I started Christmas shopping with these deals on Prime Day toys (yes, we said the C-word in July)

Fisher-Price Rainforest Jumperoo - £119.99 | £59.99 Save 50%

The best thing about deals on Prime Day toys is that they tend to slash the price on things you've had your eye on for a while but probably wouldn't buy at full price - and this Jumperoo is a great example. With a seat that spins 360° and a free-standing, sturdy steel frame so that your baby can bounce away safely, it's a must-have piece of baby gear and it's half-price.

Wondertoys Rainbow Stacker, was £16.99 now £11.99 Save 25%

All parents love wooden toys but they're not usually cheap - until Prime Day! This 6-piece wooden stacker is a lovely 'dupe' of the cult Grimm's rainbow toy - but it's a fraction of the price. And while it might look basic,  toddlers typically find endless ways to play with it, creating roads and tunnels for toy cars and houses for figures. 

LeapFrog Musical Rainbow Tea Party Set -£32.99 | £24.99 Save 24%

it might not be a massive saving but this robust plastic tea set is sure to be a massive hit - ours stayed in our toy box and got regular action for many years after it was technically outgrown! Be warned, you might want to treat yourself to some noise-cancelling headphones on Prime Day too as it 'sings' nine different and has light, music, and sound features too. 

Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset - £99.99 | £42.30 Save 58%

We're delighted to see a deal on this cute playset in the Prime Day toys sale as it's a regular fixture on our top Christmas toys list. As well as playing an ice cream van jingle, you can actually fill the soft serve machine with Play-Doh to create your own ice cream treats. 

Lego Marvel Iron Man Armory - £79.99 | £58.99 Save 26%

You don't need to be a

Lego City Stuntz Stunt Park Show - WAS £24.99 NOW £18.75 (SAVE 25%)
A perfect toy deal to snap up and pop into your birthday present cupboard, this classic Lego set comes with a toy stunt park plus two launch ramps, obstacles, a spider cage, and a flywheel-powered self-driving stunt motorbike. Oh, and did we mention the giant spider and flames? 

Lego Jurassic World plane set  - WAS £44.99 NOW £32.99 (SAVE 27%)

Surely a must-have from the Prime Day toys deals for any dino fan, this movie-themed set features a Quetzalcoatlus dinosaur figure plus the buildable toy plane with spinning propellers and a cargo hold that actually opens and closes. We love that the engines are designed to break off under attack but they reattach easily.

Lego Duplo Wild Animals of the World set - WAS £114.99 NOW £89.89 (SAVE 22%)

The perfect pressie for a serious Duplo fan, this Lego Duplo set has everything you need to keep an animal-loving youngster occupied for hours, including 22 animal figures from all seven continents plus a world map playmat for some educational fun. Save 22% with this Prime Day toys deal.

 Barbie Dreamhouse Dollhouse - WAS £349.99 NOW 199.99 (SAVE 43%)
The Barbie Dreamhouse looks set to feature prominently on this year's Christmas wish lists, thanks to the new movie. This is one of the pricier options - there are smaller models also on sale for Prime Day - but it comes fully furnished with 10 indoor and outdoor play areas, customizable features, and 75+ storytelling pieces. Our fave features are the working elevator, the party room with a DJ booth, and the second-story slide with pool. Oh, and even the puppy play area has its own pool and slide. How very Barbie.

Barbie FXG57 Malibu House Playset - WAS £66.99 NOW £39.99 (SAVE 41%)
A more affordable option than the Dreamhouse, the  Barbie Malibu doll house has had 41% slashed off the original price. Featuring a kitchen, dining room, living room, bedroom, bathroom, and outdoor patio with furniture, it's brilliant value for money this Prime Day.

Barbie Dreamtopia Mermaid Doll - WAS £15.99 NOW £8  (SAVE 50%)
Mermaid Barbie is a firm favourite with fans of the iconic doll. And no wonder - with her pink locks, bejewelled tiara and multi-coloured ombre tail, she's the coolest mermaid in town. And half price!

Melissa & Doug Star Diner - WAS £259.99 NOW £174.99 (SAVE 33%)
Save more than 30% on another of Melissa and Doug's innovative play centres. This diner features a kitchen on one side and a booth for two on the other plus all the appliances, including a jukebox and spinning cake plate.

Melissa & Doug Snacks & Sweets Food Cart - WAS £132.19 NOW £112.35 (SAVE 15%)
This play food cart is the perfect Christmas gift for little ones who love role play and dressing up. It includes 40 different pieces to play with, including sweet and savoury treats. This is the kind of playtime activity we'll happily join in with!

Pretend Play Wooden Camp Stove Set - WAS £32.50 NOW £27.78 (SAVE 15%)
Encourage imaginative indoor play, whatever the weather this summer, with this cute wooden camp stove set from Melissa & Doug. It includes all the cookware and utensils to prepare and serve play food as well as a sliceable wooden fish, double-sided felt food, and a felt egg in a plastic egg shell ready for your 'outdoor' dining experience.

 Inflatable Paddling Pool -  WAS £119.99 NOW £69.99 (SAVE £42%)

Get ahead of the next heatwave with this fabulous Prime Day toys deal on an enormous dino-themed paddling pool, complete with a Jurassic water slide, a coconut tree, a beastly dinosaur hoop, and a roaring tunnel sprinkler to level up the outdoor fun! 

Toy zee Long Range LCD Screen Walkie Talkies -  WAS £27.99 NOW £17.59 (SAVE 37%)
Walkie talkies never go out of fashion an guarantee hours of play, both indoors and out. These ones have a child-friendly design and are lightweight with an easy-to-use push-to-talk button. They use anti-interference voice technology, offer clear sound quality and have adjustable volume settings. 

Amazon Fire HD 8 Kids tablet £149.99 | £69.99 Save 53% 

I truly don't think there's a better tablet than this for kids - I've been buying them for my crew for years and I've only ever bought them on Prime Day because the prices are always slashed. Don't hang around thinking this price is a gimmick - it'll be back to full price when Prime Day ends and you won't see another deal like this until Black Friday at the earliest.