What is Glowberry Prime and when will it be in Aldi Specialbuys?

What is Glowberry Prime Energy drink and what's all the fuss about?

What is Prime drink
(Image credit: Getty)

There's a new rare energy drink flavour that's launching in the UK prompting fans to ask what is Glowberry Prime Energy drink and when will it be in Aldi Specialbuys?

While adults are going wild trying to get their hands on Pret's new Autumn hot food menu, or Costa's 2023 Autumn menu, there's a beverage in a bottle that kids are still trying to get hold of after it landed in the UK last December.

And there's a new Prime drink flavour that is so rare to get hold of but we have all you need to know about its upcoming launch.

The viral sensation is returning to supermarket shelves after previous sell-outs when it was first stocked by the low-cost supermarket earlier this year and there's expected to be a rush for fans to have a taste of this new flavour.

Previously if you were lucky to get hold of a bottle or can, you may have to pay a small fortune - some are reportedly selling for as much as £3,000 a bottle, while one Yorkshire store is said to be giving them away 'free' to kids - or if know a shopkeeper who will set one aside for you, you might be in luck.

Here's all you need to know about the new flavour and when to buy it...

What is Glowberry Prime?

Glowberry Prime is an energy drink that tastes of sour apple berries, but it has not been widely available in supermarkets for fans in the UK, but will be soon. The 'rare' and 'ultra rare' variants of the Glowberry flavour is 10% coconut water, contains electrolytes, B vitamins and BCAAs, has zero sugar and only around 20 calories per bottle.

Prime drink, known as Prime Hydration, is a range of sports drinks, drink mixes and energy drinks created and marketed by Prime Hydration, LLC. It was developed by American media personality Logan Paul in collaboration with YouTube rapper and boxer KSI (who has a KSI documentary out in January 2023). 

The drinks first went on sale in the US back in early 2022 and the UK didn't receive its first batch of the drinks until December but they sold out almost as soon as they arrived. It was exclusively sold in ASDA but other outlets, such as corner shops, have started selling them.

When will Glowberry Prime be in Aldi Specialbuys?

Glowberry Prime will be in Aldi Specialbuys from Thursday, 5th October 2023 for just £1.99. The low cost supermarket announced the drink will be a Specialbuy – and as with all Specialbuys, "once they’re gone, they’re gone!"

And they're believed to be the first UK supermarket to launch Glowberry.

After the drink’s last stint in the supermarket saw high shopper demand, a purchase limit of one of each flavour per customer has been set to ensure as many people as possible get the opportunity to buy Prime.   

Aldi shoppers can choose from seven different flavours, including the new Limited Edition Glowberry, Orange and Mango, Meta Moon, Tropical Punch, Blue Raspberry, Lemon and Lime, and Ice Pop.

Aldi shared on its Instagram, "It might not be 1666 but we DO have the exclusive Glowberry Prime Flavour!! IN STORE 5TH OCTOBER! *Purchase limit of one of each flavour per customer*"

What time does Prime restock on the website?

Prime restocked on the Prime website 5pm on August 30th with bottles of its new Glowberry flavour plus, Ice Pop, Blue Raspberry, Tropical Punch and Lemon Lime. But these have sold now and the website is advising fans to 'find in store' or be notified by email when it's available online.

At the time it shared, "SITES LOCKED DOWN For anyone new to the PRIME restock experience - they always lock down the site around an hour before the restock. Start refreshing 5 mins before restock time! GET THAT GLOWBERRY!!!!!"

Fans are advised to set up a shop account, to enable a faster online transaction, with many set to log-on to their computers early.

"The second it unlocks, use them (cart links). It'll automatically add those items to your cart without having to build it up slowly."

But the new flavour reportedly sold out online in just TWO. minutes. One fan tweeted, "Sold out in 2 minutes. Was waiting in the queue."

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What is special about Prime drink?

Prime is a sought-after hydration drink and energy drink created by YouTubers Logan Paul and KSI - the viral beverage claims to be a 'natural flavoured water' made from 10% coconut water, and contains electrolytes, BCAA for muscle recovery, B vitamins and Antioxidants. Meanwhile, the energy drink contains 200mg of caffeine and 300mg of electrolytes, zero sugar and is suitable for vegans. 

Prime hydration comes in different flavours including sell-out strawberry watermelon, meta moon, ice pop, blue raspberry, and tropical punch.

A 12-pack retails at $29.99. online at drinkprime.com but there are reports of the packs selling for much more at other retailers. 

PRIME blue raspberrry hydration drink, 500ml £14.99 | The Bottle Club

PRIME blue raspberrry hydration drink, 500ml £14.99 | The Bottle Club

This refreshing all-new Blue raspberry hydration drink is a delicious and refreshing beverage enhanced with potassium and electrolytes to help keep you hydrated during your workout or any time you need a pick-me-up. It's also boosted with B vitamins for energy production and metabolism.

Some shoppers warn, "The drink is refreshingly sharp and is best took in sips not gulped" and it "tastes like raspberry jelly with a kick" and is best served "chilled from the bottle".

Another happy customer said, "Cheaper than all resellers, although the price should be £2, quite nice tasting, after all the hype, thought it was going to taste like standard energy drinks. Nice alternative."

But a third shopper claimed, "I honestly wouldn't buy it again £14 for a bottle of slush flavoured water."

Can kids drink Prime?

Prime Hydration drinks can be enjoyed by children of all ages because it has natural ingredients, low sugar and great taste but Prime Energy drinks are NOT recommended for children under the age of 18, women who are pregnant or nursing, or people who are sensitive to caffeine. Energy drinks are not recommended for children and teens because of the amount of caffeine, sugars and other ingredients such as herbs and amino acids.

Is Prime an energy drink and what is the difference between Hydration and Energy?

Prime drinks come in two formats - Prime Hydration and Prime Energy . There is no fizz to Prime hydration but Prime energy is carbonated. Both are considered a sports drink, similar to Gatorade and Powerade. 

In other food news, our pick of the best chocolate advent calendars has landed, plus these best food and drink advent calendars and check out this seasonal food calendar

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Selina Maycock
Senior Family Writer

Selina is a Senior Family Writer for GoodtoKnow and has more than 16 years years of experience. She specialises in royal family news, including the latest activities of Prince George, Charlotte, Louis, Archie and Lilibet. She also covers the latest government, health and charity advice for families. Selina graduated from the University of Sheffield in 2006 with a degree in Journalism, and gained her NCTJ and NCE qualifications. During her career, she’s also written for Woman, Woman's Own, Woman&Home, and Woman's Weekly as well as Heat magazine, Bang Showbiz - and the Scunthorpe Telegraph. When she's not covering family news, you can find her exploring new countryside walking routes, catching up with friends over good food, or making memories (including award-winning scarecrows!)