Keiron George

My relationship with food has changed drastically over the years. To say I didn’t come from a ‘foodie’ family is quite the understatement. I have no anecdotes of baking with my grandmother, nor do I have any family recipes I can call upon when I’m lacking inspiration. Coming from fairly humble beginnings, food was more of a necessity than an occasion - the only time food played a staring role in my childhood was at Christmas, though nothing extravagant, of course.

My love of food happened quite by accident.

As an arts graduate, I was looking for new outlets to channel my creativity when I stumbled upon a cake decoration course back in 2010. I was instantly hooked and my love affair with all things cake started from there. I later went on to teach the course for a year, before setting up my own wedding cake business in 2015.

In late 2016 I won a scholarship at the world-renowned culinary institute - Le Cordon Bleu, London, where I studied the art of French Pâtisserie. Since then I’ve been fortunate enough to work in some of London’s finest 5 star hotels, collecting a wealth of knowledge along the way.

I’m currently enjoying a slower pace of life outside the professional kitchen as a Food Writer and Stylist - but who knows what other foodie adventures lay ahead…

Growing up with the perception that cooking was an inconvenience, to something I am now building a career around is a strange reality. Food isn’t just what I do for my job, it truly is my passion. I hit the kitchen when I’m happy or sad, when I’m nervous or feeling conflicted. I cook when I’m in love, or to distract me from heartache. I relish any opportunity to have loved ones over so I can thrust any new creations I may have under their noses.

I think I get more joy from making others happy with food, than I do cooking for myself, but I'll decide that just after I devour this slice of cake...

My website is www.keirongeorge.com or you can find me on Instagram, alternatively drop me an email at keiron.george@futurenet.com with relevant press releases, launches and events