Quick! Amazon Black Friday Week ends at midnight tonight, but there are still great deals up for grabs

Wondering when Amazon Black Friday is? It's the final day today so you'll need to be quick if you want to take advantage of discounted prices

the Amazon Black Friday homepage
(Image credit: Future/Getty)
Recent updates

As the final day of Amazon Black Friday Week gets underway, we've checked the prices and availability of products mentioned in this article so they are up to date.

Wondering when Amazon Black Friday is? Well it's actually the final day of the sale today, but the mega retailer is still slashing prices left, right and centre. So it's your last chance to bag a discount on the top Christmas toys. But before you go on a shopping spree, it's important you know how to navigate the sale wisely to bag the best discounts. 

In the Black Friday vs Cyber Monday debate, you might be wondering which has the better deals, but while there was historically a marked difference between the days - Black Friday discounts were usually found in store and Cyber Monday offers were found online - now, especially on Amazon, there isn't such distinction. 

While the origins of Black Friday come from the USA - it takes place on the Friday after Thanksgiving each year - it's grown in popularity in the UK. And if you think it doesn't seem that long since the last Amazon sale, you'd be right. Amazon launched its Big Deal Days in 2023, which took place across 10 and 11 October.

When is Amazon Black Friday?

Amazon Black Friday Week ends at 11.59pm today - so you'll need to be quick if you want to take advantage of the discounts on offer. The 10-day sale event started at 00.01 on Friday 17 November and so it's been underway for almost 10 days. But, remember, the discounts available and the products discounted changed throughout those 10 days, so there could be some great discounts added today that hadn't been available previously. Some discounts will only be available for a few hours, while you'll have a few days to grab some others. 

Cyber Monday occurs every year towards the end of November, although the specific date changes. In the US, Thanksgiving falls on the fourth Thursday in November, Black Friday always falls the day after and Cyber Monday is always the following Monday. 

According to Businesswire, Amazon customers purchased a record number of products in the 2022 Black Friday and Cyber Monday sale, including homeware, beauty and tech. In the US, the best-selling products over the Black Friday weekend included the Amazon Echo Dot, Fire TV Stick and Apple AirPods

To take advantage of the Amazon Black Friday Week discounts, you will need to be a Prime member. If you don't already have a membership, you can get a free 30-day trial (and enjoy all the Prime perks) for free, or you can join for a monthly or annual fee. 

And it's not just Amazon that gets in on the Cyber Monday action - the likes of Argos, John Lewis, Currys, eBay, AO, Boots and Asos usually treat Cyber Monday as the last day of their sales too. 

When is Cyber Monday 2023?

Today is Cyber Monday, and it usually signals the end of the Black Friday sale period for many retailers, including Amazon. While lots of retailers start slashing their prices way in advance of Black Friday, they all tend to wrap up their sales at the end of Cyber Monday. 

But there is still time if you want to bag a serious bargain, whether that's the best Cyber Monday toy deals, the best air fryer for a fraction of the normal price, or an iconic designer perfume without the designer price tag.

How long does Cyber Monday last?

Cyber Monday is just one day, and it's your last chance to benefit from discounted prices in the Black Friday Weekend sales. When it comes to Black Friday weekend, historically, deals were contained to four days, starting on Black Friday, running over the weekend and finishing at the end of Cyber Monday. 

While Amazon offers deals and discounts all year round, the volume of deals and the size of the discounts is likely to be its best during its Black Friday Week event which ends today.

Amazon Prime delivery van

You will need to be an Amazon Prime member to take advantage of the best deals over Black Friday

(Image credit: Getty Images)

How much do prices drop during Black Friday Week at Amazon?

There's no set price drop on products during Amazon's Black Friday Week sale - but this being said you can usually expect discounts of between 20-70% depending on what you buy. Amazon-owned products are usually discounted heavily. Right now you can get 60% off an Echo Dot smart speaker, Fire TV sticks have 44% off and 52% off the Amazon Fire 7 kids tablet. You tend to see really sizeable discounts on big-name brands including up to 50% off Tefal appliances, and up to 70% off oral care for the whole family from the likes of Oral-B, Panasonic and Philips. But you'll also see smaller discounts of maybe just a pound or two flagged as deals, so it's worthwhile knowing how to spot a good deal and avoid a dud. 

It's a good idea to shop around and see what other retailers are charging for a similar product, so you can get a really good sense of just how much money is knocked off on Cyber Monday. Checking the Amazon price against other retailers is also well worth doing as Amazon won't always be the cheapest price (even if it's the most convenient). You can also check the price history of any Amazon product using a website called CamelCamelCamel which will show you when the product is normally at its lowest price (which may turn out to be a random Tuesday in April, and not during one of the sales events).

Our pick of the best family-friendly Amazon Cyber Monday deals

Disney and Pixar Cars Radiator Springs Mountain Race Playset | WAS £51.99, NOW £34.99 at Amazon

Disney and Pixar Cars Radiator Springs Mountain Race Playset | WAS £51.99, NOW £34.99 at Amazon

If you have a Cars-mad child in your life, they they will love this playset where they can race Lightning McQueen and Jackson Storm round Radiator Springs Mountain. It's suitable for ages 4+, and with a third off the RRP, it's much more affordable in the Black Friday sale.

Sylvanian Families Red Roof Cosy Cottage | WAS £26.99, NOW £17.49 at Amazon

Sylvanian Families Red Roof Cosy Cottage | WAS £26.99, NOW £17.49 at Amazon

There are major nostalgia vibes with this Sylvanian Families cottage, and it's flagged as an Amazon Choice buy with loads of 5-star reviews. It has the cutest accessories and is a great intro to the vast world of Sylvanian Families that kids will love. 

It's also available at John Lewis, Very and Asda, but Amazon is the cheapest.

UNO Card Game with Collectible Storage Tin | WAS £15.99, NOW £8.49 at Amazon

UNO Card Game with Collectible Storage Tin | WAS £15.99, NOW £8.49 at Amazon

Family-friendly? Check. Travel-friendly? Check. Purse-friendly? Check. UNO is such a classic game that can provide hours of entertainment without much prep and without needing much space to play or store. And for less than £10, it's a great stocking stuffer. If Uno isn't your thing, you can also check out our pick of the best Christmas games for families.

Oral-B Pro Kids Spiderman Electric Toothbrush | WAS £50, NOW £22.99 at Amazon

Oral-B Pro Kids Spiderman Electric Toothbrush | WAS £50, NOW £22.99 at Amazon

Encourage kids to love brushing their teeth with this Spiderman-themed kid-friendly electric toothbrush, that's currently discounted by 54%. It's got a small, round head perfect for small mouths and works with the free Disney Magic Timer app by Oral-B

If Spiderman isn't likely to get your little one brushing their teeth, there's also a Disney Princess or Frozen version in the Cyber Monday sale.

Amazon Fire 7 Kids Tablet | WAS £114.99 NOW £54.99 at Amazon

Amazon Fire 7 Kids Tablet | WAS £114.99 NOW £54.99 at Amazon

If your little one wants a tablet but you worry about the price tag, there's a huge 52% off the latest edition of this Amazon Fire 7 Kids tablet. Better still, it's not just the least popular coloured case that's discounted - the blue, purple and red colourways are all reduced in the Amazon Cyber Monday sale.

LEGO Friends Pet Adoption Café | WAS £24.99, NOW £19.99 at Amazon

LEGO Friends Pet Adoption Café | WAS £24.99, NOW £19.99 at Amazon

This adorable Pet Adoption Cafe from the LEGO Friends range encourages imaginative play and is a great gift for animal-loving little ones. 

Galt Toys Science Lab Science Kit for Kids | WAS £15.99, NOW £8 at Amazon

Galt Toys Science Lab Science Kit for Kids | WAS £15.99, NOW £8 at Amazon

The perfect mix of learning and wacky fun, and with more than 3,000 5-star reviews, this science kit will make a floaty ghost test tube kaleidoscope, a bouncy ball and lively lava - and at under £10, it's a great option to keep the kids entertained and teach them something at the same time.

Ravensburger Peppa Pig 4 in Box Jigsaw Puzzles | WAS £5.99, NOW £5 at Amazon

Ravensburger Peppa Pig 4 in Box Jigsaw Puzzles | WAS £5.99, NOW £5 at Amazon

While this might not be the biggest discount in the Amazon Black Friday sale, the fact that it's now just £5 makes it a very appealing choice for anyone agreeing to a spending limit this Christmas. Plus with four puzzles in one, it's even more of a steal.

How to make sure you're getting a bargain during Amazon Black Friday Week

1. Research in advance

If there is anything you have set in your sights, check the other retailers that might sell it and compare the discounts against the RRP. If you can, it's a good idea to do this before the sale starts. 

As consumer expert at Resolver, Martyn James, explains: "I get lots of complaints about items in the sale that turn out to have been more or less permanently discounted on the website throughout the year. Others have questioned whether the items were ever available at the non 'sale' price."

This is why it pays to monitor the prices ahead of time, so you know if you're getting a true saving or not.

2. Set up alerts

Across its sale events, Amazon usually lets customers sign up for notifications - so that when the discount you’re waiting for is applied you’ll get pinged. The best way to keep on top of these notifications is to download the Amazon app - so that the alerts will pop up on your home screen.

It's also worth familiarising yourself with the deals - some Amazon Cyber Monday offers last only a few hours. So make sure to check the timeframe you have for snapping up that bargain.

You can also request an invitation to 'Invite-only deals' where Prime members can get exclusive access to limited time deals. Once you've been invited, you'll be sent an email with a temporary link where you can shop the deal, so make sure you check your emails regularly if you plan on bagging an invite-only deal.

3. Take your time

You'll no doubt be inundated with messages of 'ending soon', 'hurry! 1 left in stock' during Cyber Monday - adding to the sense of urgency to buy now 'in order to avoid disappointment'. But don't be sucked in by this - it's a surefire way to spend money on stuff you didn't need. Take stock and take your time. 

4. Don’t break the bank

A simple but very important message that some of us shoppers need to hear amongst the sale madness: "Remember that Black Friday and Cyber Monday are marketing events designed to make us spend more money," says consumer expert Jane Hawkes of ladyjaney.co.uk. "You’re not getting a bargain unless you wanted it in the first place, you’ve budgeted to buy it and now you’re getting it at a cheaper price."

5. Remember Amazon might not always be the cheapest

Die-hard Amazon Prime members love the ease and convenience of shopping with the online giant - quick and free delivery, your account and payment details are already saved in your account, and thanks to the range of products available on Amazon, you can often get everything you need in a single transaction. 

But by not shopping around, you could find that you are paying considerably more for that convenience. If you're looking to keep costs low, it's a good idea to Google a product you are looking to buy, and click on the shopping tab to see how much other retailers are selling that item for. If you find it cheaper elsewhere, remember to factor in any delivery charges you might have to pay to see how the total costs compare.

When was the last Cyber Monday?

The last Black Friday took place on Monday 28 November 2022, and in the case of Amazon, was the final day of a week long discount-athon.

But Amazon Black Friday Week isn't the only time of year the mega-retailer slashes its prices - it also has Amazon Prime Day, a 48-hour discount extravaganza that takes place in July, and since 2022, it's also added another 48-hour sale to its roster in October. In 2022, it was called the Prime Early Access Sale, while in 2023, it was called Big Deal Days.

If you're looking for the perfect gift for the mum in your life or a little treat for yourself we've found the best Cyber Monday perfume deals including the fragrances that are more than half price! 

Sarah Handley
Consumer Writer & Money Editor, GoodtoKnow

Sarah is GoodtoKnow’s Consumer Writer & Money Editor and is passionate about helping mums save money wherever they can - whether that's spending wisely on toys and kidswear or keeping on top of the latest news around childcare costs, child benefit, the motherhood penalty. A writer, journalist and editor with more than 15 years' experience, Sarah is all about the latest toy trends and is always on the look out for toys for her nephew or Goddaughters so that she remains one of their favourite grown ups. When not writing about money or best buys, Sarah can be found hanging out with her rockstar dog Pepsi, getting opinionated about a movie or learning British Sign Language.