kids – £35.68 (SAVE £10.31)
    This easy-to-inflate rainbow pool is meant for long hot days with little ones. Be sure to add to your basket during the Amazon sale with 22% off.

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    iBaseToy Large Swimming Pool for Kids – £59.79 (SAVE £32.20)
    This inflatable pool is big enough for both adults and kids to play in and has a HUGE £32 saving this Prime day. Made from extra-strong PVC, this pool is extra durable and can be fully inflated in a speedy 4 minutes. Kids will also love the exterior sea-themed banner too!

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    TEMI Kids Sand and Water Table – £36.79 (SAVE £9.20)
    Set-up your very own makeshift sand pit in the backyard thanks to this discounted TEMI sand and water table with just under a tenner off for the next 24 hours. With over 27 accessories included in the set, it’s sure to keep curious minds busy for hours.

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    Football Goal Post Net With Pump Toy – £12.68 (SAVE £7.31)
    Serve up some soccer fun with this great-value football set – currently on sale with £7 off this Amazon Prime Day. The goal is easy to put up and down, making it easy to take long to park picnics and family beach days.

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    Cadrim Ping Pong Paddle Table Tennis Set – £17.59 (SAVE £4.40)
    This table tennis kit is sure to bring the whole family together for a friendly competition. Boasting £4.40 off in the Amazon sale, it’s perfect for setting up on a table outside and batting away a few hours.

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    EXTSUD Outdoor Swing – £17.84 (SAVE £2.15)
    Bring the park to your backyard with this sturdy outdoor swing from EXTSUD. The toy can hold children and adults weighing up to 150kg – making it suitable for most modern families. Add to your basket and make a £2 saving this Prime Day. Every little helps!

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    What were the best Prime Day toy deals in the UK last year?

    Last year some of the best Prime Day toy deals and discounts were to be found on Lego toys. Amazon Prime customers could get over 40% off Lego toys including LEGO City Airport (£89.99, Amazon.co.uk), LEGO Star Wars sets and Disney Frozen II Lego and Duplo toys.

    Amazon have also revealed that some of the bestselling products during their Prime Day sale last year were games and puzzles. This is no surprise considering the site was offering up to 40% off Hasbro Games like Monopoly.  The most popular toys were family-friendly games to keep everyone entertained during lockdown. These included Jenga (£14.87, Amazon.co.uk), Monopoly (£18.99, Amazon.co.uk) and Guess Who (£13.10, Amazon.co.uk). Keep a look out for similar great deals in the toys, games and puzzles category this year.

    Other big name brands that slashed their prices across Amazon for the Prime Day sale included Nerf, Playmobil, BRIO, Hot Wheels and more. We spotted deals of up to 30% Off Nerf toys including Nerf Fortnite, 35% off Barbie and Polly Pocket play sets and up to 30% off Playmobil, BRIO and Hot Wheels vehicle toys.

    How do you get an Amazon Prime free trial?

    If you are not already an Amazon Prime member, but you want to be able to take advantage of the Amazon Prime Day UK toys and games deals this year, all you have to do is sign up for Prime membership before Prime day in June 21st 2021. If you don’t want to pay for the membership, then you can get a free trial of Amazon Prime.

    New members can try Prime, for free, for up to 30 days. If you don’t cancel your membership before the 30 days is up, then you will be charged. Set a reminder so you don’t forget to cancel! To get an Amazon Prime free trial, simply go to Amazon Prime Free Trial. Then click on the button that says ‘start your 30-day free trial’.

    How do you cancel Amazon Prime?

    If you don’t want to continue with your Amazon Prime membership, you can cancel it before the first payment comes out of your account by heading over to your account. Click on the ‘Prime’ option of the nine boxes, then on the three rectangular boxes under the search bar at the top of the page, click ‘Manage’ and click ‘End Membership’. It’s really that simple! So if you’re just taking on a Prime membership to score some of the Prime Day UK toys and games deals, you can cancel it as soon as you’ve got the items you want.

    If you don’t cancel the membership, it will charge you after you free 30-day free trial.

    How much does Amazon postage cost and can you get free next day delivery on Prime Day deals?

    Postage costs vary, however generally Amazon Prime subscribers get free next-day delivery as one of the perks of their membership. Otherwise free standard delivery is normally offered to anyone who spends £20 or more on the site. This still applies on Amazon Prime Day. However, there is a chance some deliveries may be delayed after Amazon Prime Day UK 2021 because of the ongoing impact of Covid-19 pandemic.

    Can you return toys and games bought in the Amazon Prime Day UK deals?

    If you change your mind or find a deal better elsewhere, you can return any items bought in the Amazon Prime UK sale.

    Amazon have a standard 30-day period for returns on most products and this includes Prime Day toy deals. So you’re covered for Amazon Prime Day purchases.

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