Brits to spend £4bn in the Black Friday sales, according to new research
Shoppers are primed for Black Friday bargains, with energy-saving buys being top of people's wishlists


The average Brit will spend £166 in the Black Friday sale, £40 more than last year, according to new research commissioned by TopCashback. The research, which was carried out by YouGov on 2049 adults, also highlighted that 51% of Brits rely on Black Friday to do their Christmas shopping.
Rising inflation means the prices for things like food, fuel and clothes have all gone up compared to this time last year. Add to that the fact we're paying more than ever for our gas and electric, and it's no wonder families are concerned about how to save money, and especially how to save money for Christmas.
Keeping an eye out for sales like Black Friday is key to helping your money stretch further, particularly with the festive season just around the corner. In fact 35% of Brits agree that the cost of living crisis will have an effect on their Black Friday shopping plans (check out this Black Friday battle plan if you need some pointers to make sure you bag a bargain and avoid overspending).
Adam Bullock, UK Director of cashback site, TopCashback said: “Black Friday 2022 is set to be very different to previous years. Perhaps for the first time ever, rather than just hungry for a bargain, shoppers up and down the country are relying on the sales to purchase something they need.
“Be that a Christmas present or a new energy-efficient gadget, savings offered on Black Friday provide the perfect opportunity for UK families to reduce their spending in the run up to one of the most expensive times of the year.”
What will shoppers buy during Black Friday?
While popular items like Playstations and Apple devices make popular Christmas presents, according to the research, many shoppers will use the Black Friday sale to buy gadgets and devices that can help them to save money in the long run.
Around 15% of shoppers were planning on buying an air fryer, 6% were looking to buy a heated airer to help them dry clothes without a dryer, and 5% were looking to buy a microwave to help reduce their energy costs.
Check out our guide to the top money-saving gadgets and gizmos you should look out for in the Black Friday sale.
If you're looking to get a head start on your Black Friday shopping, we've been scouring the internet to find the best deals available right now:
- Black Friday LEGO deals
- Black Friday toy deals
- Best Black Friday baby deals
- Black Friday perfume deals
- Best Black Friday coffee machine deals
- Best Black Friday microwave deals
- Black Friday air fryer deals
- Black Friday dehumidifier deals
- Best Black Friday Ninja deals
- Best Black Friday Nespresso deals
- Money-saving buys to look out for over Black Friday
While a lot of shoppers will be crossing items off their Christmas shopping list during the Black Friday sale, 26% of shoppers will use the sale to treat themselves to something that they wouldn't have otherwise bought thanks to the rising cost of living.
Whatever you buy, make sure you understand your consumer rights and how to get your money back if you need to.
Quick links to the best Black Friday deals from your favourite brands and retailers
- Amazon: early Black Friday deals
- AO: deals on appliances, TVs, laptops and more
- Argos: deals on toys, headphones, TVs and tools
- Boots: half-price fragrances and make-up
- Currys: discounts on multicookers, vacuums and more
- John Lewis: up to 25% off LEGO, plus offers on pushchairs and kids footwear
- Ninja: save up to £90 on air fryers and more
- Shark: great discounts on cordless vacuum cleaners
- Very: offers on toys, Lego, beauty and fashion
- Lakeland: early Black Friday deals on appliances and homewares
Goodto Newsletter
Parenting advice, hot topics, best buys and family finance tips delivered straight to your inbox.

Sarah is Goodto.com’s Money Editor, covering various aspects of family finance - everything from energy price cap, cost of living payments and food prices to major sales, money saving tips and how to get more for less. A writer, journalist and editor with more than 15 years' experience, Sarah is allergic to confusing jargon and hates money-saving hacks that don’t actually save you money. As well as putting a spotlight on the money news that will actually impact your family life, Sarah is also the Goodto team’s guru on how to tell a good deal from a dud and the best way to dodge price hikes. When not writing about money, or picking the brains of leading personal finance experts, Sarah can be found hanging out with her rockstar dog Pepsi, getting opinionated about a movie or learning British Sign Language.
-
The adorable sign Prince Louis can’t wait to be a future King like his brother Prince George
The Wales youngster made a telling move during a secret visit to the Strictly Come Dancing studios
By Selina Maycock Published
-
This baby name is giving 'retro chic' vibes and it's predicted to be a top choice for parents in 2024 – would you choose it?
It’s stolen the limelight right at the last minute
By Daniella Gray Published
-
Cheapest places for your Christmas dinner staples revealed in new research, but where does your usual supermarket rank on the list?
New research has ranked the nation's favourite supermarkets from cheapest to most expensive for Christmas dinner essentials
By Sarah Handley Published
-
'I need to split myself in two to be a working mum' New report lays bare the 'disproportionate impact' childcare has on a mother's career
New research has highlighted the struggle working mothers have trying to balance their work and family life
By Sarah Handley Published
-
Tooth Fairy tax is a thing, and it's doubled within a generation, but here are 4 money-alternative ideas you could try instead
Today's parents are paying considerably more for this family tradition than their parents did
By Sarah Handley Published
-
How to recycle LEGO: can you stick it in the recycling bin and what else can you do with old bricks?
Knowing how to recycle LEGO is essential for families looking to declutter their toy stash and free up some space
By Sarah Handley Published
-
When does Black Friday end? Timings of the annual sale weekend explained
Black Friday 'weekend' is here, but it pays to know when the Black Friday sales end so you can bag a bargain before it's all over
By Sarah Handley Published
-
Last chance! Get £10 tickets to major UK attractions, including Cadbury World and LEGOLAND Discover Centres in the Merlin Cyber Monday sale
That's a saving of up to a whopping 52%!
By Sarah Handley Published
-
Child benefit warning for parents as payment cut off looms
Parents of 16 and 17 year olds could risk losing their child benefit payments at the end of November
By Sarah Handley Published
-
What is the motherhood penalty? We look at just how women are paying for having children and why
New research estimates that three in four single mothers will struggle to afford essentials in their retirement thanks to the motherhood penalty
By Sarah Handley Published