Why for Prince William nothing is as important as The Firm, not even Prince Harry
Prince William 'consciously' chose his duty over a relationship with Prince Harry, claims the brothers’ former private secretary

The Channel 4 docuseries 'The Real Windsors: A Very Modern Prince?' has shone a new light on the royal sibling's feud.
- The ongoing feud between Prince William and Prince Harry has been well documented since Harry stepped down from the royal family and moved to America in 2020.
- Now, it has been claimed that Prince William 'made a conscious choice' to choose his duty as a royal over his relationship with Prince Harry
- In other royal news, Harry and Meghan are to be ’shunted down the ladder’ while planning a visit with the Queen during their September trip to the UK
The ongoing rift between the future King, Prince William, and his younger brother, Prince Harry, has divided not only the royal siblings, but fans of the entire royal family. Deciding who to believe, who to sympathise with, who to follow on Instagram - following the feud appears to be a full time hobby.
Yet another new light has been shone onto the feud, this time by Jamie Lowther-Pinkerton, William and Harry’s first private secretary who joined the ranks in 2005 and has worked side-by-side with William for years.
According to Lowther-Pinkerton, Prince William made a conscious decision to put The Firm before family, seeing his commitment to his duty as more important than his commitment to his brother.
In a Channel 4 docuseries called The Real Windsors: A Very Modern Prince?, and as reported by The Sun, Lowther-Pinkerton says William will always put the interests of the monarchy before his relationship with his brother. He also added that there are many examples of William opting to take “the more difficult route” in order to do the honourable thing.
“He has made a conscious decision that duty comes first,” Lowther-Pinkerton says in the docuseries. “Prince William is very analytical and asks all the questions. And makes sure that he’s clear what you’re asking him to do. His sort of moral compass is set absolutely rigidly due north. He has the clearest understanding of almost anybody I know of what is right and what is wrong, and he won’t waiver from it, even if it means he’s going to take a hit.”
The former aide also added, “There are many examples of when I worked for him [William] where it would have been very easy to take one route,” he says. “But it wouldn’t have been the honourable or the right thing to do, so he took the more difficult route.”
Royal expert Katie Nicholl also appears on the docuseries, and says “I think William had to park being a loving brother who was absolutely his brother’s number one fan to put on a different hat. It was putting the future of the Firm and the best interests of the monarchy before himself and before his brother and before their relationship.”
A post shared by Duke and Duchess of Cambridge (@dukeandduchessofcambridge)
A photo posted by on
Royal history buffs, and viewers of Netflix's The Crown, will remember that The Queen was at one point in a similar position to Prince William, being forced to choose the Firm over her own sibling. When her younger sister, Princess Margaret, expressed desire to marry Peter Townsend, The Queen had to break her sister's heart and risk losing her by denying them the right to marry - as a divorcee, he was deemed inappropriate by The Firm.
This comparison is reportedly poignant for Prince William, who looks up to The Queen as a role model. “He’s inevitably drawn a lot from the example that she’s given over the years,” Lowther-Pinkerton says of William’s love for his grandmother.
“He’s got some great role models there. In a way, he’s lucky because he sits at the bottom of the pile in terms of the generational way of looking at it. And he can sort of look at those generations and draw on them. The monarchy has always changed, it’s always evolved—each generation will do things slightly differently, there’ll be lots of common themes. That’s why it’s an evolution, not a revolution.”
Related articles:
- Why Beatrice and Eugenie were banned from seeing Princes William and Harry following Princess Diana fallout
- Why Prince Harry and Meghan Markle’s UK visit could ‘clarify’ where the ‘situation lies’ with the Queen
- Kate Middleton's plan to rebuild bridge between Prince William and Harry
- Prince William’s powerful advice for Deborah James’ kids after losing his own mum Princess Diana
- Prince Harry felt 'under pressure' during last UK visit and may approach this trip differently
Charlie Elizabeth Culverhouse is royal news and entertainment writer for Goodto.com. She began her freelance journalism career after graduating from Nottingham Trent University with an MA in Magazine Journalism, receiving an NCTJ diploma, and earning a First Class BA (Hons) in Journalism at the British and Irish Modern Music Institute. She has also worked with BBC Good Food and The Independent.
-
-
Fit a week's worth of clothing in your carry on with this TikTok mum's £13 travel hack
One TikTok mum has shared her travel hack that means you can fit a week's worth of clothing into your carry on luggage - and it only costs £13.
By Ellie Hutchings • Published
-
The 'burden' Princess Charlotte could be set to shun as she grows up for life as 'working woman'
The Wales youngster could turn down future royal titles for this reason...
By Selina Maycock • Published
-
Kate Middleton and Prince William’s parenting style is reminiscent of Princess Diana’s ‘balanced’ approach claims royal expert
"I think they’ve done brilliantly with all their children"
By Charlie Elizabeth Culverhouse • Published
-
Prince William and Kate Middleton’s favourite family holiday destination is just an hour away from the UK
The island is just off the English coast
By Charlie Elizabeth Culverhouse • Published
-
Prince William reveals how Prince George, Princess Charlotte and Prince Louis inspired him to pursue his life's passion
"It's important that their energy inspires the rest of us"
By Charlie Elizabeth Culverhouse • Published
-
Prince William set for heartache over Tina Turner’s death as his childhood memories of the singer and Princess Diana are unearthed
The Prince of Wales is expected to be affected by the news Tina Turner has died aged 83
By Selina Maycock • Published
-
Prince Archie has reportedly begun ‘asking about his grandfather’
Prince Harry is “having serious regrets” over the family split
By Charlie Elizabeth Culverhouse • Published
-
How one quick chat with the late Queen changed the way Prince William and Kate Middleton raised their children
The late Queen gave the first time parents some useful advice
By Charlie Elizabeth Culverhouse • Published
-
The subtle way Prince George, Charlotte and Louis get to have uncle Prince Harry in their lives still
The Wales kids have barely seen the Duke of Sussex since he moved to LA
By Selina Maycock • Published
-
Prince Harry opens up about how his childhood shaped how he parents Prince Archie and Princess Lilibet
"I, as a father, feel a huge responsibility to ensure that I don't pass on any traumas or negative experiences I've had"
By Charlie Elizabeth Culverhouse • Published