Best Prime Day Toy Deals 2021: Save up to 50% on Lego, Barbie, LOL dolls and much more

Best Prime Day Toy Deals 2021

Bag yourself a bargain Barbie, Lego set or electric toy with one of these Prime Day toy deals for Amazon Prime Day 2021.

Prime Day is the perfect time to invest in some great toys for your kids, with the retailer boasting up to a MASSIVE 50% off playtime favourites like Frozen dolls, LOL surprise dolls, and Playmobil sets.

Parents with little ones can also benefit from brilliant reductions on wooden toys (opens in new tab) and Peppa Pig sets too, that should be added to cart alongside Amazon's BIG Prime Day baby deals.

Just remember to take advantage of these amazing deals, you'll have to be a member or sign up to a free 30-day trial of Amazon Prime (opens in new tab) (which you can cancel before the first payment comes out).

Amazon Prime Day deals on toys and games - at a glance:

Prime Day Lego deals

Lego Prime Day toy deals 2021

LEGO Disney Princess Raya Playset - £45.99 (SAVE £30)
Introduce your little one to new Disney Princess Raya with this fabulous Lego palace castle playset. Featuring both Raya and Namaari mini-doll figures and a spectacular 6-room, double tower palace - it's a real steal this Prime Day with £29 off.
LEGO Star Wars Poe Dameron's X-wing Fighter Building Set - £69.98 (SAVE £20)
Includes three minifigures – Poe Dameron, Knight of Ren and Jannah – and features an opening minifigure cockpit, space for R2-D2, adjustable wings, stud and spring-loaded shooters plus retractable landing gear. Suitable for kids aged 9 years and up.
LEGO City Airport Passenger Airplane, Terminal & Truck Play Set - £62.97 (RRP: £27.02)
There's currently 30% off this airplane and terminal play set from Lego on Amazon. Jet off with your Lego figures even if we're grounded at home this year! The large toy plane seats the pilot and passenger figures, with an opening rear cargo door and roof to access the detailed interior. Suitable from 6 years and up.
LEGO 60266 City Ocean Exploration Ship Floating Toy Boat - £70.99 (RRP: £54)
A multi-vehicle set that comes with a toy ship that really floats on water, with accessible command cockpit and laboratory, a working crane, helipad, movable boat arm and storage. Plus research submarine, helicopter, speedboat, shark cage and pirate shipwreck with hidden treasure. Suitable for 7 years and up.
Lego Technic Fast and Furious Building Kit - £51.99 (SAVE £38)
Build Dom's Dodge Charger racing car with this Lego Technic model kit. Inspired by the original 1970 Dodge Charger, this model has moving pistons, suspension, a steering system and air blower.
Lego Friends Jungle Rescue Set  - £44.99 (SAVE £30)
This jungle treehouse vet clinic comes with vets and scientists, a baby elephant with its mum, 2 sloth figures, a turtle, drone and rescue quad bike alongside the exiting treehouse and rope bridge play set.

Prime Day Barbie, Disney and LOL doll deals

Early Prime Day Disney toy deals

Barbie GNH53 Dreamhouse Playset - £157.59 (SAVE £132.30)
This Babrie Dreamhouse is the stuff of - well dreams! The 70 piece - currently boasting a HUGE £132.30 off this Prime Day - has 70 accessories to help fill the 3 storey, 8 roomed mansion. Plus additional lights and sounds really help this house come alive. A must-have for any barbie obsessives.
Barbie FXG57 Malibu House Playset - £59.99 (SAVE £14.50)
Let your child's imagination run wild with this brilliant Barbie Malibu doll house, boasting 52% off the original price exclusively on Prime Day. Featuring a kitchen, dining room, living room, bedroom, bathroom and outdoor patio (with furniture to boot) it's a real bargain for the price.
Barbie Dreamplane Doll and Playset - £63.19 (SAVE £36.80)
We expect this Barbie Dreamplane playset will be flying out the warehouse this Amazon Prime Day thanks to a generous £36 off. Your little one will love playing with pilot Barbie and her custom private jet, providing an opportunity for all kind of cross Atlantic adventures.
Barbie doll vespa - £14.99 (SAVE £25.91)
Save over 60% on this trendy scooter, complete with safety helmet and little dog for a Barbie doll on the go. A clip on the scooter means any Barbie doll can ride along on the vespa for hours of imaginary fun.
Barbie Brush ‘n Sparkle Unicorn - £30.01 (SAVE £8.02)
Wow - what kid won't be mesmerised by this fabulous Barbie unicorn - especially with it's built-in lights and sounds too! Mums and dads can save £8 on this magical creature for the next 48 hours on Amazon Prime only.
Barbie Princess & Shimmer Horse - £30.09 (SAVE £9.90)
If we had to choose one Barbie toy to invest in this Prime Day it's Princess Prance and her Shimmer Horse with it's whopping £125.36 saving. The horse's hooves and tiara light up luminous hues, and it's clever touch-activated movements means this horse can even nuzzle and head-bob. And did we mention both of them sing?
Disney Frozen Talk and Glow Olaf and Elsa Dolls - £22.19 (SAVE £21.80)
This toy two-pack comes with both an Elsa and an Olaf doll, complete with 20 sounds and exciting phrases. Frozen fans will love to play out scenes from the films and create their own world.
Disney Frozen Anna Doll - £14 (SAVE £5.99)
Frozen is still a huge phenomenon and Frozen toys make great gifts for Elsa and Anna fans all year round. This Anna doll is currently 30% off and comes with a light up dress and sings 'The Next Right Thing' from the Disney Frozen 2 movie.
Disney Frozen Elsa Doll £7.69 (SAVE £6.30)
Save 21% on this official Disney Elsa doll on Amazon ahead of Prime Day 2021. Dressed in her blue outfit with her iconic, long blonde plait from both films, we love this doll for its great value.
Disney Store Medium Soft Toy Rabbit - £14.70 (SAVE £6.30)
This one is ideal for younger kids who love the Winnie the Pooh books and films. Rabbit, one of the main characters in the classic series, is a plush soft toy and makes a great gift for toddlers.
Jurassic World Epic Roarin' Tyrannosaurus Rex - £28.49 (SAVE £21.50)
This toy comes straight from the Jurassic World animated series, Camp Cretaceous. As well as being a great standing action figure, this dinosaur comes with a 'Primal Attack!' feature that kids can control themselves.
Bright Starts Disney Baby Minnie Mouse Peekaboo Activity Jumper - £69.99 (SAVE £30)
Ideal for those aged 6-12 months, this baby jumper is now £30 off. The seat rotates all the way around for unrestricted fun and the set comes with 12 toys and activities to enjoy. The perfect gift for little ones!
Disney Lilo and Stitch Soft Toy - £12.20 (SAVE £17.79)
Stitch is still one of the cutest little Disney characters out there and this cuddly bean bag plush toy will be a welcome addition to any playroom. Currently offered at nearly 60% off, you won't get a better early Prime Day deal on Disney toys than this.
Disney Pixar Woody and Bullseye toy - £15.49 (SAVE £9.50)
Woody and Bullseye were most recently seen on screen in Toy Story 4 but the dynamic duo first joined up in Toy Story 2. Bring their adventures to life with this playset which is designed so that Woody can actually ride on Bullseye.
PAW Patrol Dino Rescue Chase’s Deluxe Rev Up Vehicle - £8.99 (SAVE £6)
Every Paw Patrol Dino Rescue play set comes with a Chase figure and a mystery dino toy. Currently 67% off, there are 6 different Dino Rescue Deluxe Vehicles to collect.
Rubie's Official Deluxe Wonder Woman Fancy Dress - £16.09 (SAVE £12.90)
Bring the DC hero Wonder Woman to life at home with this top quality fancy dress costume from official licensed seller of the movie's merch. The iconic dress comes with an attached cape, belt, boot tops, bracelets and headpiece.
LOL Surprise Dance Machine Car - £24.49 (SAVE £10.50) 
This a real 3-in-1 toy! As well as the cool metallic blue finish on the car, there's the surprise pool and dance floor. Just flip out the back of the car to reveal the extra features. You can even fill the pool with water for the dolls to swim.
LOL Surprise RC Wheels Remote Control Car - £18.99 (SAVE £11)
Save £11 on this super chic remote-control car, the first ever from LOL Surprise! It comes with an easy-steer remote to allow for motion steering and an exclusive doll to enjoy the ride.
LOL Surprise Hairgoals - £8.99 (SAVE £10)
This LOL Surprise toy comes with 15 special surprises to unwrap, including a doll with brush-able hair and doll accessories. Just dip the doll in water to reveal the first surprise!
LOL Surprise OMG Dance Fashion Doll - £18.99 (SAVE £8)
Another great saving on a LOL Surprise toy! This one also comes with 15 surprises to unlock, a blacklight to reveal even more surprises and a doll who loves to dance.


Prime Day Peppa Pig deals

Early Prime Day Peppa Pig deals

Peppa Pig Wooden School House - £15 (SAVE £14.99)
Get 50% off this wooden Peppa Pig play set for Amazon Prime Day. Set includes Madame Gazelle, Peppa and George wooden figures, as well as wooden desk, seat, bookcase and easel.
Peppa Pig Wooden Aeroplane - £5 (SAVE £14.99)
This wooden toy (opens in new tab) has enough space for 4 wooden Peppa Pig figures and 2 suitcases. As well as the plane, this toy comes with a Miss Rabbit figure. All made safe for children with FSSC wood.
Peppa Pig Wooden Family Home - £19.35 (SAVE £10.64)
Save over £10 on the Peppa Pig Wooden Family Home, which comes with one wooden figurine and furniture, including a bath, oven, fridge, TV and bench seat. It goes perfectly with other Peppa Pig toys as the figures fit into all play sets.
Peppa Pig Wooden School Bus - £15.55 (SAVE £14.44)
There's 30% off this cute Peppa Pig school bus at the moment for Amazon Prime Day! The kit comes with smooth-rolling wheels, a shape-sorter tool and a Miss Rabbit figure.
Peppa Pig Kitchen Playdough Set - £9.45 (SAVE £10.54)
Save over 50% on this playdough playset which includes five different tubs of colourful dough to create shapes, play food and even Peppa Pig characters.